EP91: Sell the Destination, Not the Plane (How to Make Selling A BREEZE in Your Fitness Business) - a podcast by Sterling Griffin (Founder: LifeChanger Academy)
from 2018-12-06T08:00
I just got done talking to a trainer here locally here in Austin and it made me realize...too many trainers are focused on the WRONG things to try to get their biz to grow...and it's why they feel stuck no matter what they try. You want to TRANSFORM your coaching business so you can change more lives. And you want to do it freaking fast! Want to know how to do just that? Simple. You’ve got to learn how to sell! Want to know what happened when I started looking at my feed on FB right after? I saw a bunch more amazing talented trainers who didn't have the skill of selling. It's a shame because if they don't learn this...they won't create the income and life they want and deserve? A bunch of GREAT online fitness trainers who can’t SELL! I saw content that wasn’t inspiring me. It was all education and no entertainment. As a customer, I wouldn’t see that content and feel motivated to engage the trainer. I’d just see some fit dude working out and think “that’s cool.” Then, I’d move onto the next thing. In this episode of the LifeChanger podcast, I look at what makes it so hard for online fitness coaches to sell their high ticket items. Here’s a clue…it’s all about selling the destination instead of the plane! What You’ll Learn The BIG problem that stops your social media content from turning viewers into clients (1:02) How learning what people REALLY want is the key to creating content that CONVERTS (2:20) The SECRET behind selling the destination (3:55) How you can STOP shooting yourself in the foot when selling your program (9:35) The GREAT examples that will inspire you to showcase the destination (14:26) Learn More: Apply to join the
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