Podcasts by Legal Marketing 2.0 Podcast

Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice from 2023-04-20T18:22

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Patrick Hayes. Patrick Hayes is a partner and chair of the Investment Management practice at ...

Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy from 2023-04-06T18:03

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketi...

Podcast Episode 187: Will AI Kill SEO? from 2023-03-24T17:07

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO)...

Podcast Episode 186: Restructure This! from 2023-03-16T18:25

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the h...

Podcast Episode 185: Is the Digital Experience Critical for Law Firms? from 2023-02-23T18:27

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae Listen

Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others from 2023-02-16T19:24

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients whil...

Podcast Episode 183: Initiating Change from 2023-02-09T15:40

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She ...

Podcast Episode 182: Leveraging Digital Marketing in a Post-Pandemic World from 2023-01-12T18:03

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he over...

Podcast Episode 181: Making Audio Content Work for Your Firm from 2022-12-22T19:10

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plu...

Podcast Episode 180: Building&Leveraging Your Brand Through Social Media from 2022-12-15T16:58

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s ...

Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast from 2022-12-08T16:32

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years t...

Podcast Episode 178: Exploring New Marketing Channels from 2022-12-01T16:39

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbrigh...

Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts from 2022-11-17T16:46

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of T...

Podcast Episode 176: How to Prevent Problems When Switching Marketing Agencies from 2022-11-10T19:16

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make...

Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business from 2022-11-03T16:22

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris oversees the firm'...

Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today) from 2022-10-27T14:44

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as ...

Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up from 2022-10-20T17:15

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP....

Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development from 2022-10-13T15:37

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia’s mandate is to amplify the brand of the firm,...

Podcast Episode 171: How to Effectively Scale and Operate a Law Firm as a Lawyer and CEO from 2022-09-01T16:28:36

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff's personal injury law ...

Podcast Episode 170: How You Can Use Data to Drive Your Firm’s Digital Media Plan Forward from 2022-08-18T16:10:19

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Koree Khongphand-Buckman, the CMBDO at Foley & Lardner LLP. Koree is responsible for leading ...

Podcast Episode 169: It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business from 2022-08-11T19:05:33

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relations...

Podcast Episode 168: To Be Different, You Need to Think Different from 2022-08-04T18:01:39

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York...

Podcast Episode 167: The Future Is Now for Agile Marketing from 2022-07-28T16:14:58

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-fo...

Podcast Episode 166: How to Use Content to Further Your Reputation from 2022-07-21T16:01:57

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms' reputations in their industrie...

Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations? from 2022-06-09T16:19:14

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman ...

Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination from 2022-06-02T20:30:08

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team c...

Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events from 2022-05-19T17:55:59

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associati...

Podcast Episode 162: What Are Client Teams and How Can They Be Used? from 2022-05-11T18:39:09

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chi...

Podcast Episode 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts from 2022-05-05T20:50:25

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Amanda Schneider to discuss the benefits of including clients in your digital marketing effor...

Podcast Episode 160: How You Can Raise Your Law Firm's Brand Awareness with Podcasts and Videos from 2022-04-28T16:10:58

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosa Colón to discuss how law firms can use video and podcasting to reach their marketing goals....

Podcast Episode 159: How Lawyers Can Improve Their Virtual Presentations from 2022-04-21T16:01:06

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon...

Podcast Episode 158: How to Market a Sub Brand at a Law Firm from 2022-04-14T14:58:52

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and ent...

Podcast Episode 157: How the Pandemic Has Caused a Shift in Legal Marketing from 2022-04-07T16:28:28

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marke...

Podcast Episode 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality from 2022-03-31T14:36:54

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads th...

Podcast Episode 155: The Significance of Storytelling and Authenticity in Law and Content Marketing from 2022-03-24T12:00:35

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, and asset protection firm that helps people protect ...

Podcast Episode 154: Marketing Analytics Trends at Law Firms from 2022-03-03T19:52:02

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading ...

Podcast Episode 153: Diversity, Equity, and Inclusion Trends in the Legal Industry from 2022-02-24T19:38:44

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the ...

Podcast Episode 152: How to Advance Your Career in Professional Services from 2022-02-17T16:46:37

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Dominic Ayres. Dominic is the International Senior Client, Marketing and Strategy Manager at ...

Podcast Episode 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys from 2022-02-10T15:28:52

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communication at Bracewell, where he works to implement inte...

Podcast Episode 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry from 2022-02-03T18:00:13

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law ...

Podcast Episode 149: Finding Your Voice on Social Media from 2021-12-09T17:31:54

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, an...

