Podcasts by Layers
Layers is a conversation about building brands with more depth.
Further podcasts by Ply
Podcast on the topic Wirtschaft
All episodes
Layers - Season 3, Episode 7: What is a brand custodian and why you might need one from 2020-06-30T00:56:35
Layers is a podcast about building brands with more depth.
In this episode we chat about disjointed brands, how they happen and what you can do to fix them.
If you enjoyed this p...
Layers - Season 3, Episode 6: What it takes to make a brand consistently great over decades from 2020-04-13T07:15:38
Layers is a podcast about building brands with more depth.
This episode is all about making your brand stand the test of time.
If you enjoyed this podcast of Layers, stream all ...
Layers - Season 3, Episode 5: Six questions to ask when defining your positioning from 2020-03-31T03:34:07
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.st...
Layers - Season 3, Episode 4: 13 ways modern brands can build more depth in 2020 (Part 2) from 2020-03-16T22:31:16
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s prob...
Layers - Season 3, Episode 3: 13 ways modern brands can build more depth in 2020 (Part 1) from 2020-03-02T21:57:56
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s prob...
Layers - Season 3, Episode 2: The fundamentals of brands on social media from 2020-02-13T21:22:37
Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on...
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Layers - Season 3, Episode 1: The future of brand from 2020-02-04T00:07:43
Layers is a podcast about building brands with more depth.
Its 2020, a New Year and a new decade. So now is as good a time as ever to talk about the future of brands.
...
Layers - Season 2, Episode 5: The best way to show the world your rebrand from 2020-01-26T23:37:16
This is our final episode of Season 02; The Rebrand. We've been stepping you through the process of rebranding and in this episode we chat about the best ways to get it shown to the world.
Layers - Season 2, Episode 4: The process of a rebrand from 2020-01-20T22:56:11
This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode.
But, a rebrand is a little d...
Layers - Season 2, Episode 3: Getting started with your rebrand from 2020-01-14T02:56:14
After last weeks episode you've sold the rebrand and it's all signed off, you've got the budget to work with and it's on you to make it happen. Where do you get started?
That's what the la...
Layers: Season 2, Episode 2 - Navigating objections to your rebrand from 2020-01-07T02:46:57
Many brand managers have trouble convincing CEO's or founders of businesses to rebrand, even if it is obvious the brand is beginning to look tired.
In this episode of Layers we take a look...
Layers: Season 2, Episode 1 - What can trigger a rebrand? from 2019-12-17T00:59:33
Layers is a podcast about building brands with more depth.
Join Dave and Mark this week chatting about re-branding and what the potential triggers are to re-brand your business.
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Layers: Episode 6 - The intersection of brand and website from 2019-12-10T01:07:08
Your website is a culmination of your entire brand. It's where your messaging and visual elements come together to tell a story about your brand. In this digital world it is also the first point of...
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Layers: Episode 5 - Crafting visual identity from 2019-12-03T00:53:49
Visual Identity is the 'good looks' that go along with your brand personality.
Many people think that branding is simply the logo or just the visual elements. Sure, visual identity plays ...
Layers: Episode 04 - Exploring brand messaging from 2019-11-25T23:45:37
Layers is a podcast about building brands with more depth.
The better your brand message, the better your chance is to start a successful venture. So, in episode 04 we explore brand messa...
Layers: Episode 3 - What makes a strong brand position? from 2019-11-25T23:39:58
In this podcast we dissect brand positioning. Does it all come down to a formula?
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Layers: Episode 2 - Breaking down your brand strategy from 2019-11-12T02:30:57
In this podcast we talk about the core elements in brand strategy that once broken up, work together to create the ultimate playbook for your brand.
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Layers: Episode 1 - What makes a brand, a brand? from 2019-10-21T06:29:56
We unpack what really goes into a modern-day brand, common misconceptions of 'brand' in the business world and how properly understanding and embracing the true meaning of brand can positively impa...
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