Ep. 155: Pretty important: this is what has killed your success in the past. - a podcast by Iva

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You didn’t fail and  burnout coz you did too much.

Remember your last business venture failure?

Bring it to mind right now.

You know it not fail because of the market, or covid, or your aging parents. That’s the shame talking.

You know you failed coz you burnt out.

But the burn out wasn’t because you did too much.

Or didn’t do enough self care.

It was this….

Backtrack. How did you succeed to begin with?

Likely you got yourself a coach,

you were on a deadline called ‘running out of cash’,

and you PUSHED.

You got uncomfortable, and you got uncomfortable again.

You went live… a lot.

You grit your teeth and you sent 100 messages to people about  your upcoming event.

You felt awful, awkward, until you numbed it, but you did it.

Then you asked people to jumped on a call with you. You were scared but you did it.

And then you asked people to jump on a cal with you to talk about working together. Hard but you did it.

Then you asked them to be a client.

You started getting clients. You kept doing it. It got less uncomfortable, somewhat.

You told people you loved it, but if you had to be honest… it was not easy.

Then you got your first team member to help. Finally. The rescue was here.

They really weren’t doing the best job, and you didn’t feel comfortable correcting them but you did it.

You asked them to perform, you asked for the metrics, over and over.

You pushed through your resistance every day.



Did all the uncomfrotable things.

Which is what we, the business coaches, told you to do.

You got your revenue, you got your golden star.

Until something happened.

The coach wasn’t there to yell at you anymore.

The bank account wasn’t low enough to make you do anything.

The thrill of calling yourself a finally successful enterpreneur wore off and you didn’t care.

There was nothing to prove any more.

You stopped pushing through the discomfort

Clients were trickling in slower and slower.

Your launches got smaller.

Until the resistance that you have been trying to make go away, finally swallowed you.

______

Sounds familiar? Please tell me if it does.

This could have been prevented!!

But then agin… it’s all perfect, coz… here you are.

What’s the fix then?

You are a human, with emotions.

Emotions like..

Feeling like a self-important fraud when you go live on camera on your Facebook page.

Shame and guilt, when you tell your team members what to do and you see their discomfort.

Dread, when you have to sit down at your computer and follow up with prospects.

Nervousness, when you have to make the ask at the end of the sales call.

You had three options on how to handle it.

#1. MAKE IT GO AWAY. You could have made it go away and numb it out, and push through.

#2. JUICE IT. You could have totally identified with it, and not start your business is the first place.

The result is the same. Fail later or fail now. These emotions will get you sooner or later.

There’s a third option called TRANSMUTE IT.

And that is the work i do with my clients WHILE they are building their business.

We transmute these difficult feelings and turn it into gold.

Shift in perspective, higher level of awareness, insights that turn them into a world class leader..

One who is FREEER by the day.

One who gets stopped, just like everyone, but she will come back, heal her stuff, and move forward, because this is her purpose, to heal and help others.

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