Podcasts by Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics and Digital Marketing Strategies

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

Further podcasts by Local SEO Tactics: SEO Tips and Tricks For Your Website

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Local SEO Tactics and Digital Marketing Strategies
Unlocking Your Hidden Google Business Profile Website - 212 from 2023-11-24T16:00

How to Uncover and Optimize Your GMB Website for SEO Success

In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing y...

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Local SEO Tactics and Digital Marketing Strategies
Talking Local SEO and Drinking Whiskey With Michael Rayburn Part 2 - 211 from 2023-11-17T15:00

Whiskey-Fueled Insights for SEO Excellence and Online Impact

Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our s...

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Local SEO Tactics and Digital Marketing Strategies
Talking Local SEO and Drinking Whiskey With Michael Rayburn - Part 1 - 210 from 2023-11-10T15:00

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn

In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussio...

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Local SEO Tactics and Digital Marketing Strategies
What Should You Do If You Have A Suspended Google Business Profile? - 209 from 2023-10-27T15:00

Tips for Dealing with a Suspended Google Business Profile

In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspend...

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Local SEO Tactics and Digital Marketing Strategies
Link To Google Driving Directions From Your Website For An SEO Boost - 208 from 2023-10-20T21:41

Enhancing SEO and User Experience with Interactive Maps and Driving Directions

In this episode, we delve into the game-changing potential of interactive maps and driving directions for ...

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Local SEO Tactics and Digital Marketing Strategies
Tips For Ranking Your Google Business Profile with Victor Perez - 207 from 2023-10-13T15:00

Rethinking Your Strategy For Google Business Profile (GBP) SEO

Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your ...

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Local SEO Tactics and Digital Marketing Strategies
Business Owner Interview - Charlie Sung Talks About Taking Over A Dental Practice and Investing In SEO To Grow His Business -  206 from 2023-09-29T14:00

Dental Practice Transformation With The Help Of SEO

In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Austra...

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Local SEO Tactics and Digital Marketing Strategies
Website Content Pruning For Improved SEO - 205 from 2023-08-25T21:54

Refining Your Existing Website for Maximum SEO Performance

In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intr...

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Local SEO Tactics and Digital Marketing Strategies
Kyle Roof Website Review - Key Areas To Improve SEO On Your Site - 204 from 2023-08-11T22:40

PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off!

Insights from Examining Listener's Website for SEO Enhance...

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Local SEO Tactics and Digital Marketing Strategies
Money Mindset To Grow Your Business and Yourself - Nicole Cherie Hesse Interview - 203 from 2023-08-04T16:12

How to Shift Your Mind for Successful Personal and Business Development

In this episode of L...

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Local SEO Tactics and Digital Marketing Strategies
Google Business Posts 101 - Easily Create Weekly GBP Updates - 202 from 2023-07-28T19:33

How to Master Google Business Profile Posting for SEO Success

Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step...

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Local SEO Tactics and Digital Marketing Strategies
User Generated Signals To Boost Your SEO - Michael Rayburn Interview - 201 from 2023-07-14T14:00

Why User Generated Signals Are Essential for SEO Success

In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their ...

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Local SEO Tactics and Digital Marketing Strategies
Jesse Dolan Interviewed by Sue and Bob - Episode 200 from 2023-07-07T17:30

A Special Episode with Local SEO Tactics Host Jesse Dolan

In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up a...

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Local SEO Tactics and Digital Marketing Strategies
How 2023 Web Design Trends May Adversely Affect Your UX and SEO - 199 from 2023-06-30T14:00

Exploring Potential Pitfalls of Trendy Website Designs When It Comes to User Experience and SEO

In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at som...

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Local SEO Tactics and Digital Marketing Strategies
How Do You Choose An SEO Firm and What Should Be The Priority For SEO Updates? - 198 from 2023-06-23T20:56

Choosing the Right Firm for Your Business and Maximize Your SEO

Jesse is joined by Bob and Sue in this episode of Local SEO Tactics, where they answer listener question on selecting an ...

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Local SEO Tactics and Digital Marketing Strategies
How Long Will SEO Take To Rank My Website Higher? - 197 from 2023-06-16T15:00

A Look Into Factors That Can Impact Your SEO Timeline

In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How L...

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Local SEO Tactics and Digital Marketing Strategies
How To Spot SEO Gimmicks and Scams - Interview With SEO Expert Pete Kleinjan - 196 from 2023-06-09T14:47

Insights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics

In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they d...

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Local SEO Tactics and Digital Marketing Strategies
How To Turn On Google Business Messaging and Get More Leads Instantly- 195 from 2023-06-02T14:00

Setting Up Your Google Business Messaging with TJ Elder 💬

In this episode of Local SEO Tactics, Jesse is joined by special guest TJ Elder as they delve into the SEO strategy of enablin...

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Local SEO Tactics and Digital Marketing Strategies
Using Our Local SEO Audit Tool To Improve Your SEO - 194 from 2023-05-26T21:00

Breaking Down an SEO Audit and Strategies for Enhanced Website Optimization

Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points s...

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Local SEO Tactics and Digital Marketing Strategies
Easily Create Website Content With Transcriptions From Your Audio and Video Recordings - 193 from 2023-05-19T13:23

Leveraging Transcriptions for Effortless Website Content Creation

In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly we...

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Local SEO Tactics and Digital Marketing Strategies
Business Owner Interview - Villy Stolper Talks How SEO Transformed His Business - 192 from 2023-05-05T20:52

Transforming an Attorney's Business with a Successful SEO Strategy

In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as ...

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Local SEO Tactics and Digital Marketing Strategies
Does My SEO Need To Have Niche Experience In My Industry To Be Successful? - 191 from 2023-04-14T13:00

The Role of Industry Knowledge in Local SEO Success

Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an S...

