102. Are you on Brand? The Recipe for Creating a Standout Brand with Laura Beauparlant - a podcast by Deb Boulanger
from 2022-06-16T18:00:36
Welcome back to another episode of Life After Corporate! In today’s episode, we are speaking with Laura Beauparlant. Laura is an award-winning speaker, author and branding expert on a mission to help as many entrepreneurs as she can to turn their ‘magic’ into authentic and memorable brands.
[00:01 – 10:03] Opening Segment
- I welcome our guest: Laura Beauparlant
- Laura shares the journey she experienced to open her three different businesses
- Your first launch is not necessarily where you end up as an entrepreneur
[10:04 – 28:05] Are you on Brand? The Recipe for Creating a Standout Brand
- Branding is like baking!
- The ingredients and pulling together a powerful brand
- Brands as they Grow: Does your brand need an evolution or revolution?
- The Importance of Vulnerability in Branding
- Branding Through Storytelling, How to Curate Your Vulnerability
- Don’t worry, you can still have a private life!
[28:06 - 32:44] Closing Segment
- Grab your own copy of Brand Chemistry!
- Final words from Laura
- Connect with Laura through the links below
Tweetable Quotes:
“You’re the secret ingredient.” – Laura Beauparlant
“If you're really excited about what you're doing, and you have a unique way, the way that you talk about it, then people are going to start to pay more attention.” – Laura Beauparlant
“You need to have more of you than you think.” – Laura Beauparlant
Connect with Laura through labcreative.ca
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