Podcasts by Lets talk branding

Creating brand mascots with AI from 2023-12-03T19:21:35

Summary

* 🤖 AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.

* 💡 Before AI: Creating a mascot was a big deal – think illustrators, 3D art...

Creating and measuring distinctive brand assets with David Taylor from 2023-11-25T13:25:01

Summary

* 📈 David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and effectively managing them.

* 🌎 Taylor's ...

The state of branding in 2023 with Jacob Cass from 2023-11-18T12:42:16

Summary

Here's a summary of the key points from the podcast:

* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creativ...

Creating demand in B2B with Chris Walker from 2023-11-12T12:59:05

Here's a summary of the podcast transcript:

* Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from an engineering role a...

Brand health and tracking with Jenni Romaniuk from 2023-09-13T07:46:41

What we talk about

* The importance of brand health and what it means

* How to do brand tracking using survey tools

* The different metrics like awareness, category entry point...

How brands grow up with James Hurman from 2023-09-02T07:40:07

We talk about

* The different lifestages of a brand and what it should focus on (product, brand, demand gen, …)

* Harvesting current demand vs generating future demand.

* Full ...

Branding on the ragged edge with Max Ottignon from 2023-08-12T07:08:58

In this episode, we talk about:

* Ragged edge, one of my favorite branding agencies

* The strategy and research work that...

How to make your brand more distinctive with Lee Rolston. from 2023-07-10T13:30:28

In this episode I talk with Lee Rolston, chief growth officer at JKR about their recent study on brand assets with Ipsos.  

“The first job of branding is to make sure your brand is recogni...

AI, your new strategy sidekick with Julian Cole. from 2023-05-21T13:00:56

Important links

* Julian Cole’s course with LTB discount here

* Julian on Listen

Creating captivating moments with G'day Frank from 2023-04-22T09:34:02

Important links:

* ‘Frank’ on Twitter, Instagr...

The power of emotion in advertising with Jon Evans from 2023-04-01T08:01:25

In this podcast, Jon discusses the five key elements of successful advertising: emotion, story arc, soundtrack, character, and fluency. He emphasizes the importance of entertaining and making pe...

The creator mindset with Alex Antolino from 2023-03-19T10:10:45

In this episode, we explore the power of the ‘creator mindset’ with creative director turned creator Alex Antolino. It’s a deep dive into the creator economy and what brands can learn from peopl...

Purpose nihilism with Nick Asbury from 2023-03-05T16:42:11

Show notes:

* Nick’s substack and the article on Purpose Nihilism

* Nick on Listen

The power of community with Maximilian Weigl from 2023-02-21T09:15:52

Show notes:

* The article that sparked the conversation

* Listen

Tom Roach - The wrong and short of it from 2022-11-07T03:00

In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.

- Listen

Entrepreneurial science with RJ Youngling from 2022-09-18T12:06:02

In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a l...

Byron Sharp - Subscription vs Repertoire markets from 2022-08-29T06:54:12

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.

* What def...

Paddy Gilmore - The power of humor for brands from 2022-08-20T07:27:32

In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands.

Topics

* What types of Listen

Faisal Siddiqui - Challenger positioning from 2022-08-13T08:44:43

In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performanc...

Peter Weinberg - B2B brand building from 2022-05-30T02:00

In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B br...

The business of branding - Ian Humphris from 2022-05-02T04:00

In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means ...

Jake Sanders - Stuffing the content turkey from 2022-04-04T02:00

In this episode, I talk with content marketing specialist Jake Sanders. We explore the area of content marketing and talk about some of the nuances of where content marketing really works and wh...

John Lyons - The building blocks of loyalty from 2022-03-28T02:00

In this episode, I talk with John Lyons, currently Senior Loyalty Proposition Manager at a certain Danish toy manufacturer. We talk about the building blocks (pun intended) of loyalty and how to...

