Toto Haba - SVP, Global Digital, Benefit Cosmetics (E45) - a podcast by Love This Podcast by Colenso BBDO

Benefit Cosmetics have been creating world class digital experiences since digital became trendy.

The marketer behind a lot of the brand's success since 2013, Toto Haba, joined us on this episode of the Love This Podcast to talk a little more about his background, how Benefit Cosmetics have continued to grow their business through distinctive products, services & communications, how technology is contributing positively to the total brand experience (especially through digital touchpoints), the role of a global marketer and investigating cultural nuances.

Having worked on both the agency and client side, Toto has a rare perspective on the strengths and direction of each. A geek at heart, Toto revels in the technical details of everything and is fascinated with making things easy to understand.

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