Navigating the Digital Ecosystem, Preselling, and the Problems with the Culture of Free with Robin Harris - a podcast by By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.
from 2018-12-21T07:53:06
CEO of 3 Hellos Robin Harris joins us on this episode of LMScast with Chris Badgett of the LifterLMS team to discuss how you can navigate the digital ecosystem, presell products, and the problems that occur with a culture of free services. Robin and Chris dive into the importance of how you structure your sales funnel and communicate with prospects within that funnel.
The real genius of the internet is not so much the information that is available; it is the connection to people across the world that is truly valuable. Chris and Robin talk about honing in on your core topics when building courses and how that can serve you greatly when building up a community online.
As a course creator, it is important to be in touch with what your audience’s needs in order to really serve them. Chris and Robin talk about the concept of expert syndrome and techno babble. Those terms both refer to an expert talking over the head of the student to the point that the students can’t understand. Connecting with your community can really help you validate your idea and get a grasp on what your potential customers know about what you plan on teaching.
Many people think of their sales funnel as their website, but the sales funnel comprises much more than just your website. Robin dives into the power of starting a conversation on Facebook and ending it on your blog as a great top of your sales funnel. You want to speak to your customers where they are at in your funnel rather than constantly pressuring them to purchase.
You can find out more about Robin Harris at 3Hellos.com, and you can find her on Twitter at @RobinMHarris21 and on Facebook and LinkedIn as well.
Further episodes of LMScast with Chris Badgett