Podcast Episode 148: How To Target High Level Decision Makers from 2021-12-02T17:25:27

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Ap...

Podcast Episode 147: Effective Leadership and Growing Your Firm Despite Difficult and Uncertain Times from 2021-11-18T16:09:13

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Buie, Esq. Elise is a passionate, creative, pro...

Podcast Episode 146: Differentiators in Marketing for Women Attorneys from 2021-11-11T21:10:17

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15t...

Podcast Episode 145: How to Develop Deeper Relationships With Clients and Become a Better Business Advisor from 2021-11-04T16:10:34

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lee Garfinkle, the Chief Client Development and Relationship Officer at Goodwin, an AMLAW 25 firm with offices in the US, Eur...

Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities from 2021-10-21T15:51:41

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the Gener...

Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach from 2021-10-14T16:23:44

In this Episode of the Legal Marketing 2.0 Podcast, Guy sits down with Kevin O’Keefe. Kevin O’Keefe is founder & CEO of LexBlog, the leading provider of digital p...

Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume! from 2021-10-07T18:05:24

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role ...

Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms from 2021-09-30T19:06:07

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Listen

Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns from 2021-09-23T16:20:42

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Listen

Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing from 2021-09-16T16:37:22

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Listen

Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing? from 2021-09-09T16:07:30

Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Listen

Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers from 2021-08-19T16:42:41

Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm Listen

Podcast Ep. 136: Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place from 2021-08-10T13:35:09

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the Listen

Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine from 2021-07-29T16:08:03

Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. S...

Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche from 2021-07-20T17:36:39

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Listen

Podcast Ep. 133: The Right Way for Lawyers to Use Social Media from 2021-07-08T14:44:35

In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad La...

Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms from 2021-06-24T18:08:58

Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing ...

Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success from 2021-06-17T17:25:25

In this episode Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relatio...

Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management from 2021-06-10T17:44:21

In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known l...

Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team from 2021-05-06T15:55:26

In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machin...

Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business from 2021-04-06T16:11:13

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law. Listen

Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business from 2021-03-18T17:30:21

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two y...

Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain from 2021-03-04T18:48:18

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategi...

Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman from 2021-02-25T17:16:54

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell Listen

Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review from 2021-01-26T15:03:28

In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the Listen

Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done” from 2020-12-17T16:59:04

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Listen

Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets from 2020-12-10T18:42:10

On this episode of the Legal Marketing 2.0 Podcast, Guy interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affili...

Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise from 2020-08-25T18:11:51

On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Listen

Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr. from 2020-07-21T17:37:20

On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prospe...

Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times from 2020-07-15T18:02:43

On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market ...

Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy from 2020-06-24T16:32:30

In this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketi...

Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm from 2020-06-17T18:07:35

On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t ...

Podcast Ep 116: What do clients expect from law firms in today’s “new normal”? from 2020-05-28T19:00:03

In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob...

Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach&Meditation Teacher Rachel Hammerman from 2020-05-21T18:39:26

In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help...

Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times from 2020-04-30T18:19:17

This week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms duri...

Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice from 2020-04-23T18:19:03

In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The p...

Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry from 2020-04-16T17:41:19

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social netw...

Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation from 2020-04-09T17:44:41

In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their busine...

Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability from 2020-04-02T17:47:43

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm...

Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy from 2020-03-26T20:17:26

In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose ...

Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life from 2020-01-22T16:35:39

In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning intern...

Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand from 2019-12-17T19:14:11

In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Ma...

Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement from 2019-12-10T20:11:52

In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach ...

Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1 from 2019-12-03T17:19:06

In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the Listen

Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts from 2019-11-19T23:25:35

In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss ...

Podcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm Leaders from 2019-11-06T21:22:32

In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learn...

Podcast Ep. 102: How Law Firms Can Take Advantage of LinkedIn’s New Feature Updates from 2019-10-24T18:34:52

In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm compa...

Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients. from 2019-10-16T15:48:45

In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s...

Podcast Ep. 100: Scale Your Law Firm to New Heights Simply and Methodically from 2019-10-09T15:41:59

In this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Listen

Podcast Ep. 99: Develop a Business Plan for Your Law Firm in 7 Steps from 2019-09-30T21:06:02

In this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework.  Hirsch is the executive leadership coach and managing director of Strat...

Podcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and Convert from 2019-09-24T13:17:57

In this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert.

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Podcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm. from 2019-08-28T17:55:45

In this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm.

Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm from 2019-08-20T15:40:29

In this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm.

