Online Course Marketing That Works with Tom Libelt from the Smart Brand Marketing Podcast - a podcast by By WordPress LMS Elearning Expert Chris Badgett and Entrepreneur & Online Marketing Business Strategy Expert Chris Badgett on Teaching, Education, WordPress Development & Online Business.
from 2018-12-11T20:33:05
Tom Libelt form the Smart Brand Marketing Podcast joins us on this episode of LMScast with Chris Badgett of LifterLMS to discuss online course marketing that works. Tom is a serial entrepreneur with a background in music and filmography. He and Chris discuss marketing strategies you can incorporate into the fabric of your course to engage students and generate leads.
Chris and Tom talk about the five hats problem with course creators having to do five jobs as an expert, community builder, teacher, technologist, and entrepreneur. Many successful courses outsource one or more of these jobs, as it is rare to find someone who can do all five jobs well.
For most course creators, online marketing is what will ultimately lead to sales for the courses they create. Tom and Chris discuss how it is important to build your course with the marketing in mind. This mindset will be what allows you to get in the customer’s mind and deliver the most value in your course by focusing on the end results the student is looking at when buying the course.
Tom recommends you give away some content for free on platforms like YouTube and Facebook to see if you can get people to engage with your topics and test out your demographics. Tom is a proponent of paid advertising as a way to reach as many people as possible. Chris and Tom dive into the different paid ad formats available today that produce the best results for course creators.
Chris and Tom talk about all of this and more in this episode of LMScast. To learn more about Tom Libelt, head to SmartBrandMarketing.com and WeCreateOnlineCourses.com. You can connect with Tom on Twitter at @TomLibelt and you can find the digital nomad movement he is a leader in at YourOwnWayOut.com.
Further episodes of LMScast with Chris Badgett