The sales sizzle layer cake – A recipe for success - a podcast by Momentum Media

An existing client doesn’t need pages of your proposal to explain who you are and what your company stands for. They know. Instead they want a pitch which gets to the point, tells them what they will need to put in, and what they are going to get for their investment. Alex Whitlock is joined by self-described “simple man” Russell Stephenson who shares the most effective way to simplify a complicated proposal in order to get a quicker decision from a client. The pair will discuss the mistake that a lot of sales people make after having originally gotten a client excited and share how approaching an appointment like it is a “sales sizzle layer cake” is the best way to ensure a successful outcome. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales! www.killermediasales.com

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