Dimension #1 – what if luxury was naturally sustainable? - a podcast by Mercedes-Benz AG

For our podcast’s premiere, our host Ricardia embarks on a journey through the luxury universe – and explores how the groundwork for a future in which luxury and sustainability become one is already in the making.
Together with brand consultant Antonio Paraiso and marketing professor Dr Wided Batat, Ricardia discoversfinds out why luxury goods excite us so much and move us emotionally. She talks to designer Sofia Ilmonen and vintage fashion entrepreneur Dounia Wone about how the fashion industry is becoming more sustainable. To wrap up the episode, she is joined bydiscusses with futurologist Daria Krivonos and luxury researcher Dr Benjamin Berghaus to discuss how the consumption of luxury goods is already changing – and why every company will have to act sustainably in future.

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