LUXURY WATCHES: With former Bulgari Watches G.M. Guido Terreni - a podcast by Carlo Pignataro

Millions of people around the globe buy a watch every day, despite having their time measured by their smartphone, because they have either learned to appreciate the almost impossible work of engineering that goes with the complicated mechanical movement because they love a certain design, or because they seek social recognition.

In all this Switzerland has for centuries been the country where the most sophisticated watches were invented, and still is the place where most premium luxury and high-end watches are produced.

By listening to today's show, you will learn the difference between premium luxury and high-end watches, and how  these precious  time pieces not only resist the attack of technology,  but actually keep growing in value all over the world.

And this is why this episode of the podcast, is titled : Apple won't kill the luxury. Watch. 

My guest of today, Guido Terreni, is not only an expert in watchmaking end in the strategies that make this industry a multibillion dollar one, but also the person who, in this ten-year tenure as head of the watch division of Bulgari, has enabled the brand to achieve the highest level of legitimacy in watchmaking.  

As we will discuss later, not an easy task for a jewelry company, as great as it may be. 

Guido Terreni's experience as a senior executive in the luxury industry make him an extremely authoritative voice to listen to while seeking to understand how to reach a stellar level of desirability and a premium position in the marketplace.   

Further episodes of Lux and Friends

Further podcasts by Carlo Pignataro

Website of Carlo Pignataro