Podcasts by Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses
A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic.
You’ve probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it’s the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a success while still having time for the rest of your life? What’s marketing all about? Should you be using social media? How do you save money for vacations, tax time, and the rest of your life when your income is unpredictable? What do you do when a client is unhappy with your treatment?
That's just some of the topics we discuss! So grab a cup of your favourite beverage and let's dive right in.
Further podcasts by Candice Eisner, happy little biz
Podcast on the topic Gesundheit und Fitness
All episodes
Should Massage Therapists Be Employees? from 2021-12-06T17:45:26
Being self-employed as a massage therapist is the norm, at least in North America.
However, the vast majority of people would be much better off as employees, rather than working for thems...
Massage and Science - What's the Proof? from 2021-11-29T17:13:45
One of the things massage therapists on the whole are sensitive about are questions about the efficacy of their treatments.
There are a lot of therapist websites out there that have this ...
Wellness Careers and Conspiracies: Why Should We Care? from 2021-11-22T16:49:55
We are closing out the year talking about some controversial topics in the health and wellness industry. No matter where you fall within this overall ‘sphere’, these are things you should be thinki...
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She's Back? What's Up Next For This Podcast from 2021-10-28T12:27:02
A little update on what's going on with this podcast and what you can expect next! Spoiler alert: more episodes coming shortly!
Find out more about this podcast at my website, https://happ...
Five Money Saving Tips for Massage Therapists from 2021-04-29T13:00:02
Today we're going over five tips to save time and money in your massage therapy business. Stuff that isn't the typical 'shop sales' or 'use coupon codes'... because we all know that! Ready to save ...
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Stop Trading Time for Money from 2021-04-22T13:00:21
Unpopular opinions warning! Sometimes we need to think non-linearly about our income. We need to get creative on ways we can use our professional skills and resources to earn. It helps us get off ...
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Money Mindsets for Massage Therapists from 2021-04-15T13:00:16
Money is a tricky topic, but one all of us must think about as business owners and, well, humans! There are multiple mindsets we can fall into that hold us back from having our best chance at succe...
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Social Media is Not Essential from 2021-03-18T13:00:03
Social media detoxes have been a hot topic for years, but they seem particularly of interest right now. Can your business survive without social media? Can you take time away without losing out on ...
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Begin Again (Dealing with Curveballs in your Healthcare Business) from 2021-03-11T14:00:08
You can always begin again. No matter what has happened over the last year in your health and wellness business - or in your life - you can still work towards goals and dreams. These goals may have...
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Minisode: 2020 was... a year, huh? from 2020-12-17T21:17:32
2020 sure threw us all a curveball! Many of us have had to make major changes to our lives and businesses in order to make it all work.
So, that’s what this episode is all about! I talk ab...
Your Online Health or Wellness Business Checklist (five tips!) from 2020-11-26T14:00:02
When building an online business, there are certainly some dos and don'ts! Here are my five big tips for any online business, whether you're providing online classes, booking Zoom consultations, or...
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The importance of finding the right audience for your online business from 2020-11-19T15:00:11
In order to have an online business, you need to have people willing to pay you for whatever service or product you have to offer.
That’s why it’s so important to cultivate an audience of ...
What Should Your Online Business Be? from 2020-11-12T15:00:18
One of the most confusing parts of building an online business is figuring out exactly what your product or service could be. Should you stick to something health or wellness related? Should you tr...
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Is Online Business Right For You? from 2020-11-05T14:00:14
Have you been thinking about creating an online business, or moving some of your services online? Wondering if an online business is a good fit for you? In this episode, we talk about some of the p...
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SEO and Launching Your Website from 2020-10-15T13:00:24
Finishing up your website and wondering how to launch it? Wondering about SEO? I got you! In this episode, we take a dive into finishing up your website and getting it seen by clients, so you can s...
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Web Design Tips for Non Designers from 2020-10-08T13:00:17
Doing a DIY website and need some tips on how to make the most of your design? I got you! In this episode, we talk about what to look for and what to avoid in DIY website templates. It's not as sim...
