025 - Bill McKendry: Do More Good, Work To Make A Difference - a podcast by Dave McKeown

Bill’s quest to help grow the impact of businesses and nonprofit organizations began in 1994 when he brought years of big agency and big brand experience to the table in co founding Hanon McKendry – a nationally-recognized advertising agency that had dedicated up to 50% of its efforts annually to working with nonprofits.

Since then, he and his teams have created and implemented marketing campaigns and branding efforts for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 1,000+ award-winning programs.

Corporate clients of Bill’s have included: Target Stores, Meijer, Rubbermaid, Rayovac, Owens Corning and Harper Collins | Zondervan. 

Nonprofit clients include: Alliance Defending Freedom, Ark Encounter, Focus on the Family, Young Life and World Vision.

In 2015, JDA Worldwide acquired Hanon McKendry and Bill served as Vice Chairman + Chief Creative Officer overseeing all creative efforts in the firm’s six offices (Atlanta | Colorado Springs | Grand Rapids | Indianapolis | Traverse City | St. Simons Island).

Seeing a growing need in the idea generation space, Bill has launched HAVEN | a creative hub in 2018 and is now independently running this specialty shop. HAVEN is a one-stop destination for strategic and creative ideas where a large network of agencies, alliances and freelance talent are custom-matched and blended uniquely by Bill for specific client needs and challenges.

Bill started his career in Denver, Colorado working for Tracy-Locke/BBDO and he cut his teeth on national brands such as American Express, Dodge, Kohler, and Taco Bell. He has marketing and advertising degrees from the University of Denver.

Nonprofit Startups: In 1997, Bill helped to form the Compass Arts and, later, Compass Film Academy (which is now Compass College of Cinematic Arts), a 501(c)3 nonprofit film school located in Grand Rapids, Michigan. He is currently on the Board of Directors and originally served as its Founding Chairperson.

In 2019, Bill was the driving force behind the formation of DO MORE GOOD – a 501(c)3 nonprofit educational organization that provides workshops, seminars, curriculum and content on the power of branding and marketing to capture, keep and grow support for nonprofit missions.

Purchase Dave’s book The Self-Evolved Leader here- https://www.amazon.com/Self-evolved-Leader-Elevate-Develop-Refuses/dp/1626346801

Get in touch with Dave:

Website: https://www.davemckeown.com/

Twitter: https://twitter.com/davemckeown

Instagram: https://www.instagram.com/davemckeown1/?hl=en

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Further podcasts by Dave McKeown

Website of Dave McKeown