EP 68: How To Make Content Which Attracts Your IDEAL Clients To You - a podcast by Sterling Griffin (Founder: LifeChanger Academy)
from 2018-11-07T08:00
Your social media is one of the most POWERFUL tools that you have at your disposal. The purpose of the content you put on these platforms is to initiate conversations. It’s to create a space where people are interested in a conversation with you. You might have people watching your videos and reading your content. But if they’re not reaching out to you, your content doesn’t really speak to them. On this episode of the LifeChanger Podcast, I dig into the art of creating content which gets clients to reach out. I talk more about what your social media content should do for your online training business. And I share THREE rules to help you post content that gets a response. What You’ll Learn How shared values create HUGE growth (3:20) Running Facebook ads versus content marketing (5:55) The TRUE purpose of the content that you share on social media (9:10) Rule #1 – Why who’s listening is more important than what you say (12:20) Rule #2 – How talking with clients about their goals and challenges reveals what your audience REALLY want from your content (16:30) Rule #3 – Why annotating your conversations with clients helps you confront THEIR challenges (21:10) Learn More: Apply to join the
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