#19: SALES with Lisa McLeod, author of the bestselling book"Selling with Noble Purpose" - a podcast by Carlo Pignataro

The time to sell for the sake of selling, for the sake of making money, for the sake of scaling and gaining more power are over.

No, I am not saying that these are not legit reasons why organizations should exist and people should work, but I am here to tell you that another way of doing business exists, and is gaining traction, has already got momentum.

Purpose is the name of the game; is the one abstract, yet powerful concept, or idea, or ideal if you want  that changes everything, that makes routine work meaningful, that makes profit ethical, that makes talented people want to go to work, that makes consumers choose a product over another, a company instead of another.

Adding purpose, a noble purpose that is, to your business whatever it may be, will get you from a place where what you do is commoditised, as for anything and anyone who only pursues money, to a place where people want to do business with you because they know they will benefit from it, they will experience a positive change.

The guest of today’s episode of LUX & TECH is a person who has put purpose at the centre of her professional life ever since she was a kid, and watched her father do meaningful work.

Her book is titled SELLING WITH NOBLE PURPOSE and reading it, I’ve learned that not only each and every company and every individual can and should find their own NOBLE SELLING PURPOSE but that a methodology is available, and that it’s practical, and that it yields material and non material results.

Lisa McLoad is an author, consultant to international companies, and as you’ll learn in a minute, a speaker who makes you want to go work….and change the world. 

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