Playing to your audience with DinoByte Labs - a podcast by NatWest

In this episode Piers Linney meets Louise Leolin, the cofounder of games development studio DinoByte labs. Louise shares her story of being a young woman in a male dominated industry – and why she’s taken it upon herself to design video games that are representative of the diverse fans playing them. She also explains how she’s harnessed the power of her followers, through crowdfunding and user-feedback, to help shape the direction of their projects.

---

See acast.com/privacy for privacy and opt-out information.

Further episodes of NatWest Business Podcasts

Further podcasts by NatWest

Website of NatWest