Shann Biglione - Corporate reputation and media from 2022-03-21T03:00

In this episode, I talk with Shann Biglione. Former Chief strategy officer at media agency Publicis. He recently started his own company called 'Kelp', they help you track 'corporate reputation'...

Stef Hamerlinck - Going in house from 2022-03-14T03:00

Alan, the company I'm working for. 

If you're interested in learning more about brand strategy research, check out my latest course Listen

LTB 008 Karel-Jan Vercruysse: not so dull business strategy insights from 2022-02-21T06:43:26.674697

In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the diff...

LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands. from 2022-02-21T06:43:26.672198

In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk about the rebrand at Typeform, how to create Human brands and much more. 

LTB S2 004 Tom Green & Daniel Tibi from Edenspiekermann from 2022-02-21T06:43:26.669303

In this episode I talk with Tom Green & Daniel Tibi from Edenspiekerman. We talk about working at a global agency, the dark side of German design and some other interesting cases.

LTB S2 008 Mark Pollard - Strategy is your words from 2022-02-21T06:43:26.665503

In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how yo...

LTB S2 011 Haraldur Thorleifsson - Ueno founder from 2022-02-21T06:43:26.662738

In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developi...

LTB S2 012 Graham Robertson - Beloved brands from 2022-02-21T06:43:26.661445

In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He kno...

LTB S03 E02 Allen Adamson - Shift ahead from 2022-02-21T06:43:26.652906

In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.

Wim Ballieu - Balls & Glory from 2022-02-21T06:43:26.648463

In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a s...

Stef Hamerlinck - Using your creativity in strategy from 2022-02-21T06:43:26.643928

In this first real 'solo' episode I share my experience and insights about what makes us designers a special breed of strategists. How we can use our creativity and perspective to create our own un...

Mackey Saturday: Crafting Visual Identities from 2022-02-21T06:43:26.557390

In this episode I talk with Mackey Saturday; he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he lea...

Calle Stenqvist - Audio Branding from 2022-02-21T06:43:26.554175

In this episode I talk with Calle Stenqvist, founding partner of Plan8. Plan8 is an innovation design agency for music and sound. We talk about the future of branding, how in a ‘screenless’ area au...

Stef Hamerlinck - Sell Your Thinking from 2022-02-21T06:43:26.553335

In this episode, I want to show you how to ‘sell your thinking’. Selling your thinking is crucial once you know how to think on a more strategic level and solve bigger problems for your client. I w...

Stef Hamerlinck - The Future Of Branding from 2022-02-21T06:43:26.550112

In this solo episode I take you down the rabbit hole into the future of branding. How will our jobs look like in the future? Will we lose the fight with AI? Will logo generators take over? What wil...

Peter Van Praet - Building a brand from 2022-02-21T06:43:26.547271

In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the impo...

Grant Owens - Beyond brand purpose from 2022-02-21T06:43:26.546292

In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, eve...

Camille Baldwin - Pattern Brands from 2022-02-21T06:43:26.543990

In this episode, I talk with Camille Baldwin, VP of Brand & Founding Team at Pattern. We talk about why they shifted the successful agency Gin Lane into a new company and agency model called Patter...

JP Hanson - From business to brand strategy from 2022-02-21T06:43:26.541569

In this episode, I talk with JP Hanson, CEO of international consultancy Rouser. JP has a deep, critical understanding of strategy. We talk about the hierarchy in strategy, the difference between p...

Els Raemdonck - Lessons from advertising from 2022-02-21T06:43:26.538364

In this episode, I talk with Els Raemdonck. Besides being my aunt, Els is a bit of an Ad rockstar, having worked with a lot great people in advertising, she has won numerous awards and really under...

Julius Støback - Understanding distinctive brand assets from 2022-02-21T06:43:26.537576

In this episode, I talk with Julius Støback, brand strategist and specialized in distinctive brand assets. We take a deep dive into the world of brand assets, how to asses them & how to develop them.

Cole Schafer - Selling your goods with pretty words. from 2022-02-21T06:43:26.499520

Cole Schafer runs a one-person creative copywriting shop called Honey Copy that works with brands of all shapes and sizes on selling their goods with pretty words.