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Avoid this Big Mistake with your Website Content from 2020-10-01T13:00:17
When building your own website, the content is often the thing that trips people up the most. So I've dedicated this entire episode to just that! Here are my biggest tips for creating website conte...
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Build Your Best Dang Website from 2020-09-24T12:00:14
Want to build your own website for a health or wellness business (like massage therapy?) You can absolutely do it, and I'm sharing all my tips as a professional designer! When you're getting starte...
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Growth and your Private Practice from 2020-07-16T14:21:01
When it comes to growing your private practice as a health or wellness practitioner, there is a lot of advice out there. How do you grow in a way that makes you more money without having to work a ...
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DIY vs hiring someone else: advice for solo practitioners from 2020-07-12T18:30:37
When you're running a business, there is always the question of whether or not you should DIY something or hire someone else to do it for you. There is a lot to consider, and not just the budget an...
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How do you get clients to rebook? from 2020-06-30T12:00:22
In this week's episode, we're answering the all-important question: How do you get clients to rebook? Spoiler: it's all about building great relationships! I provide you with tips on what you can d...
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Marketing and Selling From Scratch from 2020-06-23T11:28:22
Got a new private practice, or trying to find new ways to promote your existing one? Need to find new clients? This episode is for you! In this third episode in my series on Building a Strong Priva...
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Five Things You Need for your Private Practice from 2020-06-16T12:00:14
In this second episode on 'Building a Strong Private Practice', I go over five things that are essential for opening your own space. Whether you're a massage therapist, nutritionist, do yoga privat...
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The one thing to strengthen your private practice from 2020-06-08T14:00:18
When you work for yourself, there are a lot of things to think about. Location. Equipment purchases. Website. Where to find great clients. And those are all important, but there is a bigger thing y...
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Pivot your business to earn more income from 2020-04-29T18:50:39
Let’s talk more about pivoting your business! That is, going from whatever in-person service you might have been providing: massage therapy, physiotherapy, yoga sessions … and switching it up to a ...
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Advice for these challenging times from 2020-03-24T20:35:11
Times are challenging right now. We have a global pandemic on our hands, and many of you have had to close your businesses temporarily. So for this week's episode, I'm talking about a variety of wa...
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Tax Time Can Be Easier! from 2020-03-16T20:13:40
Tax season. Every small business owner's favourite time, right? All jokes aside, it can be a stressful time of year for us all, but we can make it a bit easier on ourselves. In this episode, I talk...
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Planning and Manifesting from 2020-02-25T18:58:03
In this episode, I talked about planning your year to make it an amazing one. How? With setting very intentional goals.
That might feel like a topic better suited to January 1st, but hey, ...
Business Trends that Health & Wellness Entrepreneurs Should Know About! from 2020-02-17T18:52:33
It's the beginning of a new decade and there's a lot of talk about business trends. But which ones are important for healthcare, wellness and fitness businesses? Today I take a dive into five impor...
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Health Trends for 2020? from 2020-02-10T16:52:31
Today we're taking a look back at 2019 to see what trends were big. Did my predictions from last year come true? We're also examining some big trends for 2020 and talking about ways we can implemen...
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Pinterest For Health and Wellness Businesses from 2019-12-18T17:08:31
Can Pinterest really help you get more bookings as a solo practitioner in health and wellness (such as massage therapy)? Yes! It's not just for recipes and hair ideas anymore. This week we do a bre...
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YouTube for Health and Wellness Businesses from 2019-12-13T14:00:13
Have you considered starting a YouTube channel or using video as a way to reach people and get more bookings as a solo health or wellness practitioner? It's something more and more people are doing...
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Instagram for Health and Wellness Businesses from 2019-12-06T21:38:37
Using Instagram as a solo practitioner in health and wellness - such as massage therapy or other professions - can be a little daunting! This week we do a breakdown of the many things you need to c...
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Facebook Marketing for Health & Wellness from 2019-11-22T23:35:08
In this week's episode we take a deep dive into posting on Facebook for your business. How do you set up a page? What kinds of posts should you make? How often do you post? Can you just use your pe...
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Minisode - Let's make social media work for you! from 2019-11-18T16:23:35
Is social media tricky to figure out for your business? Wondering how you can make the most of it to attract new clients? In this mini-episode, I talk about where the next few episodes are headed, ...
