LAB-255-Where is Harley-Davidson Headed in 2020? Changing Times! - a podcast by Ryan Urlacher | Street Biker, Motorcycle Rider

from 2020-11-29T19:23:31

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Harley-Davidson recently announced they will not be releasing the Bronx Streetfighter as promised later this year. Remember, this was the street racer style bike that was supposed to have the new liquid-cooled Revolution Max engine with 117 HP and 70 pound-foot of torque. Harley says the Streetfighter won't release next year either and won't comment on whether the Streetfighter will ever be released at this point. See my YouTube video titled: New Harley CEO Jochen Zeitz Making Emergency Changes! Sales Plummeting!!

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Harley says its immediate new product focus in 2021 will be on the launch of the Pan America, Harley's first adventure touring motorcycle and I’m actually very curious about this bike, as I also love adventure riding. But, I’ve said it before; If this bike is overpriced like the Livewire was when it was released, it will likely be a flop.

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Harley continues to struggle here in 2020 and there are reports that 50 dealerships have closed or are in the process of closing and that “significantly more” will shut their doors this year. In July, Harley announced a five-year strategic plan after the COVID-19 pandemic resulted in a $92 million loss in the three months through June, with motorcycle sales plummeting 27%. This new overhaul includes vast changes to Harley’s operating model, updated motorcycles, new products, and a focus on accessories and general merchandise.

We talk about this and a whole bunch more, so listen in to this podcast episode for all the details.

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