#12: CREATIVE THINKING with Professor Michael Roberto, author of"Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions by Shifting Creative Mindsets" - a podcast by Carlo Pignataro

Creativity and innovation are two of the most spoken, dare I say, abused words in the corporate world today.

Leaders of all industries reckon that the speed of change we are experiencing , challenges pretty much everything a business is and everything a business does.

From its products to its culture, from its processes to its business model.

There is nothing, nothing, nothing we can be sure won’t be disrupted.

Yet, as much as an urgent need for creativity and innovation has arised,many leaders are still confused as to how to trigger it in their organizations because let’s be realistic - one thing is to write the word INNOVATION in a press release or a mission statement, and another - much more complex thing is to create a corporate culture that encourages creativity and fosters innovation.

For this new episode of LUX & TECH, I am extremely happy to talk to Michael Roberto, the author of the best selling book Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions by Shifting Creative Mindsets

Michael has spent years researching creativity and the roadblocks that make it hard to apply to an often overly conservative business world.

His book is filled with case histories and practical advice to unlock creativity and make it flow freely in your business and your life in this interview you’ll find many of those.

Further episodes of Lux and Friends

Further podcasts by Carlo Pignataro

Website of Carlo Pignataro