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Getting Better At Social Media from 2019-10-17T17:14:30
Do you ever find yourself pressed for time when trying to keep your social media updated? Need a way to keep things more organized? Want to start using more than one platform at a time? I got you! ...
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Is Online Booking Right For You? from 2019-09-30T14:44:24
Have you been thinking about adding online booking to your health or wellness business? Already have online booking available but don't like the software you're using? In today's second episode on ...
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Your Website Questions, Answered from 2019-09-16T14:36:39
If you've ever wanted to build your own website but were overwhelmed by all the different options, I've got you! In today's episode, we go over some of the options and I give you my rundown as a pr...
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Social Media Problems from 2019-08-02T13:00:15
There are issues with social media marketing that a lot of people don’t talk much about. I think we want to believe it can solve all of our marketing problems. And while it is a useful tool for pro...
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Marketing for Introverts from 2019-07-26T16:01:14
Are you an introvert? Or, do you think you might be one but aren't sure? Work in health, wellness or fitness? I got you! This week we're talking about another marketing truth, and that is how to do...
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Are You Being Seen Online? from 2019-07-19T13:00:14
In episode two about marketing truths, we're talking about something really important that I think many of us tend to forget: getting seen online isn't about beating an algorithm or getting the top...
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The Truth About Marketing from 2019-07-12T16:31:03
There are a lot of misconceptions about marketing out there, and some of those tend to hold us back when we're trying to promote our businesses. Sometimes we even avoid it because of what we think ...
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Do You Have Fraudy Feelings? from 2019-06-28T16:46:05
Have you ever felt like success was out of your reach? Like the career you've chosen isn't working out for you? That no matter how hard you work you can't seem to keep your books full and income co...
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Is Growth Bad For Your Business? from 2019-06-21T16:51:32
On this week's episode, we're talking about business growth. Can growth ever be back for your business? Wait, isn't growth what we're supposed to try to do? Listen in to find out my thoughts on thi...
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Listen To Your Heart from 2019-06-14T18:42:47
Today we're talking about the importance of listening to your intuition when it comes to making decisions about your business. Often we're so bombarded by information - from family and friends, fro...
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Updates, Philosophy and Why We Matter from 2019-06-07T13:21:02
Today's episode begins a new chapter with this podcast! We're changing up things a little and redefining our philosophy for y'all. We also talk about what's coming next, so have a listen and let me...
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Regulated? Non-Regulated? Does it matter? from 2019-05-17T16:35:52
If you're going to work in health, wellness or fitness, there are a lot of things to consider. One of the big ones is whether you'll enter a regulated or non-regulated profession. There are good an...
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Working With Mental Health from 2019-05-02T15:45:51
On today's episode, I dive into some thoughts on working in mental health, even if you aren't a mental health practitioner. I also talk about the importance of understanding mental health and fight...
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Updates and a Love Note from 2019-03-18T17:05:36
Hello hello! It's been a while! In this episode we chat about what's new with me, what's coming up for this podcast, and a bit about some awesome news for massage therapy in Canada.
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Episode 100 // Health & Wellness Trends for 2019 from 2018-12-28T13:00:05
Here we are at episode 100! In this week I'm giving some food for thought on a few trends in health, wellness and fitness careers as we head into 2019.
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Episode 99 // Health & Wellness Mythbusting from 2018-12-21T15:00:15
In this week's episode, we're talking about some health, wellness and fitness trends and myths that have come up over the last year! These are definitely conversation starters. Grab a cup of tea an...
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Episode 98 // It All Comes Down to Honesty! from 2018-12-14T20:39:13
In a lot of health and wellness practices, we see this push-pull between research and evidence-based treatments versus the less conventional, not proven by research methods. Both have their place a...
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Episode 97 // My Podcast Journey from 2018-12-07T14:00:07
I've gotten questions about how to create a podcast! So here's my journey into podcasting. Whether you're thinking of doing your own podcast, or you're just super curious, come on over and listen in!
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Episode 96 // Books Books Books from 2018-12-03T18:00:04
On this week's episode I'm talking about five books I recommend for that mindset of being authentic and true to yourself (even while you’re building a business).
