076 - Directors of First Impressions (with Erika Geraerts, Fluff) - a podcast by The Jacky Winter Group

This week! We’re going through our open tabs and will be discussing the search for Generation Z, Pandora’s new sonic logo, and the importance of morale and motivation as management tools.

Helping us bring some outside perspective today is our special guests Erika Geraerts.

Erika is an impressive woman. First, she co-founded content agency Willow & Blake, co-directing the company for five years. Then in 2013, she co-founded skincare company frank body, which went on to become an international beauty sensation. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff – a brand with a mission to empower and draw inspiration from teenage girls, simplifying beauty products and embracing reality. We’ve mentioned Fluff various times on the podcast because of Erika’s refreshingly transparent approach of sharing the ins and outs of building the business. We are so super delighted to have her here.

Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.

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Intro

Willow & Blake

http://www.willowandblake.com/

Frank Body

https://www.frankbody.com/au/

Fluff

https://itsallfluff.com/

Lara

In Search of Generation Z

https://newrepublic.com/article/153400/search-generation-z

Jeremy

Pandora Unveils its First Sonic Logo

https://adage.com/creativity/work/pandora-sonic-logo/1729321

JWGYTB episode 062

http://jackywinter.givesyouthe.biz/41d0f036

The Culture Gabfest “New Theme Song” Edition

http://www.slate.com/articles/podcasts/culturegabfest/2014/12/slate_s_culture_gabfest_comes_up_with_new_theme_music_out_with_the_old_in.html

Fluff newsletter

https://itsallfluff.com/newsletter/

Mastercard sonic logo

https://www.fastcompany.com/90305949/mastercard-just-launched-a-sonic-logo-heres-what-it-sounds-like

Gimlet media - Chompers

https://www.gimletmedia.com/chompers

The Veni, Vidi, Vici of Voice

https://www.wired.com/story/voice-technology-content-commerce/

Erika

Michael Seibel Tweet

https://twitter.com/mwseibel/status/1096436630347407360

Erika’s Socials

Fluff’s website

https://itsallfluff.com/

Fluff’s Instagram

https://www.instagram.com/itsall.fluff/?hl=en

Thumbs Up / Thumbs Down / Shaka

Designtitles.com

https://designtitles.com/

Billie Eilish’s socials

https://www.instagram.com/wherearetheavocados/?hl=en

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