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Local SEO Tactics and Digital Marketing Strategies
Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 from 2023-04-07T21:12

Exploring AI's Role in Your Website's SEO

In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly p...

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Local SEO Tactics and Digital Marketing Strategies
Apply SEO To Your Homepage First - 189 from 2023-03-31T13:00

Maximizing Your Homepage's Potential with Key SEO Strategies to Implement First

In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's h...

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Local SEO Tactics and Digital Marketing Strategies
Start Your Local SEO Campaign With This Foundation - 188 from 2023-03-24T18:43

Building the Groundwork: The SEO Beginners Guide to Boost Yo...

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Local SEO Tactics and Digital Marketing Strategies
Is Having Clusters Of Reviews A Red Flag For Google? - 187 from 2023-03-17T13:00

Exploring the Impact of Google Reviews for Local SEO Ranking Factors

In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local...

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Local SEO Tactics and Digital Marketing Strategies
From Call In Question To Client - Interview of Business Owners Bryon and Nicki Hein - 186 from 2023-03-03T15:00

Scaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success

In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki H...

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Local SEO Tactics and Digital Marketing Strategies
What Impact Does My Web Host Have On SEO? - 185 from 2023-02-24T13:47

The Role of Website Hosting in Your Website Ranking

In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) per...

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Local SEO Tactics and Digital Marketing Strategies
Is Ongoing SEO Really That Important For My Website? - 184 from 2023-02-17T19:11

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings

In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the cr...

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Local SEO Tactics and Digital Marketing Strategies
Overhauling Your Website To Revive Your Brand - Business Owner Interview With John Matiolli - 183 from 2023-02-10T14:00

How a Business Owner Can Revitalize Their Brand and Marketing

In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Mati...

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Local SEO Tactics and Digital Marketing Strategies
Get Efficient With Your Content To Maximize Your SEO Benefits - 182 from 2023-02-03T14:00

How to Streamline Your Content Creation Process and Ma...

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Local SEO Tactics and Digital Marketing Strategies
Elisabeth Samuels Interview - The Intersection of Website Design and SEO - 181 from 2023-01-27T17:38

How Website Design and SEO Intersect to Improve ...

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Local SEO Tactics and Digital Marketing Strategies
Choosing Professional Website Design Compared To Freelance Web Design For Your Project – 180 from 2023-01-20T17:41

How to Determine Who Should Design Your Website

<...

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Local SEO Tactics and Digital Marketing Strategies
Using Google Lighthouse To Improve Your Page Speed Performance - 179 from 2023-01-13T20:01

How to Check Your Website Page Speed for SEO

Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed infor...

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics Top 5 Episodes of 2022 - 178 from 2022-12-31T22:30

Ending 2022 with our Top 5 Episodes!

Wrap up 2022 wi...

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Local SEO Tactics and Digital Marketing Strategies
Finding A Digital Marketing Team You Can Trust - Mike Hopper Interview - 177 from 2022-12-16T18:34

How to Hire a Digital Marketing Agency for Your New Business

As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Ta...

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Local SEO Tactics and Digital Marketing Strategies
Comparing B2B SEO Versus B2C SEO - 176 from 2022-11-25T16:11

How to Approach SEO Marketing for a Business vs a Consumer

There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimiz...

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Local SEO Tactics and Digital Marketing Strategies
Killer Keith Conversion - Crafting Above The Fold With Keith Evans - 175 from 2022-11-18T06:23

How to create engaging content for your website's viewers

In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content...

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Local SEO Tactics and Digital Marketing Strategies
Content Writing For SEO and Search Engines - Adam Chronister Interview - 174 from 2022-11-11T14:00

How to Optimize Your Website's Copywriting for SEO

W...

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Local SEO Tactics and Digital Marketing Strategies
Having Your Domain Name Match Your Business Name - 173 from 2022-11-04T13:00

Why Your Website's Domain Name Matters for SEO

Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as you...

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Local SEO Tactics and Digital Marketing Strategies
You Should Have A Functional and Updated Website To Leverage SEO - 172 from 2022-10-28T16:35

Why Your Website May Be Hurting Your SEO Efforts

If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this...

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Local SEO Tactics and Digital Marketing Strategies
Successful SEO From A Business Owners Perspective - Steve Bowker Interview from 2022-10-07T15:00

How Business Owners Can Work in Collaboration with an SEO Agency to See Results

Jesse and Sue interview Steve Bowker, owner of Listen

Local SEO Tactics and Digital Marketing Strategies
Using Htags (aka Headlines) Properly For SEO Benefits - 170 from 2022-10-01T00:15

How to Use Header Tags in Your SEO Strategy

Headings...

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Local SEO Tactics and Digital Marketing Strategies
Does Changing Website Content Hurt SEO? - 169 from 2022-09-16T13:00:59

How to Update Your Website Content with SEO in Mind

If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect...

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Local SEO Tactics and Digital Marketing Strategies
Terry Samuels Answers Your Local Business Schema Questions! - 168 from 2022-09-09T22:00:08

How to Use Schema in Your SEO Strategy

More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema mar...

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Local SEO Tactics and Digital Marketing Strategies
What Is The Knowledge Panel and Does SEO Help Trigger It - 167 from 2022-09-02T13:00:12

How SEO May Help Your Business Get Into the Google Knowledge Panel

SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your busine...

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Local SEO Tactics and Digital Marketing Strategies
Should You Go With A Custom Website Or WordPress Website? - 166 from 2022-08-26T14:00:13

How to Determine What Type of Website You Need For Your Business

A business's website serves many functions and needs a platform that can accommodate those needs. When building a websit...

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Local SEO Tactics and Digital Marketing Strategies
Sure Signs Your Website Needs SEO Improvement From Professionals - 165 from 2022-08-19T14:00:04

What Red Flags to Look for on Your Business Website

When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO impro...

