The Branding of Palliative Care - a podcast by American Society of Clinical Oncology (ASCO)
from 2016-01-12T23:00
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A strong brand gives people confidence as they gain awareness of it and come to understand and experience its benefits. The author talks about his suggestion for three steps toward building a better brand for palliative care.
Further episodes of JCO Oncology Practice Podcast
Further podcasts by American Society of Clinical Oncology (ASCO)
Website of American Society of Clinical Oncology (ASCO)