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Episode 95 // Open to Possibility from 2018-11-28T20:08:40
Each year I choose a word to focus on to help me in my business and life, and I think everyone sholud consider doing this. My "word of the year" for 2018 was "possibility". Now that the year is wr...
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Episode 94 // Black Friday Madness Minisode from 2018-11-21T17:42:31
It's almost time for the big holiday sales, including Black Friday and Cyber Monday! Should you participate in these with your business? Does it even make sense as a health and wellness professiona...
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Episode 93 // Empowerment is Key from 2018-11-08T20:20:25
The need to empower our clients is absolutely essential to the work that we do. Here's a chat about why, and how sometimes we are failing at that, in spite of our best intentions!
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Episode 92 // The So-Called Busy Season from 2018-11-01T16:23:47
Today we're giving ya a little food for thought about the next two months, otherwise known as the busy season for many health, wellness and fitness professions.
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Episode 91 // Tapping Into Fresh Ideas from 2018-10-26T13:57:09
Do you want to change up your health or wellness business and incorporate new ideas, but really don't know where to start? Do you wonder how exactly to come up with great ideas, instead of doing th...
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Episode 90 // Is it ever time to call it quits? from 2018-10-22T15:08:36
We face a lot of questions and decisions when running a business. But one big one is what to do if you feel like you might need to throw in the towel and quit. So let's talk about that!
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Episode 89 // What Is Entrepreneurial, Really? from 2018-10-12T15:20:29
Entrepreneur. You've probably heard the term many times, and have heard me use it on the podcast before. But, have you ever really thought to yourself: hey self, am I an entrepreneur? What's that r...
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Episode 88 // Marketing 101 from 2018-10-04T15:30:19
Marketing! What does that word make you think? For a lot of small biz people (not just you health and wellness peeps) it causes a bit of anxiety and stress. But a lot of that comes from not underst...
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Episode 87 // Health and Wellness Biz 101 from 2018-09-26T20:11:29
When you work in health, wellness or fitness, there are some things you need to take into special consideration that you may not have thought of when working in other careers! Here's a little chat ...
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Episode 86 // Employee to Biz Boss Mindset Shift from 2018-09-21T15:15:08
Being the boss isn't just about making the rules and fixing all the stuff you didn't like about your old job! There's a whole mindset shift you need to make when you start running your own business...
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Episode 85 // Healthy Habits for Health & Wellness Entrepreneurs from 2018-09-11T01:02:33
In keeping with the fall vibes, I'm talking this week about building healthy work/life balance habits! It can be hard to make time for what's important in between getting everything done, but it CA...
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Episode 84 // Back to Basics for Your Biz from 2018-09-07T15:17:21
The fall sort of feels like the start of a new year! So let's talk about going back to basics for your business! Here are five things for you to think about and work on over the next few months to ...
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Episode 83 // The Family & Friends Episode from 2018-08-30T22:11:45
Here's another tricky boundary topic for y'all! Working with friends and family. Should you do it? Can it cause problems for your business? Should you mix business and personal relationships? Lots ...
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Episode 82 // The Business of Boundaries from 2018-08-23T17:41:50
A little chat about the sticky topic of boundaries this week. When building a business we tend to do a lot of 'oh I'll book outside my hours just this once' or 'oh I'll give a discount just today '...
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Episode 81 // Humans Gonna Human from 2018-08-16T16:44:16
Running a business can be tricky - especially when it comes to dealing with conflicts, complaints and other awkward situations with clients! I've called this episode 'humans gonna human' because th...
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Episode 80 // Where I go for business inspo from 2018-08-08T17:43:53
So where does a business podcaster go for inspiration about her own business? A few places, actually! This week I'm sharing with you guys the places I go to learn more about building an authentic, ...
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Episode 79 // Don't get caught in the hustle from 2018-07-04T16:07:52
Hustle seems to be the big buzzword for entrepreneurs and all business owners these days. But what are we really doing when we focus on the hustle? Are we really building the business we love? Let'...
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Episode 78 // Getting Real About Money Mindset from 2018-06-27T13:29:27
We're talkin' about money mindset this week! A lot of us in health and wellness careers get stuck with such questions as what should we charge and how can we afford to live our lives in an ever-inc...