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Local SEO Tactics and Digital Marketing Strategies
What Is The Business Owner's Role For Successful SEO Implementation? - 164 from 2022-08-12T14:00:04

How Businesses Owners Can Help Achieve Their SEO Goals 

Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will ...

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Local SEO Tactics and Digital Marketing Strategies
Developing A Successful Strategy For Posting On LinkedIn with Michael Ivy - 163 from 2022-07-22T14:45:47

How Engaging on Social Media Can Benefit Your Businesses

Investing Social Media ...

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Local SEO Tactics and Digital Marketing Strategies
Is There Anything You Can Do When Someone Leaves You A Google Review And It Does Not Show Up? from 2022-07-15T14:30:44

How To Manage Your Google Reviews For SEO

Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing ou...

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Local SEO Tactics and Digital Marketing Strategies
Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? - 161 from 2022-07-08T19:00:17

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO

With the recent influx of remote or home-based bu...

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Local SEO Tactics and Digital Marketing Strategies
Seasonal SEO - Starting and Stopping Your SEO Seasonally from 2022-07-01T14:40:15

How your slow season can be an opportunity for SEO

Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO a...

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Local SEO Tactics and Digital Marketing Strategies
Margaret Barrett Interview – SEO Impact and Getting More Reviews For Her Business from 2022-06-16T18:54:52

Our First Client Interview

Jesse, Sue, and Bob sit down with Margaret Barrett of Safe ...

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Local SEO Tactics and Digital Marketing Strategies
Is There a Limit to How Many Google Reviews to Get Each Month from 2022-05-29T21:19:41

Why Reviews Are a Key Part of Your Online Strategy

Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amount of reviews to get a month wit...

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Local SEO Tactics and Digital Marketing Strategies
5 Things to Look For in a Website Design or SEO Proposal from 2022-05-12T12:42:03

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, B...

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Local SEO Tactics and Digital Marketing Strategies
On Page Optimization Tips for SEO Success from 2022-04-27T00:59:23

How to Focus the Keywords on Your Webpage to User Intent

If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discu...

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Local SEO Tactics and Digital Marketing Strategies
Frequently Changing Your GBP Description To Target New Keywords from 2022-04-12T23:10:03

How Often Should You Change Your Targeted Keywords?

Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often t...

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Local SEO Tactics and Digital Marketing Strategies
Keeping Your Website, GBP, and Customer Service Team On The Same Page from 2022-03-31T12:12:45

Keeping Consistency for SEO and Customer Service Purposes

Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not oth...

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Benefits Of Showing Up In Google Maps and Organic Search from 2022-03-18T12:27:32

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achi...

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Local SEO Tactics and Digital Marketing Strategies
Easy Website Updates To Improve Local SEO For Google Maps from 2022-03-14T19:03:28

Quick Tips for Quick SEO Results

Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks...

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Local SEO Tactics and Digital Marketing Strategies
What Determines If You Are Using White Hat, Grey Hat, or Black Hat SEO Tactics? from 2022-03-03T13:22:06

How SEO Tactics Are Divided

White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And h...

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Local SEO Tactics and Digital Marketing Strategies
Do Different Things Impact SEO For Mobile Versus Desktop Searches? from 2022-02-23T18:53:48

How Geographic Location and More May Impact an SEO Audit

Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your bu...

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Local SEO Tactics and Digital Marketing Strategies
Should I Be Using Paid Ads For More Visibility In The Map Pack? from 2022-02-17T17:17:32

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets...

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Local SEO Tactics and Digital Marketing Strategies
Should I Be Using Paid Ads For More Visibility In The Map Pack? from 2022-02-17T17:17:32

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets...

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Local SEO Tactics and Digital Marketing Strategies
Allen Levings Interview - Digital Crisis Response and CTR Tricks from 2022-02-15T16:41:38

Taking Advantage of Pay-Per-Click Advertising and More for SEO

Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as ...

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Local SEO Tactics and Digital Marketing Strategies
Allen Levings Interview - Digital Crisis Response and CTR Tricks from 2022-02-15T16:41:38

Taking Advantage of Pay-Per-Click Advertising and More for SEO

Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as ...

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Local SEO Tactics and Digital Marketing Strategies
The Benefits of Local SEO from 2022-02-07T18:27:59

Going Local for SEO to Dominate Your Market

SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importan...

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Local SEO Tactics and Digital Marketing Strategies
Are You Getting Metrics From Your Current SEO Agency? from 2022-01-31T13:46:41

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics fr...

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Local SEO Tactics and Digital Marketing Strategies
Are You Getting Metrics From Your Current SEO Agency? from 2022-01-31T13:46:41

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics fr...

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Local SEO Tactics and Digital Marketing Strategies
Leveraging Business Listings For More Exposure and SEO Benefits from 2022-01-20T16:13:36

In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your business get found online! Jesse explains the b...

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Local SEO Tactics and Digital Marketing Strategies
What Is Schema, And Why Is It So Important? from 2022-01-13T14:23:03

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online ...

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Local SEO Tactics and Digital Marketing Strategies
Does Switching To WordPress From Wix, Squarespace, or Duda Affect Your SEO? from 2022-01-06T12:47:33

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help...

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics Top 5 Episodes of 2021 from 2021-12-30T21:07:42

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with y...

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Local SEO Tactics and Digital Marketing Strategies
How to Change Your Website Name With Minimal SEO Impact from 2021-12-23T15:19:52

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or may...

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Local SEO Tactics and Digital Marketing Strategies
Can You Rank Your GMB in Other Suburbs? from 2021-12-16T13:45:44

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town,...

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Local SEO Tactics and Digital Marketing Strategies
Can You Rank Your GMB in Other Suburbs? from 2021-12-16T13:45:44

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town,...