Darren Coleman - Building brand experiences from 2022-02-21T06:43:26.496311

In this episode, I talk with Darren Coleman. Author of 'building brand experiences'. Darren gives us actionable advice on how to develop a solid strategy and brand experience for the right stakehol...

Stef Hamerlinck - Branding vs. brand from 2022-02-21T06:43:26.495604

It's time to talk about the title of this show. What is branding? How does it relate to brand? And marketing? And how can we define ourselves as a discipline?

The value of brand strategy from 2022-02-21T06:43:26.492320

In this episode, we take a deep dive into the value conversation. What is brand strategy really worth? What if we compare it to business strategy? And what IS brand strategy? A lot of questions wor...

Brand strategy for startups from 2022-02-21T06:43:26.489077

In this episode, I walk you through the difference between developing a brand strategy for a startup, a small business, and big businesses. What is the value for these different organizations and l...

Mark Pollard - Strategy is your words from 2022-02-21T06:43:26.485834

In this episode, I talk with Mark Pollard, founder of Mighty Jungle, podcast host and author of 'Strategy is your words'. We talk about the importance of words for strategy. How to gain insights an...

Micro and macro in brand strategy. from 2022-02-21T06:43:26.485127

In this episode, we zoom in and out. How can we understand 'the bigger picture' and use it for the micro-level? How macro does a brand strategy need to be? How can we research both layers? How can ...

Brand naming crash course from 2022-02-21T06:43:26.479809

In this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's...

The future of brand strategy from 2022-02-21T06:43:26.475417

In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find ...

Remote brand strategy work for dummies (me). from 2022-02-21T06:43:26.470368

In this episode, I walk you through some of the tips, tricks and challenges I have when it comes to working remotely. Doing digital workshops, managing client expectations, research international b...

Julian Cole - Becoming a big-T strategist from 2022-02-21T06:43:26.463162

In this episode, I talk with Julian Cole, a strategy consultant for huge brands such as Uber, Facebook, Disney, and Bacardi. We talk about the power of comms planning, advertising, and branding and...

Julia Braga - Launching a brand on social from 2022-02-21T06:43:26.458231

In this episode, I talk with launch and brand strategist Julia Braga. Julia is an educator on Instagram and helps businesses grow their personal brand and sell products through social media content...

Effective branding: A case study by WeWantMore from 2022-02-21T06:43:26.453712

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, wh...

James Hankins - Share of search from 2022-02-21T06:43:26.448942

In this episode, I talk with James Hankins, Consulting Strategist, and Founder at Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and th...

The brand audit from 2022-02-21T06:43:26.445464

In this episode, I talk about the brand audit. What it is, why it's valuable and how I approach it.

Paul Feldwick - Why does the pedlar sing? from 2022-02-21T06:43:26.293233

In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-bu...

Community building for brands from 2022-02-21T03:00

In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a fr...

Zoe Scaman - Community building for brands from 2022-02-21T03:00

In this episode, I talk with Zoe Scaman, founder at Bodacious, a strategy studio. We have a deep and interesting conversation about the role of communities in building stronger brands. Zoe has a...

Shireen Smith - The new rules of branding, strategy and intellectual property from 2022-01-31T03:00

In this episode, I talk with Shireen Smith, author of 'Brand tuned, The new rules of branding, strategy and intellectual property'. Shireen is an IP lawyer that specializes in branding. She has bee...

The role of luck in branding & marketing from 2022-01-17T03:00

In this episode, we chat with Andy Nairn, author of 'Go luck yourself' and founder of Lucky Generals, an advertising agency. We talk about the huge role of 'luck' in branding, marketing, and busine...

Faisal Siddiqui - How to build a big brand on a small budget from 2021-11-15T03:00

In this episode, I chat with Faisal Siddiqui, founder of Creative business company and former strategy director at Prophet. Faisal and his colleagues recently released a fascinating white paper in ...

