135 Preparing is Caring (and Builds Authority) When it Comes to Podcasts - a podcast by Tim Wohlberg

What if you showed up for a dinner party only to watch the host scramble to figure out what to make for dinner? Would that make you feel comfortable? Like a wanted guest? Or would it make you feel like they cared so little about you that they couldn’t be bothered to put something in the oven before you got there?

Unless your host is your dimwit cousin, the answer is probably the latter. You would not be impressed. Things would be awkward. And, dare I say, you’d think twice about accepting an invitation from this half-assed party host again. 

 

This scenario is playing out in podcasts ALL. THE. TIME. 

Frankly, I’m shocked at how many times I’ve heard one co-host say to the other co-host, ‘So, what are we talking about today?’

 

What?!

 

You were so pressed for time that you couldn’t have this conversation BEFORE you hit record? 

Here’s the message I’m getting loud and clear: You don’t have time to prepare because you don’t care about your show or your listeners. 

There. I said it. 

Now, you may just be lazy. 

You may think that this approach keeps it ‘real and authentic.’ (I didn’t subscribe to ‘the making of your podcast’ btw)

Or, you may just think that your time is more important than my time (you know, those few minutes when I have to listen to you figure out your show before you get around to serving me, your LISTENER!)

 

Whatever your reasoning, the result is the same. The listener is being disrespected. 

Is that what you were going for when you started your podcast to grow your authority and convert with greater ease? 

 

I know, I know. I’m on a bit of a rant and being a hard-ass. 

But the truth is, I want you to see how not taking 3 minutes BEFORE you hit record to figure out your plan is really sending the wrong message. 

You want your listeners to feel taken care of. You want them to feel like you’re doing this for THEM and that they are the most important thing to you. You want them to see you as an authority and thought leader. That’s how your podcast can serve you, your business, and your listener all at the same time.

So, do the right thing and prepare. Off air. Because preparing is caring. 

Now, if you need some help getting your poop in a group, I’m happy to help you out. You can book your free 15-minute coaching call with me by clicking here. We’ll talk about your podcast and make sure it’s serving your ideal listener, your business, and you. 

Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

 

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