How Much Data We Actually Consume in Our Land Business (LA 1337) - a podcast by Steven Butala & Jill DeWit

How Much Data We Actually Consume in Our Land Business (LA 1337)

Transcript:



Jack Butala:

Steve and Jill here.



Jill DeWit:

Good day.



Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.



Jill DeWit:

And I'm Jill DeWit, broadcasting from sunny southern California.



Jack Butala:

Today Jill and I talk about how much data we actually consume in our land business.



Jill DeWit:

How about our lives?



Jack Butala:

Yeah, here's a hint. It's like every decision single decision that we make is data-driven. Every single one.



Jill DeWit:

Yeah.



Jack Butala:

Seasoned professionals in real estate that I talked to are actually pretty amazed.



Jill DeWit:

I know you do too, I just want to share how much data nuts we are, I look at data to help me to make a decision buying a car. I look at data help my decision, I know you do with schools and education for the kids.



Jack Butala:

That's all I do.



Jill DeWit:

I know. It's like, I can't think of things, anything that we do even, honestly, I even think of data and resell value on jewelry. Not kidding. It's like everything's data-driven.



Jack Butala:

The next time you're in Best Buy or Costco or any of that and someone's standing, looking at something with the phone in front of themselves, look at what that person looks like.



Jill DeWit:

Why, do they look like us?



Jack Butala:

Yeah.



Jill DeWit:

Oh because they're on there checking the rating. Yeah.



Jack Butala:

They look like a bunch of geeks. They're looking at the ratings. They're looking at the price. They're doing research.



Jill DeWit:

Can I get it better on Amazon?



Jack Butala:

They're looking at data. They're looking at data, yeah, looking at data to make a decision. And often in Costco, specifically with electronic, Costco has very high quality electronics for very good price, some of the time, not all the time.



Jill DeWit:

You know what it is, I believe that to be true. The other thing about Costco it's sometime limiting. They're only have so much. That's the thing.



Jack Butala:

Selection is very limited.



Jill DeWit:

You can't always go there and get the video camera that you want or need.



Jack Butala:

And so, but the vast majority of everybody else, they're all kind of squandering through there, going up and down every aisle, checking to see what the product in front of them and how it makes them feel.



Jill DeWit:

Do you know what I think is really going on?



Jack Butala:

I'm serious. It's data versus feelings.



Jill DeWit:

I think they're going up and down every aisle missing the days when there was a sample at the end of every aisle.



Jack Butala:

Oh, because of the COVID. That didn't even cross my mind. I guess you can't hand people food like that.



Jill DeWit:

Not right now you can't.



Jack Butala:

Which is kind of silly because they do it at McDonald's. So I don't know what the difference is.



Jill DeWit:

It's very interesting. I guess it's open food. Remember the old days, go pick up the, throw a cracker in your mouth.



Jack Butala:

That's my question of the day. What's the difference between handing, making some samples in Costco at the end of the aisle and the person who's handing you stuff at McDonald's?



Jill DeWit:

It's true because it has been proven that you can't catch it from food. Anyway.



Jack Butala:

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