Podcasts by Law Firm Marketing Podcast – SEO | Law Firm
Law Firm Marketing
Further podcasts by SEO | Law Firm™ - Legal Marketing
Podcast on the topic Wirtschaft
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Local SEO for 2015 from 2015-02-17T06:00:07
In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
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How Your Firm Should Combine PR and SEO Strategies – Podcast from 2014-12-15T06:00:06
Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
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Google Pigeon to Reshape Local Listings – Podcast from 2014-10-13T06:00:01
Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
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Retargeting Means Never Having to Say Goodbye to Your Law Firm Visitors – Podcast from 2014-09-22T06:00:44
If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.
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On Google Plus You Can Now Be Anyone You Like – Podcast from 2014-09-08T06:00:54
Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.
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Manual Link Penalties are not Forever – Podcast from 2014-07-28T06:00:02
If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}
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Google Gets the Searches but Yahoo Gets the Traffic – Podcast from 2014-07-14T06:00:12
Yahoo is back in the web traffic game – maybe or maybe not. Find out more.
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Paid Search Clicks on the Move and Rising – PODCAST from 2014-06-23T06:00:06
A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.
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Your Firm May Lose Reviews Following Yahoo Yelp Partnership – PODCAST from 2014-06-09T06:00:49
When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.
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Click to Call These Days Makes Good Sense – Podcast from 2014-03-25T06:00:36
Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.
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Yahoo’s New Local Search Design Resembles Googles – Podcast from 2014-03-11T06:00:01
Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.
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The Latest Statistics On Browser Preferences Are Here – Podcast from 2014-02-18T06:00:05
According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers vi...
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When Should You Time Law Firm Tweets? – Podcast from 2014-02-04T06:00:41
If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.
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Google Will Find Paid Links And Penalize Your Site – Podcast from 2014-01-21T06:00:44
At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!
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Organic Promotion Carries New Costs On Facebook – Podcast from 2014-01-07T06:00:13
Brace your law firm for another change from Facebook – paid organic link promotion.
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How To Use Heatmaps To Improve Law Firm Website Performance – Podcast from 2013-12-23T06:00:21
Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyer...
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New Clients Matter, Not Rankings – Podcast from 2013-12-09T06:00:08
Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.
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Speak To Clients Needs By Turning Benefits Into Features – Podcast from 2013-11-05T06:00:29
Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.
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Nine Types Of Blog Entries To Keep Your Law Firm’s Blog Stocked With Good Content from 2013-10-22T06:00:02
Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might...
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More Clients Call Than Click On Your Law Firm Website – PODCAST from 2013-10-08T06:00:32
When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.
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The Health Of Your Law Firm Brand – PODCAST from 2013-08-20T06:00:03
Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.
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Less Is More When It Comes To Law Firm Website Design – Podcast from 2013-08-06T06:00:13
Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.
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Getting Personal Leads To Getting New Clients – Podcast from 2013-07-08T06:00:03
People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.
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Beat The Crowd: Tips for Rising Above the Competition in a Saturated Market – Podcast from 2013-04-01T06:00:02
What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.
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How Your Law Firm Can Dominate Google for Hundreds of Keyphrases – Podcast from 2013-03-19T06:00:16
your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.
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Paying Attention to Your Law Firm Tagline – Podcast from 2013-03-08T06:00:43
Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.
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Facebook’s Search Engine Facebook Graph May Affect Law Firm Rankings – Podcast from 2013-02-18T06:00:20
Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.
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How Older Law Firm Websites Lose Their Position – Podcast from 2013-02-04T06:00:37
Google Penguin and Panda are not the only reasons an older law firm website loses ground in the search engines. Find out some of the common causes for dropped rankings.
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LinkedIn Releases List Of Top Overused Profile Buzzwords – Podcast from 2013-01-14T06:00:19
LinkedIn has released their list of the top ten overused profile buzzwords. Be different and don’t use them. It sets you apart from the competition.
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Focus On Benefits When Communicating With Prospective Clients – Podcast from 2012-12-31T06:00:04
Marketers like to talk about positioning, but the law is the law. Find out how to focus on your client’s needs above all else.
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What Does Instagram Mean for Lawyers – Podcast from 2012-12-24T06:00:05
Instagram profiles will be different from those one other social networking sites, as they are only focused on pictures produced by mobiles devices. This is a good opportunity to share pictures abo...
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How To Prevent SEO Mishaps During Website Redesign – Podcast from 2012-12-10T06:00:44
Law firm website redesign projects must be undertaken with attention to all the details that affect the structure, programming and content. A well organized website helps your site’s performance.
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How Great Designs Can Fail Your Law Firm’s SEO – Podcast from 2012-12-03T06:00:21
You don’t have to lose your law firm’s SEO achievements when you redesign your website. A few tips to avoid this happening.
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Should Your Firm Utilize Online Chat or Live Support? – Podcast from 2012-11-26T06:00:39
The goal of live support is to initiate contact before a visitor clicks away from your site, but is this type of service best for your area of practice? Find out the pros and cons of online chat or...
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Your Law Firm Needs Unique Ideas, Not Just Unique Content – Podcast from 2012-11-12T06:00:02
Unique content is not the only thing a law firm needs to worry about with its marketing strategy. Unique words are no longer enough – you now must have unique ideas to survive in the post Pengiun w...