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Episode 77 // Should I Work For Free? from 2018-06-13T14:51:36
Spoiler alert: the answer is no!
As health and wellness professionals the truth is you'll be asked to work events for free throughout your career - some more than others. There are a lot ...
Episode 76 // Can Meditation Help You Build A Business? from 2018-06-06T20:21:19
This week I'm talking about something I'm asked about fairly regularly: my meditation practice. Spoiler: yes, it can help you build your health and wellness business if you want it to! Sharing my p...
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Episode 75 // 5 tips for new practitioners from 2018-05-30T00:21:24
A listener requested I talk about things new practitioners working in health, wellness or fitness should think about. So here are five tips for you - or anyone who is struggling with their career a...
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Episode 74 // Client Centered Care? from 2018-05-16T13:52:22
Sometimes as health and wellness practitioners we get so caught up in how to help our clients - the protocols, the treatment methods, and so on - that we forget about the big key thing all our clie...
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Episode 73 // Do I Hate Networking? from 2018-05-09T12:57:51
As an introvert, I've always found networking to be a bit difficult! Does that describe you too? But networking can be a very valuable thing for our businesses. Here are my tips for doing effective...
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Episode 72 // Finding Your Magic Blend from 2018-04-02T18:34:19
When you offer more than one main service in your biz, how do you blend them together? For example, if you do Thai massage and also offer nutrition counselling, how do you do your marketing so peop...
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Episode 71 // The Power of Saying I Don't Know from 2018-03-26T20:30:09
As professionals, we tend to have this idea that we need to know all the answers to the things our clients ask us. The trouble is... we don't! In fact, we can't! So this week we're talking about th...
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Episode 70 // Take Care of Yourself, First! from 2018-03-19T14:17:27
We tend to be so focused on the health of our clients and our loved ones that we forget about ourselves! So this week's episode is dedicated to finding ways to take care of our own health and welln...
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Episode 69 // The Problem With Copying Other Businesses from 2018-03-12T16:22:58
When working on our businesses, whether it's setting fees, creating a website, or deciding what services to offer, we tend to look to others for guidance. While that's not a bad thing to get you st...
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Episode 68 // If You Build It... from 2018-03-05T16:01:29
Because we work in healthcare or wellness we assume that because everyone needs our services, we're going to be successful. It's just a given, right? Well... that's not really true. If you build i...
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Episode 67 // Focus On One Thing from 2018-02-26T10:55:21
Ever feel overwhelmed by marketing? Feel like there's no way you're going to be able to keep up with all the various options like social media, blogs, email newsletters and everything else? Well, t...
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Episode 66 // Tax time tips for health and wellness businesses from 2018-02-20T15:45:21
Love tax time? Ok, me neither! But there are ways to make it a little less stressful! Today I'm talking about three tips I have to make tax time a bit easier.
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Episode 65 // It's Ok To Stay Small from 2018-02-12T15:28:34
It seems every day there is a new business article out there about how in order to be successful you need to grow your business. Let's talk about why it's perfectly ok to stay small! You don't need...
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Episode 64 // One big mistake health and wellness entrepreneurs make from 2018-02-05T14:46:32
A common thing I see people working in health, wellness and fitness doing is selling their services as preventing something from happening. Here's why that usually doesn't work, and how to shift yo...
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Episode 63 // Bonusode! from 2018-01-24T15:55:47
Just a little bonus episode to bring us into 2018! Today I talk about what episodes were my most popular of 2017 and give you a bit of an overview of where we're headed for 2018 with the podcast.
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Episode 62 // Doing our best work starts with us from 2017-11-27T15:50:16
At this busy time of year, we tend to get very focused on what we're doing for others. Life is very busy and so is work! But something to consider is how this business is effecting our ability to d...
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Episode 61 // Online Ranting (Leads To No Good) from 2017-11-20T17:04:39
It's great to be passionate about what you do and how it can help others. But when you start to get defensive and angry about others who do work similar to yours, it can take you down a rabbit hole...
