Jack Thursday–What Mailer Size Should I Send? (LA 1542) - a podcast by Steven Butala & Jill DeWit

Jack Thursday - What Mailer Size Should I Send? (LA 1542)
Transcript:Steven Butala:
Steve and Jill here.Jill DeWit:
Howdy.Steven Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:And I'm Jill DeWit, broadcasting from sunny Scottsdale, Arizona.

Steven Butala:Today. Jill and I talk about ... Well, it's Jack Thursday. What mailer size should I send? This is an endless top five question that Jill and I get. If we get five new people in a month, we answer this question five times.

Jill DeWit:So let's do the math. If you get 50 people a month, how many times does it come up?

Steven Butala:Five zero.

Jill DeWit:Uh-huh (affirmative).

Steven Butala:Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free if you're already a Land Academy member. Please join us on Discord. And maybe you can ask this question there and everyone will help you.Jill DeWit:
You are a stinker.Steven Butala:
This might be the shortest episode in the history of the Land Academy Show.Jill DeWit:
You are a stinker. Okay. Rebecca wrote,"Hi everyone. When we previously posted our lots on Facebook Marketplace, Facebook gave us an option to add keywords in an SEO section."Jill DeWit:
Recently, I'm not seeing that area when I post lots. Has anyone experienced something familiar or similar with Facebook? The SEO keywords really gave us a lot of interest from buyers in our lots. We have not been getting as much interest now that the SEO area's gone. Any input would be great. Thanks everyone."Steven Butala:
Very familiar with the Facebook marketing, and not as familiar with Marketplace. I have two points here. Number one, sometimes stuff on Facebook changes.Jill DeWit:
Yeah.Steven Butala:
Sometimes it's not there, but it's only not there for an hour because they're working on that module. So stick with it. I can guarantee you this, SEO and keywords are the very center of how Facebook generates revenue and income. So chances are they've replaced it with something or they're working on it to make it better. Socially, I think Facebook is stupid. I think all the stuff that you hear on talk shows-

Jill DeWit:Here we go.

Steven Butala:... and radio and how-

Jill DeWit:Here we go.

Steven Butala:... it's just the bane of the world, I believe that.

Jill DeWit:Here we go.

Steven Butala:I think it promotes all kinds of terrible stuff. As a marketing device, there's nothing better. So if you have a product or you want to sell something, I don't care if you're selling jackknives out of your-

Jill DeWit:Trunk.

Steven Butala:Yeah, out of your garage. There's no better place to effectively sell anything, including land, than Facebook and Facebook Marketplace specifically. So if you don't know about it or it's not in your regular way to market property, I would stop what you're doing and really go look at it.

Jill DeWit:Okay, now don't hold back. Please really share what you're trying to say.

Steven Butala:Facebook for business is amazing. Facebook socially, get a life.

Jill DeWit:Steven.

Steven Butala:I mean it.

Jill DeWit:Oh gosh. Anyway.

Steven Butala:Number two.

Jill DeWit:I like it, when used properly. I don't use it for political reasons.

Steven Butala:You really want to know-

Jill DeWit:Hold on a moment.

Steven Butala:... what your high school classmates are doing right now? I don't.

Jill DeWit:Okay.

Steven Butala:I have new friends.

Jill DeWit:All right. Well, now I use it for my current friends too to see what they're doing, because we might be in another state.

Steven Butala:That's what texting is for.

Jill DeWit:We might be in another state though, but I get it. Okay, fine. Whatever.

Steven Butala:Number two. And no one talks about this and I don't know why. There's metadata you can embed in graphics that CEO will capture. I love all the Adobe products,

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