41 - Copy vs. content - yes they are different with Bridget Brown - a podcast by Alyssa Berry and Dakota Kidby

Content, content, content that is what we hear all the time but so much content is tired and intended for long-form consumption. Copy is short, interesting and often catchy and intended to convert to a sale.

In this week's episode, Bridget Brown from Copy That Copy and Marketing joins Alyssa to discuss all things marketing and why social media shouldn't be your main marketing focus if you're a B2B business. 

Bridget Brown is the founder of Create That Copy and Marketing. She is on a mission to help small business owners increase their leads by 50% and break free from the tyranny of social media.  She is also a former TV reporter, with experience in some of Canada's most demanding newsrooms.  

Book recommendation

The Deficit Myth by Stephanie Kelton

Sign up for Bridget's weekly column that offers one practical, actionable tip for small business marketing every Sunday. 
Sign up: www.createthatcopy.com/whole-team-habits

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