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Local SEO Tactics and Digital Marketing Strategies
Things to Consider Before You Redesign Your Website from 2021-12-08T18:35:17

If you’re considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how...

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Local SEO Tactics and Digital Marketing Strategies
Is It Better To Hire A Local SEO Firm Versus An Agency Outside Of Your Area? from 2021-12-02T12:17:37

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your...

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Local SEO Tactics and Digital Marketing Strategies
Is It Better To Hire A Local SEO Firm Versus An Agency Outside Of Your Area? from 2021-12-02T12:17:37

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your...

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Local SEO Tactics and Digital Marketing Strategies
What Is The Function Of A Homepage - Branding, CTA, SEO? from 2021-11-22T15:59:41

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business’s website. Should you worry about the ranking of your homepage? Should you address all of ...

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Local SEO Tactics and Digital Marketing Strategies
Answering Your Questions About Schema With Terry Samuels from 2021-11-12T13:05:47

Returning guest Terry Samuels comes on today’s show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema ...

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Local SEO Tactics and Digital Marketing Strategies
How Does Getting Niche In Your Business Impact Your SEO And Your Website Itself? from 2021-11-08T14:47:19

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attractin...

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Local SEO Tactics and Digital Marketing Strategies
How Does Getting Niche In Your Business Impact Your SEO And Your Website Itself? from 2021-11-08T14:47:19

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attractin...

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Local SEO Tactics and Digital Marketing Strategies
How Important Are Citations For Local SEO and Your Business? from 2021-11-01T18:37:25

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your websi...

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Local SEO Tactics and Digital Marketing Strategies
Using Location Pages Versus Creating New Websites For Each Location from 2021-10-21T15:46:09

If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advant...

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Checklist To Make Sure Your Website Is Optimized In The Right Areas from 2021-10-13T15:57:31

Jesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword resear...

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Local SEO Tactics and Digital Marketing Strategies
Using Driving Directions To Improve SEO and Conversion Rates from 2021-10-05T18:42:50

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it ...

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Local SEO Tactics and Digital Marketing Strategies
Using Driving Directions To Improve SEO and Conversion Rates - 131 from 2021-10-05T18:42:50

In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding ...

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Local SEO Tactics and Digital Marketing Strategies
Can You Perform SEO On A Facebook Page So That It Ranks In Google Search? from 2021-09-30T15:42:26

If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advant...

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Local SEO Tactics and Digital Marketing Strategies
Improve Google CTR For Better Website Click Through Rate - Interview With Keith Evans from 2021-09-24T13:07:13

In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to hel...

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Local SEO Tactics and Digital Marketing Strategies
Business COVID Concerns - Update Your Online Business Information For 2021 4th Quarter from 2021-09-17T16:02:27

Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of sp...

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Local SEO Tactics and Digital Marketing Strategies
Should You Use Local Phone Numbers Or 800 Numbers On Your GMB Listing from 2021-09-08T15:35:56

In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “...

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Local SEO Tactics and Digital Marketing Strategies
The Benefits Of Showing Up In Both The Map Pack and Natural Organic Search from 2021-09-02T14:39:11

You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? I...

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Local SEO Tactics and Digital Marketing Strategies
Adding FAQs To Your Web Pages Is An Easy Way To Help Your SEO Efforts from 2021-08-30T14:31:35

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but...

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Local SEO Tactics and Digital Marketing Strategies
Applying Basic Local SEO To Your Homepage For Geography and Keyword Focus from 2021-08-27T14:36:54

In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website.  Jesse discusse...

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Local SEO Tactics and Digital Marketing Strategies
Hide Your Address By Setting Up Your GMB Listing As A Service Area Business from 2021-08-20T17:26:27

Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn’t have a store...

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Local SEO Tactics and Digital Marketing Strategies
Leverage Blog Posting To Help The SEO On Your Website from 2021-08-13T13:10:14

In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, th...

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Local SEO Tactics and Digital Marketing Strategies
Should I Focus On High Volume Keywords For My SEO? from 2021-08-12T20:35:33

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywor...

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Local SEO Tactics and Digital Marketing Strategies
Using WebPageTest To Easily Check Your Web Page Speed Score For Free from 2021-08-06T17:13:08

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and h...

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Local SEO Tactics and Digital Marketing Strategies
Should I Buy Up Domain Names That Are Similar To Mine To Help My SEO from 2021-08-04T19:08:48

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be...

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Local SEO Tactics and Digital Marketing Strategies
How To Fix High Impression and Low Click Pages in Google Search Console from 2021-07-30T14:48:41

Jesse delivers a solo episode on how to convert on your high-impression pages with low cl...

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Local SEO Tactics and Digital Marketing Strategies
What Can You Do To Maintain Your GMB Ranking When You Move To A New Location? from 2021-07-23T13:39:07

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in...

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Local SEO Tactics and Digital Marketing Strategies
Is There A Way To Use Multiple Tracking Phone Numbers Without Messing Up My NAP Continuity? from 2021-07-16T13:44:04

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of ...

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Local SEO Tactics and Digital Marketing Strategies
Low Budget SEO For Your Website To Launch Your New Business Online from 2021-07-13T18:45:34

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to in...

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Local SEO Tactics and Digital Marketing Strategies
Low Budget SEO For Your Website To Launch Your New Business Online - 115 from 2021-07-13T18:45:34

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to...

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Local SEO Tactics and Digital Marketing Strategies
Creating City and Neighborhood Location Pages On Your Website from 2021-07-09T14:13:44

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your w...

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Local SEO Tactics and Digital Marketing Strategies
Start Designing Your Website For A Mobile Viewing Experience from 2021-07-06T20:38:58

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on m...

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Local SEO Tactics and Digital Marketing Strategies
How Do You Outrank Your Competition Without Spending An Arm and A Leg from 2021-07-05T13:44:58

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths ...

