EP32: Why Gary Vee is WRONG and What Platforms to Create Content on to Grow Your Fitness Coaching Business - a podcast by Sterling Griffin (Founder: LifeChanger Academy)
from 2018-07-02T07:00
Welcome back LifeChangers! Thank you for tuning into another great episode of The LifeChanger podcast. This is an episode that I am very excited for - because it is a topic that comes up often in the LifeChanger Academy. How should you create social media content for your online coaching business and what platforms should you use? Don’t fall into the mindtrap of quantity over quality my friends, it won’t do you any good! In this episode Sterling talks about the following: Creating content for social media. More does not always equal better. Finding your ideal client - and speaking to them. Mastering your story - don’t be 1 of a million, stand out! Networking. Referrals Too many online coaches incorrectly assume that they need to be making social media content on every single platform, every single day. But my friends, that is just not true and will be a waste of your time/energy. Focus on creating content for 1 platform (I like Facebook)- where the most intimate and genuine connections will happen with your ideal clients. It’s not about reaching everybody online, but about reaching those people who will actually buy from you. Knowing and focusing on your ideal client is imperative when it comes to creating good social media content for your business. Master your own personal story AND the way in which you tell it - stand out! Don’t be just another one in thousands of online coaches marketing themselves online, if you can master your own story people will want to connect with you. Remember, the number of followers someone has does not guarantee them a successful business or income. Put your energy into targeting your ideal clients and making personal connections with them, master high ticket selling, and then you’ll be building a business where YOU control your income and you know it will be consistent. 3 Things To Master in Order to Grow Your Business & Income Master the art of storytelling. Networking Referral lead generation Things Mentioned In This Episode: Links to resources:
Further episodes of LifeChanger Podcast | How to Grow Your Fitness Business
Further podcasts by Sterling Griffin (Founder: LifeChanger Academy)