Podcasts by Joy Joya Jewelry Marketing Podcast

102 - Jewelry Email Marketing Subject Lines from 2020-11-01T17:00

Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your e...

101 - Jewelry Marketing "Vampires" Drain Time and Money from 2020-10-26T00:00

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’r...

100 - “Jewelry Marketing Joy” Is Officially Here from 2020-10-12T00:00

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewel...

99 - Interview with Arthur Root, Ecommerce Personalization Expert from 2020-10-05T00:00

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized sho...

98 - What’s the 80-20 Rule in Jewelry Marketing? from 2020-09-28T00:00

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts....

97 - Planning Jewelry Ecommerce for Holiday 2020 from 2020-09-21T00:00

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking...

96 - JEWELRY MARKETING JOY Is Now Available for Pre-Order from 2020-09-14T00:00

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.co...

95 - Data Protection and Privacy in Jewelry Marketing from 2020-09-07T00:00

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewe...

94 - How to Improve Your Jewelry Product Descriptions from 2020-08-31T00:00

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting...

93 - How to Optimize Your Jewelry Ecommerce Homepage from 2020-08-24T00:00

What are the best practices for jewelry ecommerce homepages, and which features and elements should your homepage definitely include? In this episode, we’ll share some best practices and tips. A...

92 - Interview with Liz Kantner, Jewelry Marketer and Advocate from 2020-08-17T00:00

We interview Liz Kantner, a self-described marketer, content creator, jewelry brand advocate, and more. Though not a jewelry designer herself, Liz is passionate about helping independent jewelry...

91 - What You Can Expect to Pay for Jewelry Marketing from 2020-08-10T00:00

In last week’s episode, we explained how you can determine an appropriate jewelry marketing budget and plan your marketing spend based on your current circumstances and goals. If you’re struggli...

90 - Determining Your Jewelry Marketing Budget from 2020-08-03T00:00

You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective...

89 - What’s the Difference Between a Jewelry Marketing Strategy and Plan? from 2020-07-27T00:00

Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry busines...

88 - Multichannel vs. Omnichannel Marketing for Jewelry Brands from 2020-07-20T00:00

In “Jewelry Marketing in the Time of Coronavirus“ (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sale...

87 - What Does a "Funnel" Have to Do With Jewelry Marketing? from 2020-07-13T00:00

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangula...

86 - How Does Jewelry Marketing Differ from Jewelry PR and Sales? from 2020-07-06T00:00

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Thou...

85 - Interview with Sneh Parmar, Next-Gen Ecommerce Innovator from 2020-06-29T00:00

We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has de...

84 - 5 Ways to Optimize Ecommerce Jewelry Product Pages from 2020-06-22T00:00

If you're not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conve...

83 - 5 Tips for Being the “Founder Voice” of Your Jewelry Brand from 2020-06-15T00:00

After reading a recent article from Business of Fashion titled "Now’s the Time for Brand Founders to Speak Up. Here’s How.", we were inspired to consider how jewelry founders can be the faces of...

82 - 5 Ways to Get Personal With Jewelry Marketing from 2020-06-01T00:00

In our recent episode "Jewelry Marketing for a Post-COVID-19 Future", we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2...

81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch from 2020-05-25T00:00

We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry f...

80 - Jewelry Marketing for a Post-COVID-19 Future from 2020-05-18T00:00

Since late March, we’ve been doing a lot of thinking, reading, writing, and speaking about the COVID-19 pandemic and its impact on retail in general and the jewelry industry in particular. We’ve...

79 - Interview with Deb LaBudde, Founder and CEO of Memo from 2020-05-11T00:00

We interview Deb LaBudde, founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience – at home.

Check...

78 - Best Practices for Jewelry Brands Using Instagram Live from 2020-05-04T00:00

Since the implementation of “shelter in place” rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a vi...

77 - Interview with Tracy Matthews, CVO of Flourish&Thrive Academy from 2020-04-27T00:00

We interview Tracy Matthews, successful jewelry business owner and Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profita...

