E166–Ruthie Schulder–You Need Experiential Marketing - a podcast by Liz Theresa

As co-founder and Chief Executive Officer of The Participation Agency, Ruthie Schulder reinvented the agency model. Bucking the trend of conventional pay-for-play opportunities in music and art, she started The Participation Agency to develop radical experiential campaigns with brands as partners—not clients. Focused on the idea of placemaking, Ruthie pioneered For Those Who Tour —a … Continued

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