#56 - Learning What Stories To Tell To Drive Success|Paul Smith - a podcast by Tanveer Naseer

Many of us recognize the importance of storytelling in leadership to improve the way we communicate. But the truth is there's more than one story that a leader should be able to tell at a moment's notice in order to inspire, inform and provide direction to those they lead. So what are those different story types? That's what I'll explore with my guest, Paul Smith, in this episode of Leadership Biz Cafe.



Paul is one of the world’s leading experts in business storytelling. A former consultant at Accenture and former executive at Proctor&Gamble, Paul has since done research into storytelling where he's documented over 2,000 individual stories through which he's identified the components of effective storytelling. Paul's work has been featured in Time, Inc Magazine, Forbes, and Fast Company to name a few. He's also the author of 4 books, including “The 10 Stories Great Leaders Tell”, which is the focus of my conversation with Paul in this episode.



Over the course of this episode, Paul and I discuss:What are the different types of stories that leaders should have in their leadership toolkit.What kind of story leaders should use to clarify expectations.How to create a story around our organization's values that reinforces what leaders want to see and be seen for.How to craft a story that both attracts and retains employees in your organization.



As I mentioned in this episode, if you've been enjoying my podcast, I'd appreciate it if you could support the show by sharing episodes with your colleagues and employees. The easiest way to do that is to share a link to our podcast page here on my website where you can listen to all episodes of the show, as well as get links to subscribe to listen to the show on iHeartRadio, Spotify, Apple Podcasts, Stitcher Radio, and Google Podcasts.



In the meantime, check out this episode and enjoy!Noteworthy Links:



Buy Paul's book “The 10 Stories Great Leaders Tell” on Amazon (or Amazon.ca).Check out “How To Use The Power Of Storytelling In Your Leadership In 3 Simple Steps”.Check out “3 Steps To Create An Organizational Vision That Energizes Employees”.Learn more about Paul's work at leadwithastory.com.

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