76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry from 2020-04-20T00:00

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part three of a (so far) three-part seri...

75 - Part 2: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry from 2020-04-13T00:00

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series...

74 - Part 1: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry from 2020-04-06T00:00

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part one of a (so far) three-part series...

73 - Interview with Marco Giovanelli, Luxury Business Consultant from 2020-03-30T00:00

We interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting. He's committed to helping luxury brands improve their value propositions, increase ...

72 - Jewelry Marketing in the Time of Coronavirus from 2020-03-23T00:00

Here's the thing: if you want to be a successful jewelry brand, then you can never press "pause" on your marketing strategy, not even when a pandemic creates economic uncertainty and forces peop...

71 - Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace from 2020-03-16T00:00

We interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has ...

70 - 5 Sources of Data to Guide Your Jewelry Marketing Strategy from 2020-03-09T00:00

Like it or not, we live in a data-driven world. With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your...

69 - What Marketing Can and Can't Do for Your Jewelry Brand from 2020-03-02T04:54:31

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will...

68 - Interview with Video Marketer Owen Cappellini from 2020-02-23T17:00

In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre t...

67 - How YouTube Trends Affect Video Marketing for Jewelry Brands from 2020-02-18T01:04:17

Last week, we discussed the benefits of video marketing for your jewelry brand. Now that you understand why you must invest time, effort, and money into video marketing, you may be wondering how...

66 - Benefits of Video Marketing for Your Jewelry Brand from 2020-02-11T03:52:46

Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. Ho...

65 - Beware of "Checklist Marketing" for Your Jewelry Brand from 2020-02-04T05:27:31

Do you sometimes feel completely overwhelmed by all your marketing initiatives? Do you feel pressure to “do” more marketing, just to keep up with your competitors and your head above water? If y...

64 - Importance of an SSL Certificate for Jewelry Marketing from 2020-01-28T23:24:20

Do you sell your jewelry direct-to-consumer from your own ecommerce store? If so, you’ll want to do everything you can to earn your customers’ trust and demonstrate that they can feel safe purch...

63 - What Is A/B Testing, and How Can You Use It in Jewelry Marketing? from 2020-01-21T23:57:03

When you graduated from school, you probably thought you were finally done with tests. We hate to break it to you, but if you’d like to develop a successful marketing strategy for your jewelry b...

62 - Interview with Cheryl Freund, Founder and Designer of ceejayeff from 2020-01-13T03:00

I interview Cheryl Freund, a Los Angeles-based jewelry designer and the founder of ceejayeff. In this episode, we chat mostly about experiential or event marketing, since she planned her own jew...

61 - What’s Social Ecommerce, and How Can Your Jewelry Brand Leverage It? from 2020-01-08T05:33:16

If you run an ecommerce jewelry store, and you’re already taking advantage of social media marketing, then you’re familiar with how social media can help direct new customers to your ecommerce s...

60 - Using Gifts in Your Jewelry Marketing Strategy from 2019-12-16T13:00

The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approa...

59 - How to Choose the Right Ecommerce Platform for Your Jewelry Brand from 2019-12-10T03:13:27

If you’re thinking about launching a jewelry ecommerce store in the New Year or moving your ecommerce store to a different platform, you may be wondering about the various platforms and the adva...

58 - Coaching Call with Iryna from Yarema Jewelry from 2019-12-02T02:55:53

In this episode, we spoke to Iryna, who runs an e-commerce jewelry business called Yarema Jewelry. She asked me about how a jewelry business owner can decide how to focus her marketing efforts a...

57 - 3 Tools to Handle Quick Jewelry Marketing Tasks During the Holidays from 2019-11-20T02:25:49

During the holiday season, you're busy fulfilling orders for the holidays and providing the best customer service possible. You hardly have time to focus on any new marketing initiatives, and yo...