Building the sims brand - Laurel Stark / Tiara Puglisi from 2021-10-25T02:00

In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electronics. We talk about their fascinating jobs at this l...

My biggest fears as a brand strategist from 2021-10-10T22:00

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of d...

Brandon Shockley - Brand tracking & research from 2021-09-28T09:50:48

In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive into brand tracking and the metrics that matter. As ...

Jon Cohen - Asking for trouble from 2021-09-20T04:00

In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a goo...

Margaret Kerr-Jarrett - Verbal identity from 2021-09-13T02:00

In this episode, I talk with Margaret Kerr-Jarrett. Margaret is a writer and strategist. We talk about verbal identity, what it is, how to create it and how to make sure it matches with visual iden...

Ian Barnard - Measuring awareness from 2021-06-18T08:21:14

In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and tec...

Haris Spahic - Strategy for startups from 2021-05-17T04:00

In this episode, I have a chat with Haris Spahic, founder of Constellate strategy, a strategy consultant focused on startups. We have a conversation about differentiation, loyalty, complexity, and ...

Samuel Brealey - Marketing on a budget from 2021-04-12T03:00

In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budg...

The ugly truth(s) about branding - Austin Franke from 2021-03-15T05:00

In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral scien...

Cedric Engels - The power of sound from 2021-02-17T14:54:01

In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also...

Bill Kenney - Focus Lab - B2B branding & creativity from 2021-01-13T10:00:23

In this episode, we talk with Bill Kenney, co-founder and chief creative officer at Focus Lab, a B2B branding agency. We talk about building B2B brands, brand strategy and how to keep projects fresh.

JP Castlin - Strategy in complexity from 2020-12-22T13:47:57

In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' s...

What is a brand? from 2020-12-14T05:00

In this episode, we take a step back and take a look at the concept of 'brand'. What is a brand? How do different disciplines perceive brand? And what is wrong with some of these definitions. And f...

Competitive analysis from 2020-11-30T05:00

In this solo episode, I talk about competitive analysis, what it is, why and how I approach it, and what are some of the specific phases to go through. I also highlight how I use it as a base for b...

Michael Keplinger - Testing brand design from 2020-11-23T05:00

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We ...

Faris Yakob - Paid attention from 2020-11-16T05:00

In this episode, I talk with Faris Yakob, founder at Genius Steals, nomadic strategist/speaker, and author of the book 'Paid attention'. We talk about getting paid, earned or 'stolen' attention, ad...

Paul Bailey - Branded moments from 2020-10-26T05:00

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about associated branded moments, and how we can build brands based on that.

Branding and comms, a love letter. from 2020-10-19T04:00

In this episode, I talk about the overlap and interaction between branding and communications (aka 'Commz'). I take a look at how these two fields relate and interact with each other, and how they ...

Ethan Decker - No more branding bs from 2020-10-12T04:00

In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative le...

Epic fails in branding. from 2020-07-21T08:52:52

In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoi...

Richie Meldrum - Strategy workshops: why, how and what? from 2020-07-13T09:23:12

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on ...

Jo McKinney - The value of strategy for startups. from 2020-06-29T02:00:01

In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' c...

Selling brand strategy. from 2020-06-22T03:00:01

In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...

Rory Sutherland - Behavioural economics for brand builders. from 2020-06-15T02:00:21

In this episode, I talk with Rory Sutherland, vice chairman at Ogilvy. Rory is an expert in behavioural economics. We talk about the surprising power of ideas that don't make sense and how to build...

Wiemer Snijders - Understanding patterns from 2020-05-25T02:00:01

In this jam-packed episode, I talk with Wiemer Snijders, writer of 'Eat your greens' and marketing genius. We talk about making sense of data, understanding patterns, looking for similarities inste...

Mark Pytlik - Digital creativity for brands from 2020-05-18T02:00:13

In this episode I talk with Mark Pytlik, CEO and founder of Stink Studios, a creative advertising and digital experience company. Having worked with brands such as Google, Beats, Casper, Spotify, ....

