014. Improve your ability to persuade with NYT Bestselling Author Dr. Robert Cialdini - a podcast by Leddin Group

Dr. Robert Cialdini’s New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion. In doing so, Dr. Cialdini "shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.”
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Further episodes of Leadership Lab with Dr. Patrick Leddin

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Website of Leddin Group