How Jaggad Became A Cult Leader In Activewear - a podcast by Mamamia Podcasts
from 2021-06-28T19:00
Michelle Greene is one-quarter of the Jaggad empire. She and her husband Steven alongside, Chris and Bec Judd founded Jaggad in 2013 in a world where activewear was reserved for athletes and leggings weren't being worn on the couch.
So in an oversaturated market, how did they build a cult community following?
Activations, collaborations, and community are at the heart of the Jaggad business model. They've used supermodels and influencers to extend their audience and created events that you wish you witnessed.
So how crucial is the community to Jaggad's success? And how have they remained on top of their game?
Michelle Greene joins Georgia Love...
LINKS
You can follow Jaggad's journey on Instagram or online at jaggad.com
CREDITS
Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear
Guest: Michelle Greene
Executive Producer: Elissa Ratliff
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