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Local SEO Tactics and Digital Marketing Strategies
What Is A Robots.txt File and Why Does It Matter For SEO On My Website? from 2021-06-25T13:08:21

In today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some wa...

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Local SEO Tactics and Digital Marketing Strategies
Do I Need SEO On Both My Website and My GMB? from 2021-06-23T19:24:02

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO a...

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Local SEO Tactics and Digital Marketing Strategies
Does Making Frequent Content Changes To My Website Hurt My SEO? from 2021-06-18T13:51:42

Sue and Jesse discuss a listener question today by looking at the effects of changing your...

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Local SEO Tactics and Digital Marketing Strategies
What To Do If Someone Is Trying To Hijack Your Google My Business Listing from 2021-06-17T18:05:23

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails ab...

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Local SEO Tactics and Digital Marketing Strategies
How To Add Social Profiles To Your Google Knowledge Panel from 2021-06-11T13:22:46

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant inf...

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Local SEO Tactics and Digital Marketing Strategies
How To Build Backlinks To Your Google My Business Listing from 2021-06-07T16:00:12

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to ide...

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Local SEO Tactics and Digital Marketing Strategies
Do I Need To Continue Website SEO, GMB SEO, and GMB Reviews Month After Month? from 2021-06-03T18:38:21

In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a list...

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Local SEO Tactics and Digital Marketing Strategies
What Are Google Stacks For SEO - Beer Friday from 2021-05-28T14:27:25

Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being “spammy” to improve your websit...

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Local SEO Tactics and Digital Marketing Strategies
Does It Help My SEO If I Have Keywords In My Domain Name? from 2021-05-27T14:06:12

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of...

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Local SEO Tactics and Digital Marketing Strategies
What Are Web 2.0 Websites and How Can They Help My SEO? from 2021-05-21T18:32:24

Jesse’s going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites ...

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Local SEO Tactics and Digital Marketing Strategies
Exploring the May Algorithm Update and How It Affects Your SEO from 2021-05-21T17:06:18

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to...

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Local SEO Tactics and Digital Marketing Strategies
Episode 100!  From Podcast Listener To Podcast Contributor - Interview With Sue Ginsburg from 2021-05-14T15:02:14

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg....

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Local SEO Tactics and Digital Marketing Strategies
Choosing A Niche Web Designer Or SEO Focused Web Designer - What Is Right For You from 2021-05-03T09:00

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it ...

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Local SEO Tactics and Digital Marketing Strategies
Answering Your Website Schema Questions With Terry Samuels from 2021-04-30T15:48:17

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions

In this episode, Jesse talks listener questions wit...

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Local SEO Tactics and Digital Marketing Strategies
Should I Stop Getting Reviews For My GMB After I Hit My Target Number? from 2021-04-30T13:38:49

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold...

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Local SEO Tactics and Digital Marketing Strategies
Getting Our GMB To Rank Higher For Our Local Niche - Day 45 Update from 2021-04-22T13:57:37

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics...

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Local SEO Tactics and Digital Marketing Strategies
How Can Local SEO Help Large Companies Who Typically Focus On National Branding Campaigns from 2021-04-21T13:51:39

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with...

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Local SEO Tactics and Digital Marketing Strategies
Breaking Down The Google Page Experience Update and What It Means For Your Website from 2021-04-16T15:47

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm updat...

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Local SEO Tactics and Digital Marketing Strategies
How Do I Protect Against A Resentful Web Host Sabotaging My Website When I Switch Hosting Companies from 2021-04-16T13:36:10

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to swit...

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Local SEO Tactics and Digital Marketing Strategies
How Do I Ensure My Current Website SEO Is Transferred If I Get A New Website from 2021-04-07T13:52:33

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate pro...

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Local SEO Tactics and Digital Marketing Strategies
How To Find Broken Links On Your Website from 2021-04-02T15:20:34

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine ...

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Local SEO Tactics and Digital Marketing Strategies
How Can Your Website Work Harder For You In 2021 from 2021-04-02T13:12:37

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equi...

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Local SEO Tactics and Digital Marketing Strategies
Dead Links - How To Fix A Broken Link On Your Website from 2021-03-26T09:30

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broke...

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Local SEO Tactics and Digital Marketing Strategies
What Is EAT and How Does It Impact Your Website SEO from 2021-03-24T16:49:30

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustwo...

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Local SEO Tactics and Digital Marketing Strategies
How To Gauge Real World Success and ROI For Your SEO Efforts from 2021-03-19T14:24:23

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode incl...

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Local SEO Tactics and Digital Marketing Strategies
Can You Repurpose Website Articles To Use As Google My Business Posts? from 2021-03-17T15:32:06

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single...

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Local SEO Tactics and Digital Marketing Strategies
Testing The Local Search Grid by BrightLocal For Grid Based GMB Map Ranking from 2021-03-13T12:00

In this episode, Jesse and Bob introduce you to BrightLocal’s local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through ...

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Local SEO Tactics and Digital Marketing Strategies
Treat Your Website Like It's Part Of Your Sales Team from 2021-03-11T14:31:09

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and ...

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Local SEO Tactics and Digital Marketing Strategies
What Should You Do When Google Releases Major Algorithm Update from 2021-03-06T17:00

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to lea...

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Local SEO Tactics and Digital Marketing Strategies
Service Area GMB Listings - Does It Matter Which Order You List Your Service Areas? from 2021-03-04T15:09:18

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Busin...

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Local SEO Tactics and Digital Marketing Strategies
Turn On Your Google My Business Email Notifications from 2021-02-26T16:41:31

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google M...

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Local SEO Tactics and Digital Marketing Strategies
Which Marketing Metrics Are The Right Ones To Track For Your Business from 2021-02-25T14:57:16

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for ...

