Redefining The Customer - Ep 143 - a podcast by Kill Bigger Media

In this episode, we remap what entrepreneurs can sometimes define as a customer. 

What is a customer? Is a customer someone that has a credit card on the other end of an internet connection? Is a customer someone that walks into a sporting goods store? Yes. But how else can we define a customer? 

In today's episode, I argue that customers can be found up and down the entire supply chain of every good imaginable. If you are thinking of customers only as the

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