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Episode 60 // Holiday Marketing for Health & Fitness 2017 from 2017-11-13T19:32:37
It's that time of year again - time to start getting your holiday promotions, social media posts, newsletters and other marketing ideas ready to go. In this episode I give you some ideas to get you...
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Episode 59 // Who is taking the risk? from 2017-11-06T16:02:48
Risk in business is something really important to consider. It's also something many massage therapists aren't really aware of. Let's talk about that, and how it factors in with how much you're bei...
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Episode 58 // Let me clear something up about marketing from 2017-10-30T15:07
There's a general misconception when it comes to marketing. That is, that you only have to do it when you aren't busy or don't have many clients. Let's talk about that this week, and why marketing ...
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Episode 57 // Ten Things I Wish I'd Known When I First Started My Practice! from 2017-10-23T15:48:02
This week's episode is a brainstorm of 10 things I wish I had known before I started out as a solo massage practice owner. But really, most of this applies to any business in health, wellness and f...
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Episode 56 // Marketing Plans for Health and Fitness Businesses from 2017-10-16T15:51:28
It can feel a bit daunting to come up with a plan to do online marketing. How often should you post? What kinds of things should you post? How can you do that when you've got a lot of other things ...
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Episode 55 // With Gratitude from 2017-10-09T11:31:08
Just a little something about gratitude.
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Episode 54 // Don't Be A Lone Wolf from 2017-10-02T14:24:33
As solo business people we tend to, well... stick to being solo! We tend to focus on DIY-ing things for our businesses. We tend to think, 'If ya want it done right, you gotta do it yourself!'. This...
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Episode 53 // Should you switch careers within healthcare? from 2017-09-25T15:08:20
This is the second part of the 'should I get more education?' podcast. We're talking about whether or not you should switch careers within healthcare. It's really about knowing what you truly want ...
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Episode 52 // Do you really need more education? from 2017-09-18T12:31:20
There's a lot of talk here in Canada about whether or not Massage Therapy should be a degree program. And, there are a lot of people who feel they need to get a degree in order to do what they want...
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Episode 51 // Let's talk contracts! from 2017-09-11T15:45:53
Some things in life you only really learn to do by doing them. Actually, I’d argue that most things in life are like that - there’s nothing like personal experience to guide us. So when it comes to...
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Episode 50 // Three Quick Wins for your Practice + Administrative Chat from 2017-08-07T14:03:14
Quick episode for y'all today! Here are three quick wins for your practice that will help you steer your career in the direction you want to go. Also, a few administrative notes on how this podcast...
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Episode 49 // Choosing a Niche from 2017-07-31T12:03:05
Choosing a niche as a massage therapist - or in any career, really - can be really tricky! This week I break down the process I've been using myself to help focus in on the right niche for you, and...
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Episode 48 // Tech for Healthcare from 2017-07-24T01:56:07
Some recommendations on apps and other tech you can use in your massage therapy or healthcare practice! While it's really important to maintain that human connection with your clients, there are to...
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Episode 47 // New Grad Mistakes from 2017-07-17T11:45:45
Thought this might be a fun topic this week since this is right around the time the new grads will be getting ready to start their massage therapy careers! Here are some of the mistakes I made when...
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Episode 46 // My Success Story from 2017-07-10T13:51:09
I did the one thing with my massage practice I never saw anyone else doing. At least, in my community at the time.
I chose a focus area (or speciality, if we’re bein' fancy) for my busines...
Episode 45 // Is Social Media a Time Suck? from 2017-07-03T13:08:53
Using social media to promote your business is a bit of a double-edged sword. It's a great way to reach out to people, but it's also an easy way to lose a few hours of your day. Hmm. Let's talk abo...
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Episode 44 // Writing for Non-Writers from 2017-06-26T12:01:37
No matter what you’re going to have to do some writing. Your website, newsletter, advertising, emails... It all involves writing and what you say DOES MATTER. I know writing often isn’t people...
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Episode 43 // Heart, Not Hustle from 2017-06-19T17:09:14
Everywhere I look, people are talking about the importance of the hustle. Or working on their side hustle. Or how you need to hustle if you want to make things happen for your business.
Bu...
