How to Do Video Marketing on Social Media for Course Creators with Jason Hsiao from Animoto - a podcast by By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.
from 2018-12-31T07:18:28
Jason Hsiao from Animoto joins us on this episode of the LMScast podcast to share insights on doing video marketing on social media for course creators and membership site owners. Chris and Jason dive into topics from engagement to creating targeted campaigns for Facebook.
Jason shares how it is important to focus on engaging your audience within the first few seconds of your video. Keeping your content short and using captions is also important for letting your audience know what you want them to do and keeping their attention for as long as possible.
For starting off with video marketing Jason recommends Facebook, because it has the largest user base and offers the most advanced tools in terms of allowing you to target a specific audience that is likely to be interested in your content. It is also very easy to get started with Facebook ads, as you can start testing results for only $20 if you have a highly targeted campaign.
Many entrepreneurs are self-conscious about creating content when they first start off. Making mistakes can actually improve your content as it makes it more human, and thus more relatable for consumers. Jason and Chris talk about how embracing your imperfections can work to your advantage.
Entrepreneurs often find themselves discouraged by the low number of views they get on videos when first starting out, but focusing on creating high-quality content will ensure that in time the quantity of views will catch up.
To learn more about Jason Hsiao and the Animoto software, head to Animoto.com and check out what they have going on over there!
Further episodes of LMScast with Chris Badgett