15: Alex Harris Explains A/B Testing&SEO For Startups - a podcast by John Maddox - Serial Entrepreneur, Consultant, Advisor, Investor In Startups

Alex Harris is the president of Alex Designs LLC. He graduated from FSU in 1998, then worked as Creative Director at eDiets.com from 2000-2011. In 2001, Alex Harris began doing conversion rate optimization and designing landing pages. The diet subscription website was a top 10 advertiser during this time and we created one of the first “Free Diet Profiles”. This profile came to be know as a conversion funnel. Alex managed all the creative for the conversion funnel. This included optimization of landing pages, emails, banners and affiliate programs.

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