#21: LUXURY STRATEGY with Luxury MBA professor Michel Gutsatz, author of"Luxury Retail and Digital Management: Developing Customer Experience in a Digital World" - a podcast by Carlo Pignataro

What is luxury?

What makes it so desirable?

Can anyone create it? Should anyone have access to it? Would anyone understand it or just the few? 

These and many more questions come to mind when discussing a topic that is at the same time fascinating and difficult to enclose in a single definition.

Luxury is certainly about perception, but can you dare say a luxury product or a luxury service is not tangibly superior, materially exquisite, undoubtedly precious?

And what can a company, a brand do to position itself in the luxury segment of its market.

I will try and find an answer to these many questions with the man who has brought Luxury to Academia, who has started the first Luxury MBA. Where? You may ask…..but in France, ca ca seins dire!

Michel Gutsatz, the co-author of the book Luxury Retail and Digital Management: Developing Customer Experience in a Digital World 

is an academic, a university professor, and also a consultant and an entrepreneur in the field of luxury fragrances.

As an advisor, he has worked with some of the most prestigious luxury brands in the world, and the strategies he teaches in various business schools, are deployed by his students, top executives in the companies that make us dream.

Further episodes of Lux and Friends

Further podcasts by Carlo Pignataro

Website of Carlo Pignataro