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Local SEO Tactics and Digital Marketing Strategies
What Is Insecure Content and How To Find Insecure Content On Your Web Pages from 2021-02-18T19:16:42

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transpare...

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Local SEO Tactics and Digital Marketing Strategies
How Do You Track SEO Performance and Real World Impact On Your Business from 2021-02-16T15:08:34

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the nee...

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Local SEO Tactics and Digital Marketing Strategies
What Is Website Schema Markup For SEO and How Does Structured Data Help You - Terry Samuels Interview Part 2 from 2021-02-08T19:03:45

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They e...

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Local SEO Tactics and Digital Marketing Strategies
What is Website Schema Markup for SEO and How Does Structured Data Help You - Terry Samuels Interview Part 1 from 2021-02-04T13:03:43

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what...

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Local SEO Tactics and Digital Marketing Strategies
Checking Your Website On Mobile Devices For Optimal Performance and Conversions from 2021-01-26T19:29:42

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website genera...

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Local SEO Tactics and Digital Marketing Strategies
Your Google My Business Website - The Free Google Website You May Not Be Using from 2021-01-18T20:05

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website a...

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Local SEO Tactics and Digital Marketing Strategies
Find and Fix High Bounce Rate Landing Pages Using Google Analytics from 2021-01-08T19:37:50

 
So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is...

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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics 2020 Year in Review - SEO Tips, Tools, and Updates From This Past Year from 2020-12-18T21:42:23

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of ...

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Local SEO Tactics and Digital Marketing Strategies
Setting Up and Ranking Your Service Area Business for Google My Business Listings from 2020-12-04T15:48:58

Today we take a question from long-time-listener, first-time-caller Allison about setting up y...

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Local SEO Tactics and Digital Marketing Strategies
How Google Works vs How People Think Google Works - Interview With Kyle Roof of PageOptimizer Pro from 2020-11-19T20:20:27

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an amazing SEO industry expert, and shares many va...

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Local SEO Tactics and Digital Marketing Strategies
Improve Your Website Ranking and SEO With PageOptimizer Pro from 2020-11-13T18:32:19

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP).  This...

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Local SEO Tactics and Digital Marketing Strategies
How To Do Keyword Research For SEO Content Writing from 2020-11-03T13:14:29

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to...

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Local SEO Tactics and Digital Marketing Strategies
How To Build Citations For A Business Yourself Or With Local Citation Services from 2020-10-22T15:51:57

What are local citations?  A citation is essentially a listing of your business, and it's key information, on another website.  Think of Yelp, Mapquest, and similar websites.  Your business is list...

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Local SEO Tactics and Digital Marketing Strategies
Do Not Forget To Optimize The Thank You Pages On Your Website from 2020-10-13T20:26:12

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will l...

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Local SEO Tactics and Digital Marketing Strategies
Does It Help My SEO If I Link To My Website In The Comments Section Of Another Sites Blog Post from 2020-10-09T16:29:31

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog post...

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Local SEO Tactics and Digital Marketing Strategies
You Can Now Upload Photos When Leaving A Review On Google My Business Listings from 2020-08-27T17:58:50

Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews o...

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Local SEO Tactics and Digital Marketing Strategies
Explanation On Linking From Inner Silo Pages To Your Primary Money Page from 2020-08-26T11:53:26

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listene...

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Local SEO Tactics and Digital Marketing Strategies
What Are Google Search Operators and How To Use Them For SEO Research and Benefits from 2020-07-06T01:10:16

If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In ...

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Local SEO Tactics and Digital Marketing Strategies
Dark Web Threats and Cyber Security For Business - Interview With Scott Hudgins and Michael Takla from 2020-06-11T11:01:04

  • In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be...

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Local SEO Tactics and Digital Marketing Strategies
Using The Content Silo Strategy and Architecture For Your Website Structure and SEO from 2020-06-01T06:31:13

Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can h...

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Local SEO Tactics and Digital Marketing Strategies
Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of from 2020-05-25T09:12:35

This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it i...

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Local SEO Tactics and Digital Marketing Strategies
How To Videos Are Hot Right Now - Leverage Them On Your Website For SEO Benefits from 2020-05-22T08:39:40

How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and Ho...

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Local SEO Tactics and Digital Marketing Strategies
Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites from 2020-05-18T07:55:27

In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website.  One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your...

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Local SEO Tactics and Digital Marketing Strategies
Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted from 2020-05-04T07:23:57

When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very ...

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Local SEO Tactics and Digital Marketing Strategies
How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic from 2020-05-01T16:12:31

In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify th...

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Local SEO Tactics and Digital Marketing Strategies
Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future from 2020-04-03T12:46:53

Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the curre...

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Local SEO Tactics and Digital Marketing Strategies
Coronavirus Pivot - Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic from 2020-04-01T05:09:17

Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are...

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Local SEO Tactics and Digital Marketing Strategies
The Importance Of Optimizing Your Google My Business Description Field from 2020-03-22T06:39:18

For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within y...

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Local SEO Tactics and Digital Marketing Strategies
Quick SEO Wins With Free Online Audit Tools For Your Website from 2020-03-12T07:36:56

Doing SEO on your website is very important, but how do you know if you're doing it right?  In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to h...

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Local SEO Tactics and Digital Marketing Strategies
Using The Same Background Image On Every Page Of Your Website from 2020-03-04T09:51:16

Here we are at episode 50!  A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey!  In today's episode, we fea...

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Local SEO Tactics and Digital Marketing Strategies
Review Clout - Leverage Your Online Reviews To Expand Into New Revenue Streams from 2020-02-26T07:29:31

By now we all know online reviews are a necessity for a local business.  Your reputation and public ratings are an instant edification of your business and show potential customers what they can ex...