Giles Edwards - Sensible marketing from 2020-05-11T02:00:01

In this episode, I talk with Giles Edwards, founder of Gasp!, a media-neutral, independent marketing agency based in the UK. We talk about media-neutrality, research, strategy, and tactics. Giles h...

Ryan Wallman - Delusions of brandeur from 2020-04-27T02:00:03

In this episode, I talk with Ryan Wallman, aka Dr. Draper. Ryan is creative director and head of copy at Wellmark. We talk about his book 'delusions of brandeur'. What are some of the delusions we ...

The virtues of a brand strategist. from 2020-04-20T02:00:13

In this episode, I walk you through some of the important things that make a good strategist. Not hard-skills or knowledge, but soft skills and things to focus on. Are you curious yet? That's a goo...

Tom Ross - Honest marketing from 2020-04-13T02:00:13

In this episode, I talk with Tom Ross, CEO of Design Cuts and a well-known voice in the design community. We talk about business, marketing & design, building communities and more. Tom has a 'human...

Claire Strickett - the voice of the consumer from 2020-03-30T09:04:27

In this episode, I talk with Claire Strickett. Claire is a comms strategist (and wine author) that really understands building brands on a deeper level. We talk about the overlap between branding a...

Stef Hamerlinck - Defining your target customer from 2020-03-23T03:00:02

In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enj...

Phil Barden - The science behind why we buy from 2020-03-16T03:00:04

In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decoded, takes us through this brave new world.

Stef Hamerlinck - Differentiate or die? from 2020-02-24T03:00:21

In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.

Dan Monheit - Understanding heuristics from 2020-02-17T03:00:17

In this episode, we take a deep dive into the world of 'heuristics'. The science behind how we decide. As agency co-founder and host of the bad decisions podcast, Dan understands how heuristics wor...

Stef Hamerlinck - The purpose of brand purpose. from 2020-02-10T04:00:09

In this episode, I talk about the purpose (and uselessness) of brand purpose. What does it mean? Where does it come from? Why is there so much conflicting research? Buckle up, because it's gonna ge...

Katie Streten - Brand experiences from 2019-12-23T05:00:04

In this episode, I talk with Katie Streten, head of strategy at Imagination, a global experience company. We talk about creating branded experiences that have an emotional impact. Enjoy the ride!

Stef Hamerlinck - Mistakes in brand strategy from 2019-12-16T05:00:05

In this solo episode, I walk you through some of the biggest mistakes I've made or see other people make in brand strategy. How can we spot them, avoid them and create a better, more actionable bra...

Stef Hamerlinck - How to learn brand strategy from 2019-11-25T16:18:01

In this solo episode, I take you through the 4 levels of learning brand strategy and some of my thoughts on how to learn brand strategy gradually over the years.

Tom Hamling - Let brands entertain you from 2019-11-18T05:00:25

In this episode, I talk with Tom Hamling, SVP Group Creative Director at GSD&M. Tom runs brands like Popeyes, Dodge, Jeep, Chrysler, ... We talk about how to create 'entertaining' ideas and adverti...

Stef Hamerlinck - Unlocking strategy from 2019-11-11T07:00:05

In this solo episode, I talk about the different levels of strategy, how we can unlock new levels, how I'm dealing with conflicting perspectives on strategy and marketing and a lot more.

Michael Brenner - Content marketing from 2019-10-28T07:00:07

In this episode, I talk with Michael Brenner, a content marketing specialist. We talk about the importance of content marketing, how to actually know what to create content about and how to balance...

Stef Hamerlinck - Researching the competition from 2019-10-21T06:00:09

In this solo episode, I take a deep dive into competitor research. Why it's important, how to do it and how to build a strategy on top of it. I also talk about positioning, distinctiveness and how ...

Jasmine Bina - Brands with a story from 2019-09-27T07:57:51

In this episode, I talk with Jasmine Bina, CEO of the concept bureau. We talk about brand strategy, how to involve your clients and build a strong brand narrative that can be the basis for all the ...

