Ep. 87: Part 2: Principle #1: Business equals spiritual growth, and to 10x your business you have to 10x your courage - a podcast by Iva

To 10x your business, you must 10x your courage.

If there is one thread that keeps entrepreneurs stuck at the level where they are at, it’s staying safe and playing mental gymnastics to avoid acts of courage.

Here are the 6 stages of discomfort. Where are YOU at right now?

Stage 1.

You have been working ‘behind the scenes’ on content. Spending hours on blog posts, emails, even books, or outline and content for your program. It makes you feel good. You feel productive. But, deep down you KNOW that none of this is going to serve people or scale your business. And the minute you are finished and it’s time to go talk to people or get on camera… the strategy changes and you go back to… content creation.

Stage 2:

You have purchased a course of a program that teaches you how to build funnels using ads or social media posting or whatever form that AVOIDS you talking about your program to people YOU KNOW. You get very excited about automation. At first it sounds so great - passive income, creating courses, or selling through funnels. But for whatever reason it never actually converts or makes you money.

Stage 3:

Or, you got to the point where you said ‘okay, funnels didn’t work, I’m going to do speaking. I am going to go on other people’s platforms’. So you buckle up, schedule some speaking engagements, maybe one a month or one every two months, , 10 or 20 people show up, t doesn’t yield the results, so you give up and go back to #2.

Stage 4:

At some point you have the breakthrough in sales and marketing because you have been at it long enough. You realize there is no way around human connection, visibility, doing sales, and being on camera. So you go live, a lot. You do facebook 5 day challenges, workshops on zoom, or whatever the latest trend. You are closing sales, but when it’s time to hire your first full sales rep or a coach, you just can’t seem to make that step. It’s too uncomfortable.

Stage 5:

You have now gotten over your fear of hiring. You got someone to join your company and do sales and marketing or operations.  They are a huge help, but far from profitable. You know you want them closing sales and driving the growth of the company, and you keep bringing it up, but you are scared if you push them too hard, they will quit, and you will be alone again. So you still aren’t scaling as much as you would like to.

Stage 6:

You pushed through, figured out how to teach and train your team and hold them accountable, which resulted in a crazy growth in your company. The tower seems to growing tall, but the base is a little shaky. You realize you don’t have a great billing system in place, have no business insurance, and you aren’t 100% sure if you are following the employment law. You have mickey-moused this business together. But the idea of hiring a CFO, a decent CPA, or a high level business coach that can really push you to the next level is paralyzing. You JUST made this money and the last thing you want to do is spend it.

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