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Local SEO Tactics and Digital Marketing Strategies
Learn How To Optimize Images For Web Speed and SEO Benefits from 2020-02-19T12:05:37

Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth...

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Local SEO Tactics and Digital Marketing Strategies
How To Optimize Your Web Page For A Keyword A Basic Overview from 2020-02-15T04:10:09

Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing ...

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Local SEO Tactics and Digital Marketing Strategies
Create A Website Content Strategy And Get Help Making New Content For Your Site from 2020-02-05T03:04:26

Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to...

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Local SEO Tactics and Digital Marketing Strategies
Discover What Google My Business Categories Your Top Competitors Are Using from 2020-01-31T08:23:43

In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing).  The first topic is how to identify your primary digital...

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Local SEO Tactics and Digital Marketing Strategies
Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson from 2020-01-23T17:55

Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization.  We'll go over page caching for your website, to understand how a cache works, and how ...

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Local SEO Tactics and Digital Marketing Strategies
Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson from 2020-01-14T17:09

Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress websi...

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Local SEO Tactics and Digital Marketing Strategies
Setting Up Your Initial Posting Strategy For Google Posts from 2020-01-08T07:40:13

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode...

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Local SEO Tactics and Digital Marketing Strategies
Getting More Reviews On Your Google My Business Listing from 2020-01-01T13:00:47

How To Get More Reviews On Your Google My Business Listing

For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Busi...

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Local SEO Tactics and Digital Marketing Strategies
What Are Google Posts and How To Use Them from 2019-12-23T18:32:27

Learn The Different Types Of Google Posts And How To Best Use Them

In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business.  Specif...

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Local SEO Tactics and Digital Marketing Strategies
Some Of Our Favorite Wordpress Plugins - Interview With Joe Anderson from 2018-11-07T02:47:26

Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations

This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and tak...

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Local SEO Tactics and Digital Marketing Strategies
How To Create An Effective Content Strategy For Your Website from 2018-10-30T22:26:31

Develop A System To Consistently Produce New Content For Your Website

Content is king, but producing good relevant content for your website is easier said than done.  Especially if you need to p...

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Local SEO Tactics and Digital Marketing Strategies
How To Submit You Website To Google and Bing from 2018-10-17T05:00

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings

Learn how to submit your website to Google and Bing, to make sure your pages are indexed and availab...

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Local SEO Tactics and Digital Marketing Strategies
Using Category Pages For SEO Improvements On Your Website from 2018-10-10T18:27:58

How To Create and Use Category Pages To Improve The SEO On Your Site

Use category pages to boost the SEO on your website!  Category pages are very helpful for multiple reasons.  They are an easy...

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Local SEO Tactics and Digital Marketing Strategies
Interview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers from 2018-10-03T04:00

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity

This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to s...

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Local SEO Tactics and Digital Marketing Strategies
What Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent from 2018-09-26T20:08:06

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website

Understanding user intent and searcher intent can be a huge benefit to your SEO.  As Google cont...

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Local SEO Tactics and Digital Marketing Strategies
How To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers from 2018-09-12T04:00

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings

Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing?  T...

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Local SEO Tactics and Digital Marketing Strategies
Getting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday from 2018-09-07T04:00

Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended
 
You definitely do not want to get your Google My Business page suspende...

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Local SEO Tactics and Digital Marketing Strategies
How To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed from 2018-08-29T06:00

Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers

Website speed is a ranking factor, for Google.  It's official, Google has confirmed it!  So, if you...

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Local SEO Tactics and Digital Marketing Strategies
Interview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape from 2018-08-22T04:00

How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies

You know Bob Brennan as the co-host to Local SEO Tactics.  What many don't know is Bob's history as a suc...

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Local SEO Tactics and Digital Marketing Strategies
What Is The Google Map Pack and SEO Tricks To Get Your Website To Show Up In The Map Pack from 2018-08-15T16:02:04

Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack

We're all familiar with the Google Map Pack, right?  Google map pack is the general term used to d...

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Local SEO Tactics and Digital Marketing Strategies
More Customers Are Contacting You Via Messaging So Optimize Your Business To Take Advantage from 2018-08-08T07:00

Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition

We've noticed a shift happening - customers are contacting businesses more and more with instan...

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Local SEO Tactics and Digital Marketing Strategies
Multi-Location Local SEO Strategy and Website Design Tips For Businesses With Multiple Locations from 2018-08-01T08:00

How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations

If your business has multiple locations, you need a slightly different approach to your local SEO strategy...

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Local SEO Tactics and Digital Marketing Strategies
Improve Your Bing SEO Ranking With Bing Webmaster Tools and Bing Places For Your Business from 2018-07-25T19:00

Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure

Bing SEO!  It's something that most businesses ignore, and you can use that to your advantage!  R...

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Local SEO Tactics and Digital Marketing Strategies
What Is Local SEO Marketing, How Does It Work, and Why You Need It To Rank Locally from 2018-07-18T12:59:29

Focus On Local SEO To Rank Higher In Google For Locally Based Searches

What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches y...

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Local SEO Tactics and Digital Marketing Strategies
Google My Business Updates - GMB Descriptions, Services Section, Attributes, and Users from 2018-07-11T04:37:51

How To Use Google My Business Descriptions, Services, Attributes, and More

Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local busines...

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Local SEO Tactics and Digital Marketing Strategies
What Pages Do I Need On My Website? The Most Important Pages You Should Include from 2018-07-04T03:59:09

These Are The Pages You Need To Include On Your Website

What are the most important pages you need do have on your website - one of the most common questions we get asked! In this episode we'll ...

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Local SEO Tactics and Digital Marketing Strategies
Monitor Website Changes Automatically (and Spy On Competitor Pages Too!) from 2018-06-27T04:00

Apps For Website Change Monitoring, Change Detection, and Alerts

Nowadays, there are many great website change detector apps to help monitor website changes and give you instant alerts to said c...

