Ashley Dabb: Know the Game Podcast, Ep. 9 - a podcast by Lacrosse All Stars

This week's episode is with the NLL's Chief Marketing Officer, Ashley Dabb. The main topics we cover are how the NLL learns from other leagues and organizations, and what they have at their disposal to help grow the league. We also go into how various issues affect the league and how they affect individual teams. Ashley gives excellent insight into how the league plays the balancing act between having coordinated league initiatives while still allowing for each team to cater to their individual markets. She also explains why have a digital channel is such a high priority for the league.

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