56 - Interview with Jewelry Sales Optimization Expert Kathleen Cutler from 2019-11-10T23:35:04

In this episode, I interview Kathleen Cutler, founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy. Kathleen helps high-end jewelers bring more money into their businesses by using sa...

55 - Differences Between B2B and B2C Jewelry Marketing from 2019-11-05T03:42:24

I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands and vice versa. To complicate matters further...

54 - Spooky Jewelry Marketing Mistakes to Avoid on Halloween…and Always! from 2019-10-29T04:22:17

The Halloween holiday is an excellent time to reflect on spooky things, like the common marketing mistakes that jewelry brands make. Even though they can sabotage the growth and success of your ...

53 - Importance of Design in Jewelry Marketing from 2019-10-22T19:24:11

When it comes to crafting an impactful brand identity for your jewelry brand, design is everything, since brand identity is the ultimate visual representation of your brand. Does your brand iden...

52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It? from 2019-10-14T18:47:34

If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you be...

51 - How to Prepare Your Jewelry Marketing for Black Friday from 2019-10-09T18:25:55

In this podcast episode, I discuss how you can prepare your marketing strategy for Black Friday and the upcoming holiday shopping season. October’s here. Boo! At the beginning of Q4, the retail ...

50 - How to Contact Influencers and Manage the Influencer Relationship for Your Jewelry Brand (Part 5 of 5) from 2019-10-01T03:12:04

In this podcast episode, I share the most effective methods for contacting influencers and managing the influencer relationship from start to finish. If you’re interested in learning more about ...

49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5) from 2019-09-24T15:44:35

In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you...

48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5) from 2019-09-16T21:56:05

In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign...

47 - Examples of Great Influencer Marketing Campaigns for Jewelry Brands (Part 2 of 5) from 2019-09-10T02:38:08

In this podcast episode, we’ll be sharing some of our favorite examples of effective influencer marketing campaigns for jewelry brands like Simon G., Tiffany, David Yurman, and others. In fact, ...

46 - What’s an Influencer, and How Can Your Jewelry Brand Approach Influencer Marketing? (Part 1 of 5) from 2019-09-04T01:15:52

In this podcast episode, we’ll be defining the term “influencer”, outlining different influencer types, explaining how to know when to work with influencers, sharing benefits of working with inf...

45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb from 2019-08-24T03:59:17

Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and the...

44 - How Your Jewelry Brand Can Leverage Experiential Marketing and Plan for It from 2019-08-20T18:00:39

Experiential marketing – also known as engagement marketing, event marketing, and even live marketing – invites consumers to participate in a brand experience, either in person or virtually. Sin...

43 - Developing a Look-Tone-Feel for Your Jewelry Brand from 2019-08-13T22:56:55

When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way...

42 - Interview with Brenna Pakes of JewelryNavigator.com from 2019-08-06T04:25:46

I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers.

Check out ...

41 - 3 SEO Copywriting Tips for Jewelry Brands from 2019-07-30T22:00:38

Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand....

40 - SEO vs. PPC for Your Ecommerce Jewelry Brand from 2019-07-23T02:42:49

As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long a...

39 - 4 Tips for Planning Your Jewelry Brand’s Social Media Posts from 2019-07-16T02:29:13

When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in pl...

38 - Four Types of Customers for Your Jewelry Brand from 2019-07-09T01:07:18

To review a year of major retail disruption, Shopify published its first State of Commerce Report based on global sales data, a survey of Shopify merchants, and research on American and Canadian...

37 - How to Make Jewelry Your Customers Want to Buy from 2019-07-02T04:06

Sometimes, jewelry brands are so committed to their vision that they lose sight of what customers want. While it’s true that a jewelry brand must find the right customers, usually the right cust...

36 - Offline Marketing Strategies for Ecommerce Jewelry Brands from 2019-06-25T03:01:27

Digital marketing strategies like social media marketing and search engine optimization can definitely be effective for your ecommerce jewelry brand, but you don’t want to neglect other “old sch...

