TRENDS FORECASTING with Paola De Luca, trends forecaster, creative director, luxury TOP creative voice - a podcast by Carlo Pignataro

Today we’ll speak about tomorrow.

The future, once said the philosopher Friedrich Nietzsche, influences the present as much as the past. 

The future is everyone’s next destination, yet many people and companies don’t know where they are going and they need the help of those who can read the signs.

And reading the signs to understand where society will go, what consumers will buy, and what people will want is a job that requires analytical skills and a methodology grounded in science.

In the fashion and jewellery industries, every new item you see in the market is not just a product of creativity, but also the outcome of a precise understanding of what will be trendy in the future.

 The guest of today’s show is one of the world’s leading trend-forecasters in the fashion and jewellery sector.

An industry veteran, the editor of the yearly publication Trendvision Jewellery Trendbook and a consultant to global luxury brands, Paola De Luca has helped me, and many others, understand that creativity is not at odds with science and that the merge of the two gives life to beautiful products which appeal to people.

 

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