Ep. 143: Why I chose death as my intention for December 2021 - a podcast by Iva

We have been through a lot as an entrepreneurial community. Many, many entrepreneurs are at the end of their rope. The vast majority of the tactics that worked in 2020 don’t really work anymore, but it isn’t about the tactics at all.

It’s actually a beautiful transition.

People are smarter. They smell agenda from distance.

Many don’t want to get on sales calls.

If they want to buy from you, they want to decide that on their own terms without sales pressure.

If they talk to you, they want it to be a human-to-human conversation.

They don’t want to attend your free events unless they actually know it’s going to be worth their time and not a 7-day pitch fest with a bunch of withheld information. It’s not about the money, it’s about their time.

They want to know how to work with you because more than ever they realize the importance of transformation, but they don’t want to jump through 898784 hoops and loops to get the info on how to work with you.

But most of all, they can’t be bothered with inauthenticity. They want to work with a human person. They don’t care about your certifications. They want to know that you have been through the craziness too and now are here to tell stories about it.

This all is beautiful and is forcing us all as an industry to uplevel, into INTEGRITY.

My intention for the last days of 2021, is very different than you might think.

I chose death.

I asked and prayed for the courage to SEE, and DIE EVERYTHING that does not belong to 2022.

Aspects of me, my brand, and my business that don’t belong.

I asked multiple clients to leave and released others.

I shut down our instagram profiles and did heavy-duty cleanup.

I shut down the S.E.R.V.E. method retreats. I LOVED the serve method, and it’s an amazing concept and it has served many, but - it’s a zone of genius for me, not a zone of magic. And there’s a difference.

I launched a new concept, the Break Free Process, a free inner journey experience (beta version happening in January.)

Old mission: Do a lot, make 6 and 7 figures, and hopefully be happy because you have the money.

New mission: Your CEO metamorphosis.

I call it metamorphosis because it literally is turning everything that doesn’t belong into a goo ina cocoon, so you can be a butterfly.

It takes SO MUCH courage to metamorphose.

Most people are just trying to put wings on their caterpillar. That is NOT a transformation. The old does have to die if you are going to re-birth your business.

Where do you start?

Some crazy difficult questions. And if the answers don’t push you, you aren’t doing the work.

#1. The stuff I am teaching - is this in my zone of magic? Because there’s a difference between a zone of genius and a zone of magic. You can be GOOD at something, really good, but if it’s no longer your purpose, eventually you are either going to end up broke again, or feeling like crap, or both.

#2. Do I need the courage to release some clients?

#3. Do I need the courage to release some team members?

#4. Do I need the courage to release aspects of my program, or my program altogether?

#5. Do I need the courage to change my launch strategy?

And then there is you. To be authentic, you need limitless freedom of self expression. You need to die everything that’s holding back from your most glorious, authentic, expression. The questions to ask are:

#1. What are you afraid that if people knew about you they wouldn’t work with you?

#2. Do you believe that you have to show up a certain way, or say/deliver certain things for people to like you/want to work with you?

(I guarantee you have at least 5 rules for yourself.)

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