E16 - Louis Stack - Kick-Ass Brands Show - a podcast by Andrei MIncov

With me today is Louis Stack, the founder and president of Fitter International. He has been, as he calls it, "Leading the World to Better Balance" since 1985. His brand Fitterfirst is recognized worldwide for supplying premium professional and personal products that help people prevent injury, recover from it, maintain balance and fitness and keep moving at work. Louis, a business owner, a national athlete and a father, has dedicated over 30 years to changing the way we approach office environment. His company stemmed from personal injuries, seeking a fix to his own discomfort. From there it has flourished into a worldwide, multimillion-dollar company that caters to families both young and old, high-performance athletes, injury and rehabilitation patients, and now includes the everyday office worker. As with most aspects of Fitterfirst, the "Active Office" concept was born from Louis’ own experience – after transitioning from being primarily an athlete to a full-time business owner, his body suffered the consequences of sitting, hunched over a computer day in and day out – he craved movement in his 9 to 5 routine. So rather than conform to the limitations of a sedentary office, he sought a solution to his problem, bringing in a ball chair and getting himself a sit-stand desk. Aided with his new productivity tools, Louis immediately felt an improvement in his quality of life and he knew it was the next track he would pursue with Fitterfirst. Fast forward to present day and the "Active Office" continues to be the fastest growing component of the Fitterfirst lineup. Louis is very involved in Fitterfirst, helping out in almost every aspect of the company. On any given day, he may be assisting the production team build the next round of Pro Fitters, or chatting with the marketing group about new promotional ideas he has. He can often be found at tradeshows doing what he does best: showing off Fitterfirst and demonstrating the large collection of wellness products his company offers. Aided by his wife Margaret, who runs the day-to-day aspects of the company, Louis continues to be the visionary for Fitterfirst, developing new products, promoting his business, and continuing to learn everyday on how to make his company the best it can be. In this interview, Louis shared his vision of three must-haves of every successful business and also discussed how he uses his brand to acquire more business. Get ready. Here it comes!

Further episodes of Kick-Ass Brands Show

Further podcasts by Andrei MIncov

Website of Andrei MIncov