35 - An Introduction to Marketing KPIs for Jewelry Brands from 2019-06-18T22:39:53

American engineer W. Edwards Deming once said, “You can’t manage what you don’t measure.” If you’re not designating key performance indicators and analyzing your campaigns, then you’re basically...

34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer from 2019-06-10T18:49:32

Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. ...

33 - Understanding the Role of Mindset in Jewelry Marketing from 2019-06-04T22:34:39

You wouldn’t start a business with the expectation you’re going to bomb. But you’d be realistic about your chances at success, since 50% of small businesses do fail after five years. Similarly, ...

32 - How to Use Social Proof to Boost Your Jewelry Marketing from 2019-05-29T17:28:33

Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when som...

31 - ROI to Expect from Jewelry Marketing Efforts from 2019-05-21T18:55:21

Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes imposs...

30 - 3 Tips for Generating Regular Content for Your Jewelry Brand from 2019-05-14T21:18:03

Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable con...

29 - Interview with Alain Simic, Jewelry Photographer from 2019-05-04T17:29:28

I interview Alain Simic, a jewelry, fashion and fine art photographer based in New York City. We discuss the role that high-quality commercial photography can play in a fine jewelry brand’s comp...

28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption? from 2019-04-30T16:43:15

Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo...

27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy from 2019-04-23T18:08

Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product ta...

26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand from 2019-04-15T18:22:28

You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shop...

25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant? from 2019-04-09T03:04:56

While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing...

24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service from 2019-04-02T20:34:06

We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a custom...

23 - Choosing Objectives for a Jewelry Facebook Ad Strategy from 2019-03-26T19:28:23

When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, b...

22 - Should Jewelry Businesses Also Be Technology Businesses? from 2019-03-19T03:18

To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology compani...

21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant from 2019-03-11T03:34:38

I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their...

20 - Getting Started with Digital Advertising for Your Jewelry Brand from 2019-03-04T22:24:03

We want to reassure you that it’s okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the l...

19 - How Jewelry Brands Can Get Started with Email Marketing from 2019-02-26T03:29:19

If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to disc...

18 - Brand Awareness vs Brand Identity for Jewelry Brands from 2019-02-18T19:20:34

I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity....

17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant? from 2019-02-12T04:48:41

When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surpris...

16 - Jewelry Marketing Tips for Complete Beginners from 2019-02-04T18:47:36

Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes...

15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show from 2019-01-26T19:36:45

In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist M...

14 - Why It's Important to Infuse Joy into Your Jewelry Marketing from 2019-01-22T18:22:55

You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you kn...

13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care? from 2019-01-14T17:54:17

Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in ...

12 - Is Your Jewelry Brand a Copycat or an Original? from 2019-01-07T21:44:38

If you’ve been feeling a sense of deja vu lately, you’re not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according ...

11 - Maintain Jewelry E-Commerce Momentum After the Holidays from 2018-12-31T04:21:39

Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may st...

10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand from 2018-12-17T20:15:16

With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting...

9 - Big Branding Opportunities for Small Jewelry Brands from 2018-12-10T18:49:51

As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewel...

8 - Redefining the Meaning of "Influence" in Jewelry Marketing from 2018-12-03T19:51:47

The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. Afte...

7 - Pinterest’s "Secret" Boards as a Marketing Tool for Your Jewelry Brand from 2018-11-26T17:31:47

You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may h...

6 - Creative Ways to Thank Customers for Their Jewelry Purchases from 2018-11-20T05:36:48

With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and y...

5 - Knowing Your Jewelry Brand's Customers from 2018-11-20T05:34:21

How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the ve...

4 - Event Marketing Beyond the Trunk Show from 2018-11-18T03:17:13

Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing tod...

3 - Is Influencer Marketing Right for Your Jewelry Brand? from 2018-11-18T03:07:11

More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get y...

2 - Is Social Media Engagement Changing for Jewelry Brands? from 2018-11-15T04:54:31

If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, whil...

1 - How to Prepare Your Jewelry Marketing for 2019 from 2018-11-12T05:16:01

Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts.

At t...