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Email Is Still An Important Marketing Tool For Attorneys – Podcast from 2012-11-05T06:00:34
It is easy to forget about email with all the buzz about social media, but email is still an effective marketing tool for law firms.
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5 Link Building Tips for Lawyers in the Post Penguin Google – Podcast from 2012-10-29T06:00:56
This year’s Penguin updates from Google have changed how many law firms are positioned in the search results. Many existing links are now useless or damaging.
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De-Optimizing Your Firm’s Website for Search Engine Placement – Podcast from 2012-10-22T06:00:14
SEO Law Firm does quarterly search engine optimization reviews for each client. If your website was optimized over a year ago, it is time for a look at your keyword usage.
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Best Practices for Getting the Most out of Your Twitter Posts – Podcast from 2012-10-08T06:00:11
Twitter can be hard for attorneys to take seriously, but there is a place for your firm to create a community within your Twitter profile.
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Maximize Your LinkedIn Engagement – Podcast from 2012-10-01T06:00:26
LinkedIn has steadily been adding useful features, transforming it into a valuable peer-to-peer marketing tool. Find out how.
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Attorney Website Content Planning – Podcast from 2012-09-17T06:00:59
Writing good web content is a distinct skill. Here are some tips.
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Useful Plugins to Enhance Your Lawyer Website Functionality – Podcast from 2012-09-03T06:00:49
Considering a new website or a re-design? If you use WordPress, here are some nifty plugins.
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Color Theory and Making the Right Connection with Your Law Firm Marketing – Podcast from 2012-08-20T06:00:59
Color psychology is something we understand subconsciously when we choose the colors that surround us. A potential client’s reaction to color must be considered before developing your marketing str...
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What Can A Logo Do For You? – Podcast from 2012-08-06T06:00:48
The question of how important a law firm logo is still a matter of great debate online. Some say it’s a waste of money. It boils down to a misunderstanding about what constitutes attorney branding.
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Building an Effective Mobile Attorney Website is an Important Law Firm Marketing Tool – Podcast from 2012-07-30T06:00:21
Websites designed for desktaop browsing are increasingly utilizing oversized elements. While monitors are getting larger, many people are viewing your website on a smaller screen like an iPhone or ...
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Thinking About a New Website? Define Your Goals First – Podcast from 2012-07-16T06:00:12
If your law firm is considering developing a new website or undertaking a website redesign, define your strategy now, and know how you want that site to work for you.
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The Right Technology Makes a Difference for Your Attorney Website – Podcast from 2012-07-02T06:00:28
Building a good law firm website is a process that does not end once a set of page designs are chosen. Here are some tips to make sure your mobile website is working for you.
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Tips For Law Firms To Ramp Up Their Website’s Usability – Podcast from 2012-06-18T06:00:59
Listen in for more law firm marketing tips to ramp up your firm’s website usability.
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Attorney Bios are an Important Lawyer Website Marketing Tool – Podcast from 2012-06-04T06:00:32
Attorney bio pages are viewed more frequently than the home page. It is a valuable piece of real estate, so keep it fresh and relevant.
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Connect With Clients Through Powerful Pictures and Taglines – Podcast from 2012-05-21T06:00:04
Your law firm’s website muct capture users’ attention within seconds. Find out how.
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Develop a Consistent Social Media Branding Strategy to Grow Business – Podcast from 2012-05-14T06:00:12
Social networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way.
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Acting Social to Grow Your Firm – podcast from 2012-04-16T06:00:01
How to be social and act social in all the right ways to grow your law firm. Just remember to keep it short, sweet and relevant, punched up with incentives.
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When to go Short and when to go Long on Website Content – Podcast from 2012-04-11T17:14:05
Content is still King, no matter what, just so long as it is short.
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Lead Funnels and Conversion Friendly Design are a Must for Legal Websites – Podcast from 2012-03-22T06:27:53
Conversion friendly design is a must for a legal website. Law firm websites need to serve two audiences: readers who want quality content and those who want to connect with a lawyer right now. Lear...
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Law Firm Newswire Drives More Traffic to Sites Than Lawyer Directories – Podcast from 2012-03-15T06:13:58
Law firms that want to build their businesses can find out more about how Law Firm Newswire refers more traffic to lawyers’ websites than the online yellow pages, Lawyer.com, and other legal direct...
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Google+ and How it Increases Your Legal Marketing Success – Podcast from 2012-02-22T06:10:51
As search becomes more social, it is important for law firms to understand how Google+ can help your firm increase its search engine rankings and build a bigger network of future clients and connec...
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Focus on Law Firm Brand to Cohesively Plan Marketing Strategies – Podcast from 2012-02-16T06:37:40
Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right g...
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Design Law Firm Website with Conversion in Mind – Podcast from 2012-01-18T06:49:28
Law firms that are designing new websites or updating ones from the early 2000s need to design for visitor conversion as the highest priority. SEO | Law Firm’s marketing podcast discusses how easy ...
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Build Marketing Plan Around Home Page and Niche Practice Area on Home Page – Podcast from 2012-01-12T06:01:08
SEO | Law Firm’s marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for pla...
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Use Minimal Flash Elements to Increase Website Results – Podcast from 2011-12-29T06:56:56
SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design s...
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