Podcasts by The Achievers Club with Denise Fay

December Marketing Tips for Small Business from 2023-12-01T11:52

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However,...

Y is for Yield (the Second Y) in The FAY WAY | Episode 21 from 2023-09-19T06:38

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer...

A is for Attraction (The Second A) in the FAY WAY | Episode 20 from 2023-08-29T10:57

Hey there, coaches, consultants and small business owners..

Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, a...

W is for Words in the FAY WAY | Episode 19 from 2023-08-03T07:35

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast

Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that unc...

Y is for You Factor in the FAY WAY | Episode 18 from 2023-07-18T10:43

Today we talk about Owning your Difference. It's so important that people know that you're the person for to help them, solve their problem. This is where we start with clarity...how it makes a ...

A is for Audience in the FAY WAY | Episode 17 from 2023-06-08T08:44

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears ...

F is for Foundations in the FAY WAY | Episode 16 from 2023-05-15T09:52

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.

But marketing is HUGE, nine little letters that pack a massive ...

Introducing the FAY WAY to Marketing | Episode 15 from 2023-03-30T20:43

I’m am super excited to announce to the world the Fay Way to Marketing.

I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a n...

Putting the Relationship Back into Relationship Marketing from 2023-03-22T15:37

This episode is dedicated to putting the Relationship back into Relationship Marketing.

This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motiva...

Ask me Anything - Social Media from 2023-02-23T15:32

Today’s new podcast episode is something I’ve never done before.

I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questio...

February Marketing Tips - Post Valentines Day from 2023-02-14T09:08

Marketing in February, for so many businesses, centres on Valentines Day.

This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to max...

Plan not Panic (or Procrastinate) for 2023 from 2023-01-27T18:49

2023 saw me start the year a little differently than others. 

I had wanted to Kickstart 2023 but through one thing and another, it didn't happen. Instead of panicing and doing what I call...

5 Tips to Make Your Marketing Copy Flow | Episode 10 from 2022-12-06T18:00

Often when us, business owners write copy for marketing - website, web pages, newsletter, social media post, email, articles and much more - there is a temptation to sit back in our chair, full ...

Standing Out with Great Customer Experience | Episode 9 from 2022-09-26T09:52:52

Standing out is easier than you think.

Especially with the clients that you have - remember, your existing customers can become your raving fans. It would seem that there is a race ...

In conversation with Amy Rowlinson | Episode 8 from 2022-08-25T08:38:54

Amy Rowlinson has a fascination for understanding why people do what they do in their life. It stems from a curiosity that she has nurtured since a child and she now...

August Marketing Tips | Episode 7 from 2022-08-02T16:50:27

August. Not fully Autumn, not fully summer and yet August is a fabulous month to enjoy.

It speaks of lazy days, bbqs and time to relax and re...

Reset and Reassess with these Three Ws | Episode 6 from 2022-06-20T08:49:26

Sometimes we need to slow down to reassess what's working and what isn't and reset. 

Five months has gone but there are seven ahead of us. This could still be the year you achieve more th...

How To Be Consistent in Marketing | Episode 5 from 2022-06-03T11:51:10

Consistency in marketing drives content, communication and results which is why I’m dedicating a full episode to getting consistent in marketing.

If you struggle to be consistent in marke...

Getting Intentional with Content Marketing | Episode 4 from 2022-04-26T12:00:21

Getting Intentional with Content Marketing

In this week’s podcast, I ask you to do one thing, be one thing from here on out...be intentional with content marketing.

Ramp up your Marketing | Episode 3 from 2022-03-29T13:10:20

Two years ago. That’s when the world stopped and became a movie.

Would we ever have believed it if someone told us in 2019 what 2...

The Importance of Marketing Assets | Episode 2 from 2022-03-10T09:39:03

Lets Talk Marketing Assets.

So what is a marketing asset? A marketing asset is something tangible, that is of value to your client, customer or prospect that will l...

Introducing the Achievers Club from 2022-02-09T12:48:05

In this inaugural episode of The Achievers Club podcast, your host, Denise Fay talks about why the name has changed from Lets Talk Marketing to The Achievers Club. 

It all comes down to m...

December Marketing Ideas | Episode 28 from 2021-12-15T11:18:36

Ah Christmas, twinkling lights and smiling faces. 

December brings with it a number of holidays,  most notably Christmas with it's trees, presents, decorations and sometimes stress!

The Importance of Features and Benefits | Episode 25 from 2021-10-15T14:51:31

Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits.

Listen

Getting Started on Clubhouse with Johnny Beirne| Episode 23 from 2021-03-25T13:23:18

When you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform! 

However, that's exactly what happened! True fact. :-)
Listen

Working ON your business not IN your business with Lynsey Hanratty | Episode 22 from 2020-10-29T13:19:51

From a Scientist to a Business Coach

One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business.<...

Monday Motivation - Ask and you will Achieve - with Sinead Brassil and Denise Fay from 2020-09-30T09:54:15

This is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a...

Follow Up and Sales Success | Episode 20 from 2020-09-16T21:32:57

Timid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it’s about the Follow up.

An area where business owners leave cash on the table!

As we are w...

How to Communicate your Message to Create a Community of Raving Fans | Episode 19 from 2020-08-19T22:40:50

This is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans.

This is my message to share ...

Building a Community of Raving Fans | Episode 18 from 2020-07-23T11:49:32

I was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans<...