EP15: How to IDENTIFY and ATTRACT your Ideal Clients - a podcast by Sterling Griffin (Founder: LifeChanger Academy)
from 2018-05-02T08:00
Welcome back life changers! Today I have a great episode to share with you with a very special guest - Jessi Jean, founder of Shevolve Wellness. Figuring out your own ideal client and then figuring out how to attract them is a huge player in the coaching business. If you really want to be a life-changer, it is important for you to figure out exactly who you want to serve and who you don’t. In this episode Sterling talks about the following: More about Jessi and her business! Finding your ideal clients. Attracting your ideal clients and repelling those who are not. Why serving only your ideal clients is best for everyone. Every individual and business has their own version of an “ideal client” and the faster you can pinpoint who that is for you, the faster you’ll be changing the lives of those you serve. But it’s more than just figuring out who you want to serve, you’ve also got to attract those clients to your business and repel those who aren’t a good fit. Ideal Clients Fun is # 1. Have clients that you would love to spend an entire day with Ideal client needs to be lucrative - willing to pay you what you want. Highly impacted by working together. Attracting Ideal Clients Do the T Bar Exercise! Inclusivity is hurting the world, exclusivity is helping the world. Serving your ideal clients will bring energy to you and help deepen your impact, serving anyone (not your ideal clients) will drain energy from you. You aren’t going to have a significant change or impact on your non-ideal clients. 5 all in clients is better than 100 kind of in clients. This is important, so write this down - Inclusivity is hurting the world , exclusivity is helping the world. When it comes to your ideal clients and making an impact on the world - being particular or exclusive in who you serve is one of the best things you can do. The more authentic you are with yourself and your business the easier it will be to attract those clients you should be working with. Working only with your ideal clients will deepen your impact, create significant change for others, and push you to be an even greater life changer. Things Mentioned In This Episode: Links to resources:
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Further podcasts by Sterling Griffin (Founder: LifeChanger Academy)