#13: NEUROMARKETING with Patrick Renvoise,author of"The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime" - a podcast by Carlo Pignataro

The topic of today’s podcast is….your brain.

Yes, that part of your body that consumes 20% your energy, although it accounts for only 2% of its weight.

Your brain, that little engine inside your head that controls your life because as neuroscientist Antonio Damasio said “We are not thinking machines that feel, we are feeling machines that think”.

And so, while marketers all over the world keep trying to appeal to the rational side of consumers’ brain, relying on surveys, market research and web analytics, a relatively new science is quickly gaining momentum telling us that pretty much everything we know about persuasion is wrong.

This new science is called neuro marketing.

My guest of today Patrick Renvoise is an award winning author and speaker who co-founded SalesBrain as Chief Neuromarketing Officer. SalesBrain, the world's first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of customer's brain: their primal, unconscious brain. After two years of research, he developed the first 100% science-based persuasion mode lcalled  NeuroMAP . He is the authos of the books "Neuromarketing: Understanding the buy buttons in your customers' Brain".  and of "The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime." which we will discuss in details today.

Further episodes of Lux and Friends

Further podcasts by Carlo Pignataro

Website of Carlo Pignataro