#1 How it all started and who are Willem & Alexander? - a podcast by Alexander Graf, Lena Hackelöer and Willem Blom
from 2018-08-31T05:06:40
The Pros & Cons to Multi-Channel, Prisoner's Dilemma and a lot of Controversy!
The WimLex Show podcast starts with a retrospect on the Dutch e-commerce market back in 2008 - blended into the podcast's first controversial discussion.
While Willem believes that the classic brick-and-mortar retailers can still be successful following a multi-channel strategy based on successful transformation cases in the Dutch market, Alex clearly comes out as an opponent of multi-channel concepts, and the attempt to digitize old legacy structures.
Both agree on how different German e-commerce is in comparison to the Dutch one. Since Amazon hasn't entered the Dutch market, consequently, the "fear of Amazon" hasn't reached the county yet.
Meanwhile, the "prisoner's dilemma" has trapped German retailers. Deep market insights on what the Dutch market has coming during the next years, provide you with a few tricks off the hook.
Further episodes of Commerce Talks with Alexander Graf
Further podcasts by Alexander Graf, Lena Hackelöer and Willem Blom