Episode 42 // Mindsets from 2017-06-12T19:06:27
Do you have an 'us vs them' mindset in your practice? Do you find yourself defending your profession a lot, or feeling frustrated with clients or others who don't understand what it is that you do?...
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Episode 41 // Find Your Peeps from 2017-06-05T18:38:28
Finding the people who are an awesome match for you and your practice is essential. This week I talk about that and a bit about a client of mine who's had major success finding HER peeps.
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Episode 40 // Permission from 2017-05-01T19:45:27
A lot of us struggle with feeling like we can't achieve the success in business that we wish we could. But know what? You don't need my permission, or anyone else's, to do it. You need your own.
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Episode 39 // Reality Check on Being The Boss from 2017-04-24T19:05:33
Sometimes we tend to think of being our own boss as being this perfect situation. At least, until we become the boss! Here's a reality check for RMTs and anyone else in the biz - it's not all roses...
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Episode 38 // Changing Your Career? from 2017-04-17T17:19:28
This week I wanted to talk to you all about pivoting your career. Are you a massage therapist who isn't sure you still want to be one? This episode is for you. Are you a massage therapist who doesn...
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Episode 37 // What does professional really mean? from 2017-04-10T18:37:18
It's a common question I see for health care folks: what does being professional really mean if you work in that environment? From comments about attire to thoughts about how to speak to clients, w...
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Episode 36 // Build Your Own Health, Wellness or Fitness Website! from 2017-04-03T21:00:44
The 2017 relaunch of my ecourse is here! Listen in to get a discount code. ;-)
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Episode 35 // What does your practice say about you? from 2017-03-27T15:21:23
Have you ever stopped to think about how the look of your clinic or treatment space sends a certain message to your clients? Just like with your website or other 'branded' materials, your workspace...
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Episode 34 // How do I write good website copy? from 2017-03-20T16:39:30
A question I get a lot from people is how do you write good content for your website? Most health care people are not writers, so they feel a bit stuck with this. This week I give you some tips on ...
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Episode 33 // Social Media VS Website Showdown from 2017-03-13T14:57:43
Well, social media is fantastic for a lot of reasons. It certainly lets you connect with people in ways you can’t with a website. However, it’s important to remember that social media is a good mar...
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Episode 32 // Productivity Hacks from 2017-03-06T17:02:12
Do you sometimes wonder how to get everything done in a day? It can be really hard just keeping up with your clinic laundry and charts some days, let alone all the other stuff that's required to ru...
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Episode 31 // Massage Therapy Myths from 2017-02-27T19:49:21
This week we're debunking five long held massage therapy myths. Stuff people (health care providers and the general public alike) tend to think is true but it really isn't!
A few resources...
Episode 30 // The Business Side of Health Care from 2017-02-20T14:02:36
This week I wanted to talk about that balance between being a healthcare provider and being a small business owner. This is especially important to think about if your services aren't covered ...
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Episode 29 // (Re)Frame Your Year from 2017-02-13T12:57:18
So it's been a month and a half since we all made our new year's resolutions, or decided to set a focus word for the year. For some people it's really hard to make sure we follow through with our i...
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Episode 28 // Fear from 2017-02-06T13:30:24
What's really holding you back on building the life and business you've always wanted?
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Episode 27 // SEO from 2017-01-30T14:01
Today I want to talk a bit about search engine optimization, otherwise known as SEO. There's a lot of info out there on this topic, and for some people, it becomes a bit of an obsession. How do you...
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Episode 26 // You Have To Give A Crap from 2017-01-23T17:03:16
The title of this episode is a bit tongue-in-cheek, but I'm very serious about the content. If you find yourself wondering why you're not building long-lasting relationships with your clients, this...
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Episode 25 // You Are Not Your Designation from 2017-01-16T13:06:27
In health care your designation is a very important part of your career. Essential, even. But when we start acting like our education begins and ends with that designation, that's where the trouble...
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Episode 24 // Frame Your Year 2017 from 2017-01-09T13:39:28
Today we're talking about Framing Your Year. What the heck is that? Well, it’s the idea that you choose a word that will give you a focus in your business and life for the coming year. Something be...
