Personalisation with My 1st Years - a podcast by NatWest

Piers meets Daniel Price, co-founder of My First Years, a company with a unique take on product personalisation that offers everything from personalised bathrobes to rocking chairs. My 1st Years became a household name when Prince George was photographed wearing one of the company’s bathrobes when the Windsors met The Obamas at Kensington Palace in 2016. Dan describes how his unique approach to gifting celebrities thrust the company into the limelight and shares his journey of seizing the opportunity to scale the business to achieving over a million online orders. Piers and Dan discuss the realities of scaling, using investment wisely and hiring the right people at the right time.

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