Podcast Ep. 95: Addressing the diversity&inclusion challenge using Lean Six Sigma from 2019-07-09T18:15:59

In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and targe...

Podcast Ep. 94 - Understanding Gender-Based Communication to Combat Bias. from 2019-07-02T18:28:36

In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias

Podcast Ep. 93 - Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development. from 2019-06-25T15:57:26

In this podcast, Betiayn Tursi, global chair and co-founder of Women in Law Empowerment Forum, Listen

Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media from 2019-06-11T15:58

In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media.

View f...

Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age from 2019-06-04T20:05:09

In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’...

Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm from 2019-05-13T20:42:19

In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product.

Podcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing from 2019-05-07T15:43:28

In this podcast, Roy Sexton discusses how to win the room when you’d rather stay home - the benefits of introversion.

Podcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business Strategy from 2019-04-30T17:26:33

In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy....

Podcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing Departments from 2019-04-24T15:59:22

In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketi...

Podcast Ep. 86: How to Measure the ROI of Social Media from 2019-04-16T16:42:39

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities.

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Podcast Ep. 85: Hank Grezlak on Working with ALM’s Newsroom from 2019-03-27T15:06:50

In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure....

Podcast Ep. 84: How to Use Schema for Law Firm Websites from 2019-03-20T13:34:39

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts.

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Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger from 2019-03-05T17:48:32

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Listen

Podcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand Index from 2019-02-26T18:58:21

In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Listen

Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella from 2019-02-19T19:35:50

In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Listen

Podcast Ep. 80: The Importance of Digital Knowledge Management from 2019-02-12T17:45:40

In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm.

...

Podcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and Practices from 2019-02-05T19:15:24

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the sa...

Podcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing from 2019-01-29T16:20:32

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and w...

Podcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019 from 2019-01-22T19:45:30

Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our digital marketing...

Podcast Ep. 76: The Power of Language with John Klymshyn from 2019-01-15T20:39:59

In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use...

Podcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent from 2019-01-08T18:07:22

In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Face...

Podcast Ep. 74: Personal Branding for Attorneys from 2019-01-02T18:54:27

In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. Listen

Podcast Ep. 73: The Evolution of Social Media in the Legal Industry from 2018-12-26T19:56:48

In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry.

Podcast Ep. 72: The Law Firm Marketing Team of the Future from 2018-12-18T20:46:39

In this podcast, Laura Galeano, the chief marketing officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective marketing team for the f...

Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index from 2018-12-10T16:57:46

The Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we adde...

Podcast Ep. 70: How Law Firms Can Grow Their Revenues from 2018-11-27T21:38:16

In this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. Listen

Podcast Ep. 69: Growing Your Audience with Email Marketing from 2018-11-20T20:19:59

In this podcast, Tom Tate of AWeber discusses how to grow your law firm’s audience with email marketing and provides tips for delivering emails your clients actua...

Podcast Ep. 68: How to Grow Your Law Firm with Kathy D’Agostino from 2018-11-14T20:58:01

In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy ...

Podcast Ep. 67: How to Generate Referrals Without Asking from 2018-10-31T14:27:23

In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law f...

Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content from 2018-10-25T18:45:31

In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing ...

Podcast Ep. 65: SEO Strategies for Large Law Firms from 2018-10-16T19:26:42

In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in...

Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing from 2018-09-25T19:22:14

In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence Listen

Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms from 2018-09-12T18:44:11

In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms.

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Podcast Ep. 62: The Role of Marketing Technologists in Law Firms from 2018-08-28T20:28:52

In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP,  joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the futu...

Podcast Ep. 61: The Value of Thought Content in Relationship Building from 2018-08-21T18:32:37

In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can fos...

Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website from 2018-08-15T16:12:44

In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Firms often forget to consider details like domain name ownership, preexisting...

Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors from 2018-08-07T19:23:14

In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators Listen

Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms from 2018-07-31T16:33:11

In this podcast Carla Johnson, founder of Type A Communications Listen

Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh from 2018-07-24T20:21:10

On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease COO about the biggest marketing mistake attorneys make, how to reduce clie...

Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience from 2018-07-17T18:49:13

Today Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology f...

Podcast Ep. 55: Tips on Remarketing for Law Firms from 2018-06-26T19:27:33

Today on our podcast, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs...

EP. 54: Despina Kartson on the Evolution of Legal Marketing from 2018-06-20T17:26:39

Today our guest Despina Kartson, Global Director of Business Development & Communications at Jones Day, speaks with us about the biggest changes for law firm CMOs as well as her new book Las...