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Episode 23 // Burn Out from 2016-11-28T14:42:24
This is an issue that is rarely talked about, except perhaps among doctors and nurses. But I think we need to talk about it, because there's a certain stigma or tendency to ignore it. We stick our ...
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Episode 22 // Competition from 2016-11-21T13:56:30
There's nothing wrong with a little competition! That is, if you look at in in a healthy way.
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Episode 21 // Holiday Marketing from 2016-11-14T19:18:42
Holiday marketing doesn't have to suck!
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Episode 20 // Let's Talk Social Media from 2016-11-07T14:32:54
A little food for thought about using social media for your health care business.
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Episode 19 // Blogging from 2016-10-31T12:09:36
This is not your typical 'you should start a blog for your business because you'll get clients!' advice. So, should you start a blog for your practice? Let's talk.
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Episode 18 // DIY-itis from 2016-10-24T12:29:08
As small business folks we have a tendency to think we need to run our businesses as cheaply as possible to maximize what we’re making. But is that actually true? Should you really be DIY-ing every...
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Episode 17 // The Sticky Business of Referrals from 2016-10-17T13:47:59
Referrals are the lifeblood of any business. But it's important to be honest with yourself and the person who is being referred to you. Should you actually take them on as a client? Is that best fo...
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Episode 16 // Do What You Love? from 2016-10-10T13:03:37
All those inspiring quotes about life and business and success we see all over social media are great. But are they a realistic way to look at your business?
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Episode 15 // Money Part 2 from 2016-10-05T20:37:56
Ways to increase your income as a massage therapist without killing your hands, body, or mental state. ;-)
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Episode 14 // Money Money Money! from 2016-09-26T13:10:18
Here's a topic that every single one of us self employed people has struggled with: money! Either we don't make enough to pay the bills, we make enough but could use to make more, or we don't know ...
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Episode 13 // Roller Coasters are for Amusement Parks from 2016-09-19T13:52:20
All businesses are going to have ups and downs, slow weeks and busy weeks. But you don't have to just wait and hope it all works out! Being proactive is part of running a healthy massage therapy bu...
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Episode 12 // Social Media Detox from 2016-09-12T18:36:58
Have you ever felt like social media is really running your life? I have. So I did a social media detox and it made a big difference for my personal and professional life. Here's what I learned and...
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Episode 11 // Going Bananas for Newsletters from 2016-09-05T16:01:52
The second episode of a two part podcast on something super essential: client communication. This one covers email newsletters, how to get started sending one, and how they can help your business.
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Episode Ten // Communication Part One from 2016-08-29T19:35:02
A two part podcast on something super essential: client communication. This one covers the importance of email followups and prompt replies to clients.
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Episode Nine // Don't Jump! from 2016-08-23T01:27:02
The olympics and especially Michael Phelps have really brought Cupping Therapy into the mainstream consciousness. So it's the perfect time to take a cupping course, right? Well...
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Episode Eight // The Customer Is (Sometimes) Wrong from 2016-08-15T20:33:19
You might be familiar with the phrase "the customer is always right". But when you're running a service based business like a massage therapy practice, the customer isn't always right. Here's why.
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Episode Seven // Chase The Right Dream from 2016-08-09T20:55:38
A little chat about defining success as an RMT.
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Episode Six // Be Special! from 2016-08-02T01:18:36
Yes, you can specialize as an RMT! Here’s a little talk about how, and why it’s so important.
Episode Five // Choo Choo Choose Your CEUs from 2016-07-26T14:18:31
A much talked about topic for RMTs: CEUs. Important but often overlooked. Let's talk about having a plan!
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Episode Four // The Magical Networking Equation from 2016-07-19T20:53:43
Ahh yes, networking. This can be a tricky area for massage therapists. Here's my advice on tackling that.
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Episode Three // Practice What You Preach from 2016-07-14T20:54:59
Do you tell your clients to get treatments and focus on self care, but rarely do so yourself? This episode is for you.
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Episode Two // Pricing Wars from 2016-07-14T13:03:22
Let's talk about setting your prices as an RMT and some things to consider before you do.
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Episode One // Introduction from 2016-07-13T13:13:56
An introduction to what the heck this podcast is all about.
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