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Local SEO Tactics and Digital Marketing Strategies
How To Take Better Photos For An Engaging Website With Matt Addington Part 2 from 2018-06-20T03:26:42

How To Take Better Photos For Your Website - Part 2

Matt Addington shares tips and tricks for taking your own photos for your website, with your smartphone, in part 2 of this interview.

W...

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Local SEO Tactics and Digital Marketing Strategies
How To Take Better Photos For An Engaging Website With Matt Addington (Part 1) from 2018-06-13T12:00:22

How To Take Better Photos For Your Website - Part 1

One area of your website that can have a huge impact on user experience is the photos (or videos) that you have on your web pages. Interesting...

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Local SEO Tactics and Digital Marketing Strategies
What Are Google My Business Offer Posts and How To Use Them Effectively from 2018-06-06T13:25:31

Introduction To The GMB Offer Posts and How To Craft A Great Offer

Google has released a new feature within Google My Business (GMB) called Offer Posts.

The new GMB offer posts are very s...

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Local SEO Tactics and Digital Marketing Strategies
What Is Over Optimization and How To Avoid Over Optimizing Your Website from 2018-05-31T04:26:37

Avoid Over Optimizing Your Website To Maintain High Search Rankings

Yes, it is possible to over optimize your website.  Too much of a good thing can get you in trouble with Google, and impact yo...

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Local SEO Tactics and Digital Marketing Strategies
Using GMB Categories As Website Keywords To Improve Your Rank In Google Maps from 2018-05-23T21:07:45

Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website

Google My Business, also known as GMB, is a crucial part of any SEO strategy in today's world.

In or...

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Local SEO Tactics and Digital Marketing Strategies
Creating A Website Sitemap For Google With An XML Sitemap Generator from 2018-05-16T03:40:54

Use An XML Sitemap Generator To Create and Auto Update Your Website Sitemaps

Want your pages to show up in Google?  Then you better have a sitemap on your website!

A sitemap, or more spec...

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Local SEO Tactics and Digital Marketing Strategies
What Is Google Search Console and How To Submit Your Website To Google With It from 2018-05-09T16:56:10

Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance

Google Search Console (also known as Google Webmaster Tools pre-2015) is a free service, provid...

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Local SEO Tactics and Digital Marketing Strategies
Attacking New Keywords - Updating Your Homepage Versus Creating A New Page from 2018-05-02T09:00

How To Decide If You Should Refocus Your Homepage Or Make A New Page To Attack Keywords

In this weeks episode, we dive into a question that was submitted by Patrick, who listens to the Local SEO...

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Local SEO Tactics and Digital Marketing Strategies
Get More Reviews and Leverage Them In Your Marketing With Online Reputation Management Software from 2018-04-25T21:14:54

Use Online Reputation Management To Drive More Traffic and Improve Your SEO!

Online reviews are very important, not only for helping to build trust with potential customers, but also as it relat...

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Local SEO Tactics and Digital Marketing Strategies
Charge More For Your Services and Close More Customers With Improved Call Handling from 2018-04-18T04:00

Learn How To Use Improved Call Handling Strategies To Charge More For Your Services!

As a local service business, it can be annoying when you get price shopper phone calls.  However, the reality...

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Local SEO Tactics and Digital Marketing Strategies
How Call Tracking Software Can Increase Your New Customer Conversions from 2018-04-11T16:54:38

Use Call Tracking Software To Gain Insights and Increase Customer Conversions

A key component to any marketing strategy is trackability.

One area that is often overlooked by local busines...

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Local SEO Tactics and Digital Marketing Strategies
Spy On Your Competitors Keyword Strategy With Keyword Research Tools from 2018-04-02T09:00

Spy On Your Competitions Keyword Strategy

Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy?

Believe it or not, th...

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Local SEO Tactics and Digital Marketing Strategies
What Are Keywords and Choosing The Best Keywords For Your Website from 2018-03-28T04:48:24

How To Pick The Best Keywords For Your Website

Everyone's heard of a keyword, but do you really know what a keyword is?

In Episode 9 we'll break down the definition of a keyword, and what...

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Local SEO Tactics and Digital Marketing Strategies
Creating A Mobile Friendly Website Plus SSL Security from 2018-03-19T13:16:45

Creating A Mobile Friendly Website Plus SSL Security

We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website i...

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Local SEO Tactics and Digital Marketing Strategies
Basic SEO For Creating Webpages Part 2 from 2018-03-12T09:00

Basic SEO Practices For Creating Web Pages - Part 2

In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages.  Learn how to utilize headline ...

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Local SEO Tactics and Digital Marketing Strategies
Basic SEO For Creating Webpages Part 1 from 2018-03-05T10:00

Basic SEO Practices For Creating Web Pages - Part 1

In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, ...

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Local SEO Tactics and Digital Marketing Strategies
Basic SEO Fundamentals For Your Website from 2018-02-26T10:00

Basic SEO Fundamentals - For New and Existing Websites

There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google.  In this episode we...

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Local SEO Tactics and Digital Marketing Strategies
Start Getting Google Reviews For Your Business from 2018-02-20T13:00

Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do business with. Checking the ratings and reviews o...

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Local SEO Tactics and Digital Marketing Strategies
The Importance of Getting Google Reviews from 2018-02-08T20:15:50

Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple Maps, so you can show up for searches on naviga...

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Local SEO Tactics and Digital Marketing Strategies
Optimizing Your Google My Business Listing from 2018-02-06T16:41:39

In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to rank at the top of Google and attract more new cu...

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Local SEO Tactics and Digital Marketing Strategies
How To Setup Google My Business Listings from 2018-02-06T15:28:32

Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on how to get your company setup on Google My Bus...

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