Stef Hamerlinck - Brand performance from 2019-09-16T06:00:09

In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we ca...

Koen Verbrugge: Measuring Brand Impact from 2019-08-25T22:07:36

In this episode I talk with digital strategist and marketeer Koen Verbrugge about the importance of measuring brand impact. We go deep into metrics and what they mean. We also discuss a lot of ‘van...

Stef Hamerlinck - The End of Positioning from 2019-08-18T22:00:02

In this solo episode I share my insights about my conversation with Byron Sharp. Is positioning useless? Do we need to define personality? What is the actual use of a ‘brand purpose’? I challenge m...

Byron Sharp - How Brands Grow from 2019-08-11T22:00:20

In this episode, I talk with professor Byron Sharp from the Ehrenberg-Bass Institute at the University of South Australia. We talk about the science behind branding, how to build distinctive brands...

Jonathan Stark - Value-Based Pricing from 2019-07-28T22:00:07

In this episode, we mind wrestle with Value-based pricing specialist Jonathan Stark. We debunk a lot of myths and take a hands-on approach on how to transition from hourly billing to value-based pr...

Jenni Romaniuk: Building Distinctive Brands from 2019-07-21T22:00:11

In this episode, I talk with professor Jenni Romaniuk, author of books like How Brands Grow 2 and Building Distinctive Assets. We talk about distinctive assets, how to develop them and the psycholo...

Jonathan Staines - Gaining Insights from 2019-07-14T22:00:21

In this episode I talk with Jonathan Staines, a brand specialist. Jonathan has a lot of experience with big brands and agencies (such as Orange). We talk about gaining insights, innovation, custome...

Stef Hamerlinck - Brand Workshop from 2019-06-24T06:42:54

In this episode, I walk you through the ins and outs of a brand workshop. Why and when you do it, how to do it and what outcomes to expect. I hope you enjoy!

Wouter Sel - Brands In Motion from 2019-06-17T06:39:56

In this episode I talk with Wouter Sel, co-founder of Volstok, an award winning animation studio. We talk about the intersection between motion and branding, the return of the mascotte and much mor...

Stef Hamerlinck - Customer Research In Branding from 2019-06-10T07:21:41

In this episode, I take a deep dive into customer research. What it is, how to do it and how to build better brands from it. I also answer a community question related to positioning and customer r...

Fredrik Öst - Make enemies and gain fans from 2019-04-29T16:19:17

In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.

Q&A: Getting authority in design from 2019-04-20T09:08:52

In this episode, I answer some of the questions I receive weekly. I talk about the value of design, how to facilitate and build authority with your design clients.

Michael Johnson - Branding with purpose from 2019-04-14T08:06:17

In this episode, I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We ta...

Douglas Davis - Creative strategy and the business of design from 2019-03-31T09:10:38

In this episode, I talk with Douglas Davis, writer, speaker and educator on the topic of creative strategy and the business of design. We take a deep dive into the role of designers as strategists.

David C. Baker - the business of expertise from 2019-03-25T05:00:02

In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making th...

Eli Altman - Brand naming from 2019-03-18T05:00:19

In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in ...

Neil Barrie - Influential brands from 2019-03-11T05:00:11

In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what ...

S03 E06 Geoff McAllister - Transforming your design business from 2019-02-25T07:00:11

In this episode, I talk with Geoff McAllister, founder of Studio Alumni, a brand studio based in Adelaide, Australia. We talk about how he is transforming his graphic design studio into a brand str...

LTB S03 E05 Leland Maschmeyer - Systems thinking from 2019-02-18T08:00

In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW ma...

LTB S03 E04 Adrian Belina - Immersive brand experiences from 2019-02-11T08:00

In this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences for big brands such as Google, Adidas, Oreo,... ...

LTB S03 E02 Jefferson Perky - Crafting identities for Perkybros from 2019-01-29T14:00

In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation abou...

