Podcasts by Law Firm PPC | A Weekly Law Firm Marketing Podcast
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
Further podcasts by Jason Rothman: PPC For Lawyers Expert
Podcast on the topic Marketing
All episodes
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate from 2021-02-16T17:00
Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate...
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020: Will The Streaming Wars Destroy Television Advertising For Attorneys? from 2020-10-14T14:00
Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and g...
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019: What are you going to do about losing 40% of your search terms? from 2020-09-16T22:00
Here's how I'm handling this change in Google Ads.
Say hi - https://lawfirmppc.com/
018: Two Easy Website Tips For Attorneys from 2020-08-22T16:00
This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on t...
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017: The Three Types Of Keywords Presented With Example For Attorneys from 2020-07-02T23:00
There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then kn...
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016: Call Only Ads Have Changed! from 2020-04-30T01:00
This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares a...
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015: Two Ways Attorneys Can Get Attention With Online Marketing from 2020-04-17T17:00
Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their...
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014: Flexible Google Ads Budget Options For Attorneys During These Strange Times from 2020-04-07T15:00
Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely ...
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013: Two Tips For Surviving Coronavirus Hell from 2020-03-15T02:00
Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clic...
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012: How To Deal With Heavy Competition On Google Ads from 2020-02-24T10:00
This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors ar...
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011: Grow Your Market Share With A Higher Clickthrough Rate from 2020-01-24T19:00
This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your biddi...
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010: Online Marketing Mindset Tips For Attorneys from 2020-01-10T13:00
Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a bu...
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009: Attorney PPC Ad Copy Tips from 2019-11-05T12:00
Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show!
The 2 Crucial Parts To Attorne...
008: Running PPC Ads On Saturdays from 2019-10-07T23:00
One of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the sho...
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007: Start Your Attorney PPC Campaign Today! from 2019-09-11T00:00
"More is lost by indecision than wrong decision." - Tony Soprano
It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, ...
006: Search Terms Advice For Attorneys from 2019-08-28T23:00
Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money t...
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005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys from 2019-08-07T22:00
Recently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not ex...
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004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview) from 2019-07-23T22:00
Rothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mist...
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003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard) from 2019-06-28T01:00
Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/
Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard
Subscribe to the Rothm...
002: Internet Marketing Opportunities For Attorneys from 2019-05-30T00:00
Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers...
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001: How To Handle Expensive Personal Injury Lawyer Keywords from 2019-05-04T16:00
Hi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talk...
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001: How To Handle Expensive Personal Injury Lawyer Keywords from 2019-05-04T16:00
Hi, welcome to the first ever Rothman PPC For Lawyers podcast! Today we're talking about ways to handle the expensive nature of injury lawyer keywords on Google Ads and Bing Ads. Jason talk...
Listen