What's in a name? A Rocket of Awesome, that's what. - a podcast by Penn Wharton Entrepreneurship

Karl Ulrich has given a LOT of thought to how to come up with a great company name, but his conversation with Rockets of Awesome founder Rachel Blumenthal has made him revise his naming rules.

Listen to hear why he thinks Rockets of Awesome is such a great name--as well as for some great entrepreneurial insights about how to validate an idea, and for hints on the huge importance of data—as Rachel puts it, “We are actually a tech and data science company, that is masked by a kids' apparel brand.”

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