LTB S03 E01 Chris Do - The art of conversation from 2019-01-22T16:12

In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he...

LTB S02 E15 The most valuable branding lessons from season 2 from 2019-01-19T20:59

In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this l...

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane from 2019-01-16T16:50

In this episode I talk with Camille Baldwin. Camille is a really interesting person, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about l...

LTB S2 013 Mark Kingsley - Strategy director and designer from 2018-11-22T16:26:58

In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and t...

LTB S2 010 Marty Neumeier - Brand Mastery from 2018-09-27T14:48:11

In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, Zag...

LTB S2 009 Melinda Livsey - Building a personal brand from 2018-09-20T13:36:27

In this episode I talk with Melinda Livsey, founder of Marks and maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse...

LTB S2 007 Summer Teal Simpson Hitch - Focus Lab from 2018-08-29T07:00

In this episode I talk with Summer, brand strategist at Focus Lab. She helped create the strategic framework at Focus Lab. Summer really breathes strategy and it's so inspiring to hear her explain ...

LTB S2 006 Hernán Braberman - 3D branding from 2018-07-25T08:17:48

In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging des...

LTB S2 005 Fabian Geyrhalter - turning commodities into love from 2018-07-10T06:36:21

In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techn...

LTB S2 003 Steve Wolf - Inspired by the past, shaping the future. from 2018-06-25T06:00

In this episode I talk with Steve Wolf, he's one of my biggest design heroes so I'm super excited to talk to him. We talk about his inspiration as a designer, how to involve clients in the design p...

LTB S2 002 Armin Vit, founder of Brand New and design spectator. from 2018-06-18T17:44:24

In this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity des...

LTB 010 The ten most valuable branding lessons from this season from 2018-05-11T09:46:54

It was such an honor and interesting ride to start this first podcast season. I got to talk to some amazing people and learned a lot of things. I want to thank all of the guest from this first seas...

LTB 009 Jason Halstead: the Brand Spectrum, positioning a brand and rebranding. from 2018-04-13T08:13:48

In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason trough one of the many great pieces of content he puts out there, the brand spe...

LTB 007 Mr. Ben Burns: COO of the Futur, digital director and educator from 2018-03-30T10:30:21

In this episode I talk with Mr. Ben Burns, as a digital director for blind and the COO of the future, he has been educating designers al over the world together with his mentor, chris do. We talk a...

LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world. from 2018-03-23T13:20:57

It's not about how it looks, it's about how you feel.   In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving val...

LTB 005 Aaron Pierson talks about brand strategy, customer research and disrupting the market. from 2018-03-15T09:19:48

In this episode I talk with Aaron Pierson, he is an Amazon best selling author, owner of brand consulting agency Vitals, podcast host and much more. We talk about brand strategy, disrupting the mar...

LTB 004 Fransisco Andriani, Co-founder of Asis, Brand identity specialist. from 2018-02-25T09:41:59

Hey guys! In this fourth episode I talk with Fransisco Andriani. Together with his girlfriend Clara Fernández he founded Asis, a graphic design studio based in buenos aires. Fransisco gives some gr...

LTB 003 Kristoffer Fink Parup, Senior Brand Strategist at Pearlfisher. from 2018-02-16T15:59:35

Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. Seeking to make brands express their essence in unique ways, Kristof...

LTB 002 Henk Willems: award winning branding veteran from 2018-01-20T09:37:39

In this episode I talk with Henk Willems, he's a veteran in graphic design and branding. Having worked in agencies such as Duval, he has done a lot of award winning, iconic work. In the podcast we ...

LTB 001 Branding and webdesign with Gil Huybrecht from 2018-01-15T18:53:56

In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer. We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations and ...

LTB 001 Branding and webdesign with Gil Huybrecht from 2018-01-15T18:53:56

In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer.  We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations ...

LTB 001 Branding and webdesign with Gil Huybrecht from 2018-01-15T18:53:56

In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer.  We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations ...