Creating Customer Value through Cost Innovation S14 Ep22 - a podcast by Phil McKinney

Often when we think about innovation, it’s high tech or a game changing breakthrough.  Today, we look at innovation through a different set of glasses. Rather than innovating a product or service, “costovation” innovates on the business model.  Stephen Wunker talks about innovating behind the scenes, creating customer value through cost innovation. New Markets Advisors […]

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